Mon.Dec 29, 2014

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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

markempa

'Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014.

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Is your website search a marketing or an IT function?

Biznology

'You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology involved, and sure, your IT team needs to play a role, just as they do with your website as a whole, but do you let the IT team choose what goes on the home page?

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Managing Brand Alpha: The Next Frontier for Investment Firms

Marketing Craftmanship

'Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them. Although investment firms understand this, many choose to ignore the qualitative factors that have significant influence on investor decision-making, which include: What You Stand For : INTELLECTUAL CAPITAL is what motivates investors to place their capital at risk.

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How to Embrace Collaborative Content

Convince & Convert

'Tweetable Moments We are surrounded by data like never before, but we are starved for insights. jaybaer Tweet This. Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Tech Review: A Look at the New Google Inbox

EMagine B2B Blog

'Having read a few articles on the new Google Inbox as a curious marketer I was looking forward to trying it out for myself. Eventually seeing a tweet that Google was giving people access if you contacted them via email within the hour, I naturally had no choice but to check it out. After gaining access my initial reaction was “whoa what is this”, almost as shocking as having to make the switch to Windows 8.

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Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know

Hinge Marketing

'As the Managing Partner, you’re turned to every day to make decisions about the strategic direction of your professional services firm. Some of these decisions are likely on topics that you might not be fully informed about. Without an extensive background in marketing, branding, social media, or other disciplines, how can you make the right choices to drive growth and profitability for your firm?

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Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

'From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! [link] SiriusDecisions Interview: From Pitching Products to Selling Value [link] The New ABCs of Selling: Always Be Challenging [link] Gartner: The Technology Sales Rep Lost Their Mojo [link] Aristotles’s Persuasions and the Neuroscience of Purchase Decisions [link] Thanks for your continued interest and support.

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The Ultimate Countdown: 10 Best Video Marketing Examples of 2014

Vidyard

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. From spoofs of sitcoms to philanthropic documentaries; awe-inspiring footage to real-time interactivity, this year’s marketers did it all.

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Global Content: What We Can Learn from UK Marketing Data

Content Standard

Content marketers are keenly aware of the need to optimize content for their audiences. But when their audiences are global , tailoring content can be a challenge. The Content Marketing Institute’s latest report on UK marketing provides insight into how content marketing is viewed in another context. The UK Perspective. The report found that 91 percent of UK marketers rate engagement as a top goal, knocking out brand awareness as a primary goal a year ago.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Pinterest Promoted Pins: Advertising Officially Arrives Among The Mason Jars

readwrite

Pinterest's revenue plan took a year to get right. The post Pinterest Promoted Pins: Advertising Officially Arrives Among The Mason Jars appeared first on ReadWrite.

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3 Things You Can Accomplish with A ‘Year In Review’ Campaign

Adobe Experience Cloud Blog

'Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? What did we tweet about and search for? How many blogs did we write and which got the most attention? And, what life events happened? This type of information fuels annual “year in review” campaigns that many companies develop to feed our need for information.

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How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

'Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes -- those are the kinds of things that can give you a voice in the conversation. We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience.

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Jeter, Penguins & Soft Drink Rivalries: 9 of the Best Ads of 2014

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The most effective ads become a part of our culture. They prompt dialogue and debates, they convey meaningful messages, and they aim to create a visceral response. Unlike sorry, stale ads that parrot back the status quo, influential ads aim to break new ground.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.