Biznology
JUNE 6, 2014
'SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business. It’s imperative to get this right now more than ever because your SEO strategy – or lack thereof – can make or break your e-Commerce business strategy.
Crimson Marketing
JUNE 6, 2014
'It’s not clear at first glance what exactly they want us to check out…#BADMarketing. Image: Courtesy of Fresno Beehive. The post #BADMarketing On The Freeway appeared first on.
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Convince & Convert
JUNE 6, 2014
'Tweetable Moments Any platform that we activate on, we will measure the living daylights out of it. PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture. The question for Paul and his team then becomes, “How do we operate on the global level while still remaining as relevant as possible at a hyper-local level?
B2B Marketing Traction
JUNE 6, 2014
'My answer to the question, “How long should my blog post be?” has always been, “As long as it takes.” I took to the web to see if others think differently, and what I found surprised me. Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be.
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Adobe Experience Cloud Blog
JUNE 6, 2014
'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A lot. You are the first websites that I visit in the morning and the last websites I check at night. I bookmark you, share your stories on my Facebook page, and compulsively consult you on my phone all day. Some of my friends and loved ones feel jealous of the time that I spend with you, but they realize nothing will drive us apart.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LEADership
JUNE 6, 2014
'As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns? Marketing Qi created an infographic that acts as a valuable roadmap to repurposing content based on five steps: write, blog, distribute through social media channels, repurpose the message, then simply repeat.
Hinge Marketing
JUNE 6, 2014
'For professional services marketing departments, there’s a lot of pressure around creating a successful landing page. Unlike other pages of your website that are multifunctional, a landing page has a specific and identifiable purpose. You can’t control the specific situations and needs your visitors bring with them to your landing pages.
Hubspot
JUNE 6, 2014
'We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. etc. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it. Social Media Examiner recently published their sixth annual report on the state of social media marketing and had a fascinating section on the ROI of so
SnapApp
JUNE 6, 2014
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JUNE 6, 2014
'You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I get that feeling a lot when I read BuzzFeed and Upworthy.) When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I''m reading with just the click of a button.
Convince & Convert
JUNE 6, 2014
'I had the pleasure of interviewing David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The book is all about taking a tactical approach to marketing and offers actionable ideas that you can implement today. David reveals his reasons for writing the book, what tools are most useful for him, and why you need to make your business a FLOP in order to succeed.
Hubspot
JUNE 6, 2014
'New here? This is a weekly column that we do to answer people''s most burning questions about inbound. If you want to submit a question to be answered, send it to us at blogging@hubspot.com. This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks. Dear HubSpot, Here''s my issue in a nutshell.
Hubspot
JUNE 6, 2014
'Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Sweet memories, right? But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign.
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