Wed.Nov 26, 2014

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Why Google’s latest change should worry you

Biznology

'Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Because this change means that all the listings above the fold—fully 100% of the information users see without scrolling—are paid listings.

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What Is The Meaning of Thanksgiving? [Video]

Crimson Marketing

'English comedian and actor, Russel Brand, asks American children to help him understand the meaning of Thanksgiving. Watch this light-hearted video and enjoy your holiday week! More ABC US news | ABC World News. The post What Is The Meaning of Thanksgiving? [Video] appeared first on.

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Tips for Finding an Authentic Voice in Higher Ed Marketing

Hubspot

'What do you say when a prospective student asks, “What makes ( insert your college or university here ) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what makes you, well … you?

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The Road to Revenue, Part 2: Selling Expertise

Hinge Marketing

'In the first post on The Road to Revenue , we learned that buyers are going online in droves to solve problems and find service providers who can help. But when it comes to content marketing, not just any old content will do. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Produce Flawless Audio Interviews With Industry Experts

Hubspot

'There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn''t mean they always turn out that way. Without some direction, it''s very easy for interviews to fall into the latter camp. That''s where this article comes in.

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Growth Hacking the Enterprise: Learn How to Operate Differently

Content Standard

It’s easy to get stuck in work routines, particularly at large companies where it’s common to set up large, complex processes for every task and function. It’s simply what happens when you have additive systems where steps are layered, but never reviewed or removed. Enterprises seek to be more efficient, but despite their high profit margins, they fail to invest in agile systems to help speed things along.

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4 Simple Ways to Brand Your Workspace

Brandfolder

We all know what it’s like to walk into a dentist’s office—the pristine white walls and clean smell create a sense of unease that makes us weary. That’s because when.

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The Most Influential Brands Are Successful at Social

Content Standard

New Klout Score rankings have shown that the world’s most valuable brands are not necessarily the most influential brands in the social sphere. Lithium Technologies took the world’s most highly valued brands from the Interbrand 2014 Best Global Brands report and calculated their Klout Scores. Interestingly, the Klout 50, or the top 50 global brands with the most authentic social influence and engagement, didn’t mirror the list of the most highly valued brands.

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Twitter Lets Retailers Tweet You Deals—Just In Time For Black Friday

readwrite

Stores can now tweet discounts at users. The post Twitter Lets Retailers Tweet You Deals—Just In Time For Black Friday appeared first on ReadWrite.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to make 8 pieces of content from 1 piece of content

Convince & Convert

'I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. In fact, I recorded a Jay Today episode about Facebook video surpassing YouTube potentially.

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Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways

Adobe Experience Cloud Blog

'Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children. I needed to bring back the best tchotchkes that the event had to offer.

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Why Everything You Thought You Knew About Bounce Rate Is Wrong

EMagine B2B Blog

'As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive. Recently, I was looking into specific details about bounce rates for a client, when I realized that my interpretations of bounce rate and exit rate were wrong.

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9 Things Sales is Thankful For

SugarCRM

'The post 9 Things Sales is Thankful For appeared first on Salesfusion.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.