Influitive

JANUARY 15, 2016

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. What ensued was nearly 48 hours of hard work that put us all to the test.

Campaigns 147

Campaigns B2B Marketing Planning Landing Pages 147

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Why? Most are mind-numbingly dull. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it.

Case Study 136

Case Study Case Studies Studies B2B Marketing 136

Marketing Insider Group

JANUARY 15, 2016

I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group.

Paid Search Agency 115

Paid Search Agency Content Marketing Brand Identity Branding 115

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises.

Brand Identity 110

Brand Identity Branding Advertising Agencies Trust Marketing 110

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

JANUARY 15, 2016

When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm’s marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent.

Budget Programs 79

Budget Programs Planning Allocation Ad Frequency 79

Vidyard

JANUARY 15, 2016

Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. Which is why we sought out leading video production experts and picked their brains for you.

Video Marketing 67

Video Marketing Product Bulldog Solutions Marketing Budget 67

Hubspot

JANUARY 15, 2016

We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or the subject line piques our interest, most marketing emails don’t get through.

Tactics 43

Tactics Personalization Ad Frequency Merchandising 43

Vidyard

JANUARY 15, 2016

Did you ever dream of being the next Mario Lemieux or Wayne Gretzky? At the time, your dreams were filled with fresh ice, slick pucks, and crisp shots. There just wasn’t any other option. It was sports star or nothin’! Maybe it was another sport, or maybe you weren’t into sports at all, but stick with me! Once you got the bug, you practiced for hours upon hours in your basement.

Video Marketing 54

Video Marketing Product B2B Best Practices 54

Hubspot

JANUARY 15, 2016

Infographics have become one of the most powerful tools in a marketer's arsenal. Content marketers often find themselves wanting to explain complex topics to their audience in a way that's easy to understand. Not only do infographics help break these topics into digestible chunks of information, but they do just that in a content format that people actually like reading.

Template 43

Template Design Comparison Tips 43

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JangoMail

JANUARY 15, 2016

Email Marketing Don’ts from JangoMail. When you are putting together your content for your email campaign there are things that you should and should not do. One of the more important things to remember is that there are certain “trap” words that can ruin your message by having it directed to the junk folder. There are around a couple hundred words that can cause problems when trying to achieve good delivery rates.

Email Marketing 40

Email Marketing CAN-SPAM Marketing Email Campaigns 40

Hubspot

JANUARY 15, 2016

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now? The Story in a Nutshell. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.

Amazon 37

Amazon Transparency eCommerce Leads 37

JangoMail

JANUARY 15, 2016

Email Marketing DOs. Email marketing tips from JangoMail. Here are a few things that you should DO to ensure better delivery and interaction rates when using JangoMail (or any email service provider). Wondering what the content of your emails should be? Test a variety of campaigns to see where your customers engage. Which campaigns are being opened?

Email Marketing 40

Email Marketing Click Rate Marketing Rules 40

Convince & Convert

JANUARY 15, 2016

Image via BigStockPhoto.com. When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Can’t remember? Well, you’re not alone. Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels.

Social Media 112

Social Media Media Work Management Marketing Management 112

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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JangoMail

JANUARY 15, 2016

JangoMail has been celebrating the holiday season. Secret Santa, ugly Christmas sweaters, and the much awaited Christmas party! This year we thought we’d give you a peek at how we celebrate during this very merry, but very busy, time of the year. JangoMail held the first annual Jangies (loosely inspired by the Dundies ). Two of our fearless leaders (Jeff and Erick) handed out trophies in a variety of (very unique) categories.

Video Marketing 40

Video Marketing Business 40

Convince & Convert

JANUARY 15, 2016

A recent Twitter exchange between Pret a Manger and an unhappy customer offers an important reminder that every customer interaction should be treated as an opportunity to deliver a positive, if not hilariously memorable, experience. The exchange started out innocently enough when a customer tweeted the brand about the taste of a crayfish and avocado flatbread sandwich.

Service 88

Service Case Study Case Studies Social Media 88

JangoMail

JANUARY 15, 2016

Our Old Fashioned Recipe is remarkably similar to our recipe for good emails. While celebrating the holidays here at JangoMail HQ our “bartender” Ryan served up some delicious Old Fashioneds. After a while we couldn’t help but notice that the recipe for a good Old Fashioned was remarkably like the recipe for a good email. It may have been the Old Fashioneds talking, but we thought we’d share!

Deliverability 40

Deliverability Display Ads Personalization 40

Content Standard

JANUARY 15, 2016

A global content strategy should be big, right? I mean, Earth is 24,902 miles around, and your content marketing strategy should be able to wrap around it at least once. Pressure testing should certify that your plan can hold up against the world’s 5.972 × 10^24 kg of mass. More intimidatingly, a truly global content strategy would address every earthlings’ needs—informing, educating, and entertaining them all.

Organization 43

Organization Marketing & Strategy Storytelling Correlation 43

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JANUARY 15, 2016

Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday? The English language is full of confusing spelling and grammar rules. It doesn't matter if you're still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it's okay to start a sentence with "and.".

Rules 52

Rules Tips Studies Effectiveness 52

Content Standard

JANUARY 15, 2016

A global content strategy should be big, right? I mean, Earth is 24,902 miles around, and your content marketing strategy should be able to wrap around it at least once. Pressure testing should certify that your plan can hold up against the world’s 5.972 × 10^24 kg of mass. More intimidatingly, a truly global content strategy would address every earthlings’ needs—informing, educating, and entertaining them all.

Organization 40

Organization Marketing & Strategy Storytelling Correlation 40

Hubspot

JANUARY 15, 2016

Last week, a friend of mine asked me how my day was. "Busy, but productive," I replied. But what did that even mean? I suppose what I'd really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. And now that I think about it, I barely even moved.

Work Management 61

Work Management Product Video Marketing Case Studies 61

LEADership

JANUARY 15, 2016

Happy new year, everyone! January is always a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting!

Mobile Marketing 54

Mobile Marketing Opt-out Opt-in Privacy 54

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules