Mon.Dec 19, 2016

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re ending our dependency on eBooks.

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9 Companies That Make Content Marketing Execution Simple

Marketing Insider Group

Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. So you and your team hold meetings and workshops, discuss the big picture, and even compile […].

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Everything happens…when the Timing is Just Perfect

Ambal's Amusings

I usually don’t buy anything other than bare necessities. That said, I bought this flask during my Summer trip to India in 2014. Since we moved to Austin right after I returned from India that summer, the flask ended up in a box. Kumar found it for me in Summer 2016. Then, for a few … Continue reading Everything happens…when the Timing is Just Perfect.

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Do It For Me – The Next Big Thing in Marketing Technology

Marketing Insider Group

Sometimes you just need someone to do the heavy lifting for you. The mistake many of us make is believing that technology itself is the key to success. As marketers, we leverage technology to grow our business. And that’s a good thing. However, we often underestimate the other factors required when investing in new […]. The post Do It For Me – The Next Big Thing in Marketing Technology appeared first on Marketing Insider Group.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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On Life

Ambal's Amusings

I have realized something very profound today. It is nothing poetic. It is not about beautiful flowers, soaring mountains or gorgeous people. It is about LIFE. With all it is glory, I have realized that LIFE is a bloody tragedy. Yet, I love LIFE. Because, amidst the bloody tragedy lies sheer joy and beauty.

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8 Tips to Build Customer Relationships With Social Media

Sprout Social

When you think of brands like Starbucks or Chipotle, you’ll notice a common theme. Each has a loyal following of customers that trust and love them so much, they’re willing to stick with the brand through all highs and lows. That’s because these brands know how to build strong customer relationships. Think back to the food sickness incident Chipotle had in 2016.

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10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Maybe you have a video or five on your website, maybe you’ve posted them on social media, and interviewed some industry leaders.

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4 of the Biggest Advertising Trends of 2016

Hubspot

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. Before we see what 2017 has in store, let's take a look back at some of this year's most impactful advertising trends.

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5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. This is Part 4 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , and Part 3 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Snapchat Spectacles: A Simple Guide for Marketers

Hubspot

A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day.

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Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?

Content Standard

Marketers may have jumped the gun on beacons’ mobile marketing potential. According to Walker Sands’ Future of Retail Report , only 6 percent of consumers have used a retail beacon this year. That’s despite investment from some heavy retail hitters, including Macy’s, Target, and Lord & Taylor. Beacons were once heralded as a marketing game changer.

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Six Fast Facts That Will Improve Your Email Marketing

KEO Marketing

Email marketing should be one of a business’s core marketing campaigns. Research repeatedly shows that an email marketing campaign often has a better return-on-investment (ROI) than other methods of digital marketing. According to CampaignMonitor.com, email is a channel generating the highest ROI for marketers; for every $1 spent, email marketing generates $38.

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The Best of 2016: Our Top Stories About Brand Experience

The Freeman Company

A look back at the most-read blogs from FreemanXP

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former.

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How to Improve CTR for Your Paid Campaigns Using These 5 Clever Hacks

LeadSquared

(Editor’s Note: We recently discussed a few experiments we did at LeadSquared to increase Adwords CTR. To carry the conversation further, here are a few insights from our guest author Vishal Kataria , the founder of Aryatra discussing how to improve CTR for your PPC campaigns further.). The digital world is no longer what it used to be. Just half a decade ago, you could have a website, bare minimal content and safely assume that at least some of your target audience will find you.

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The Value of Trade Associations

Hinge Marketing

Video Transcription. Hi, I’m Lee Frederiksen. Today I want to talk with you about the value of trade associations. And by trade associations I’m talking about those kinds of associations that are not for professionals. They are not like the AICPA, that’s about you as an individual professional. They are about industries and often times trade associations are about the industries your clients belong to.

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10 Must-Read B2B Marketing Blog Posts of 2016

Kapost

With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders. We’re here to help make the resolution a reality. Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along with how you’ll refine your B2B marketing strategies as we enter the new year.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Lead Liaison Clients Give A Standing Ovation

Lead Liaison

ALLEN, TX – The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing. Lead Liaison compiled a few of their clients’ most recent testimonials and displayed those on their newest “Why Lead Liaison?” page. Their clients have found that fresh approach, and they are excited to talk about it.

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How storytelling can shape the corporate brand and culture

Biznology

Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and volatility. With so much information and multi-tasking surrounding us, it has become a challenge to restore simplicity, clarity and focus in our communications.

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The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The point of the scenario was that future marketing would be focused on convincing consumers to trust the marketer’s system to make day-to-day purchasing decisions.