Fri.Feb 27, 2015

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#BADMarketing from Nova Schin

Crimson Marketing

'Nova Schin is a non-alcoholic beer made in Brazil. This ad grabs our attention for all the wrong reasons. #BADMarketing. Image: Courtesy of Lady Ivory Blog/Nova Schin . The post #BADMarketing from Nova Schin appeared first on.

Ads 159
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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

'With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not. I spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing Institute (CMI) and Marketing Profs sponsored by Brightcove.

Tactics 156
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3 Rules for Better Video Marketing

Convince & Convert

'Image via BigStockPhoto.com. Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. That’s 38.2 billion videos in 365 days. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context.

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The Year of Engagement and Empowerment: TFM&A 2015 Highlights

Adobe Experience Cloud Blog

'Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

'Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likewise, social marketers are expanding the possibilities of what can be achieved.

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How to Extend the Life of Your Content

Hinge Marketing

'If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. In order to earn the most return on your investment, in terms of awareness, engagement, and conversion into prospects and clients, you need to utilize that one piece of killer content in many ways.

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How to Be a Good Storyteller: 3 Things Content Marketers Can Learn from Professional Wrestling

Content Standard

Great storytelling should be a priority for any brand that invests in content marketing. After a marketer reviews the data, identifies themes, and defines the audience, the story becomes the vehicle through which all that information is filtered, structured, and delivered. But what elements make a story successful? I could turn to my background in book publishing to walk you through it, but instead, let’s investigate how to be a good storyteller using something more fun: professional wrest

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eMarketer: How Marketers Use Social to Promote Events

The Freeman Company

'eMarketer shares FreemanXP research on how social media usage varies throughout events'

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Negative SEO May Be a Trending Topic, But Is It Legit?

Content Standard

Similar to the way boomerang topics such as “advertorial” or “data” have retrended in recent years, “negative search engine optimization” has once again spurred concern and interest. Online marketing company Reboot recently found 79 percent of online companies are willing to sabotage another company’s website through negative search engine tactics.

SEO 40
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to get 50% more leads with smart content marketing

Biznology

'Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many small businesses don’t use is the highly-targeted landing page. Let’s say you sell credit card processing software, and you have several target markets: small businesses, restaurants, and farmer’s market vendors.