Thu.Apr 16, 2015

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

'Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.

Resources 192
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4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

'Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. IBM reports that 90% of the world’s data has been created in the past 2 years. That’s a staggering number! . Though more and more investment is being made in content marketing, challenges remain: Only 42% of content marketers believe they are effective with #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #conten

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Today’s big branding issue: what should companies stand for?

Biznology

'The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades. This debate was supposedly resolved in 2000 when two reputable law professors, Henry Hansmann of Yale and Reinier Kraakman of Harvard, pronounced that the world’s legal systems should converge just on this shareholder value model.

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4 Tips for Sharing Videos On Facebook

Convince & Convert

'Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on th

Facebook 167
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing Failure at Professional Services Firms: Who’s to Blame?

Marketing Craftmanship

'The Hinge Research Institute – a division of one of the nation’s smartest B2B marketing consultancies – recently published the results of its survey of 530 professional services firms representing accounting and finance; technology; marketing and communications; architecture; engineering and construction; legal; and management consulting disciplines.

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Salesfusion Named a 2015 Cool Vendor by Gartner

SugarCRM

'The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner 104
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[Infographic] How to Avoid Social Media Fails

SnapApp

Connecting with buyers on a personal level is one of the reasons social media is such an important marketing channel. It’s one of our favorite ways to market around a holiday. But it can also go horribly, horribly wrong – as so many brands have discovered over the years. KISSmetrics put together a fantastic infographic highlighting some of the most unforgettable brand blunders on social media in 2014.

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5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm

Hinge Marketing

'“Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action.

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LinkedIn Launches Content Sharing Tool Called Elevate

KEO Marketing

'LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. The new tool, called Elevate, helps a company’s employees find valuable content, share it with their networks and analyze the results. It has scheduling functions similar to those of Buffer and Hootsuite, while also providing suggestions of helpful content to share.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Tips for Making Better Higher Education Forms

JotForm

We double-dog dare you to find an industry that relies on online forms more than higher education. OK, maybe that’s not necessary. But facts are facts: universities today run on online forms; now more than ever before. Tens of thousands of course surveys, professor assessments, prospective studen.

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Skyword’s Content Rising Summit Comes to Boston, June 16–18

Content Standard

Content Rising Summit, brought to you by Skyword, is coming to Boston, June 16–18 at the Westin Waterfront. The event, which will bring together hundreds of marketers, writers, videographers, designers, Skyword clients and employees, and many more will focus on the art and science of brand storytelling. Are you ready to author the future of your organization?

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Maximizing the Attendee Journey

The Freeman Company

'Every touch point is an opportunity to engage'

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Beacons Enable New Mobile Marketing Methods to Connect People and Brands

Content Standard

From store coupons to flashing vodka bottles, brands are jumping on beacon technology to better engage smartphone-carrying consumers and boost their mobile marketing efforts. Take SXSW 2015, where, as reported by Mashable , more than 1,000 beacons were installed to connect users (and their devices) to the latest conversations and info about events. Attendees simply downloaded the SXSW Go app and could instantly network with others around them.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

'Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers.

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4 Ways to Give Your Underperforming Content a New Lease on Life

Content Standard

Consider this: Over the past few weeks you’ve spent a significant amount of time developing the concept of your next blog post. You know your idea has the potential to be groundbreaking, so you take your time shaping the story so all who read it will be evangelized and compelled to share with their networks. Before the publish date, you went through the proper research steps to ensure your topic would appeal to your audience, you chose the right SEO terms to guide creation, and you even pu

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.

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Why Customer Retention Should be Higher Priority than Customer Acquisition

GreenRope

Why Customer Retention Should be Higher Priority than Customer Acquisition. By Tatiana Ceresa. I constantly ask myself why so many companies invest much more in acquiring new customers than nurturing their existing clients. Any good business owner knows that the cost of acquiring a new customer is substantially higher than the cost of retention. But, somehow, someway, people always focus on getting more.