Customer Experience Matrix

APRIL 2, 2015

'I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other

Enterprise Management 210

Enterprise Management Work Management Marketing Management Marketing Automation Services 210

KoMarketing Associates

APRIL 2, 2015

'Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition.

Traffic 194

Traffic B2B Case Studies Case Study 194

Biznology

APRIL 2, 2015

'Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers about where things are headed.

B2B Marketing 175

B2B Marketing B to B Marketing Management Paid Search Agency 175

Convince & Convert

APRIL 2, 2015

'As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

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Webinar Metrics

Marketing Craftmanship

APRIL 2, 2015

'Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them.

Conference 116

Conference Tactics B2B Marketing Planning 116

Hinge Marketing

APRIL 2, 2015

'We see it all too often: firms make the choice to start creating content. They start a blog, create executive guides, maybe even publish a research report. They spend a lot of time and money to produce quality content that showcases their expertise and professionalism. Then they post the content on their website for all their visitors to read. But the mistake most firms make is they don’t promote their content, and when they do, they often do it in a way that gets limited reach.

Top of Funnel 77

Top of Funnel Content Mobile Marketing Twitter 77

SugarCRM

APRIL 2, 2015

'The post The Top 4 Nurture Campaigns You Need to Start Doing appeared first on Salesfusion.

Campaigns 87

Campaigns Marketing Automation Automation B2B Marketing 87

SEMrush

APRIL 2, 2015

If you‘re wondering how to find low competition keywords, even knowing how to search for keywords on a website can be a challenge. Luckily, the Semrush keyword difficulty metric is a great tool to help you find low competition keywords.

Keywords 72

Keywords Marketing Websites Tools SEO 72

Hubspot

APRIL 2, 2015

'Wouldn''t it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let''s face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can''t just afford to throw in the towel.

Template 61

Template Stats Custom Publishing Comparison 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KEO Marketing

APRIL 2, 2015

'It’s no secret that LinkedIn has been making a concentrated effort to focus on business-to-business (B2B) marketers over the past several months. It started with their acquisition of B2B marketing firm Bizo last year and continued with a series of new features, which most recently included the launch of a suite of products aimed at B2B marketers. We are excited about the increasing emphasis that LinkedIn is putting on B2B marketers, and the new opportunities this can mean for marketers who want

Linkedin 52

Linkedin Marketing & Strategy Top of Funnel Marketing Funnels 52

Hubspot

APRIL 2, 2015

'SEO can be tough. It is no miracle worker –– at least not overnight. Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business.

Long Tail Marketing 53

Long Tail Marketing Keywords eCommerce Top of Funnel 53

Content Standard

APRIL 2, 2015

Congratulations! You’ve gone through the process of developing your content strategy , identifying your audiences, and defining your mission. Now you’re on track to becoming a brand storyteller at scale, and your program is churning out 10+ stories a week for your blog. As your content pipeline continues to flow to your satisfaction, you may be tempted to take your foot off the pedal and wait for the readers to turn into fans.

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Hubspot

APRIL 2, 2015

'Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. When he led online marketing and operations at Salesforce, he helped grow revenues from $900M to $3 billion. Now, he''s the CMO at Slack, the 17-month old messaging startup that’s rumored already to be worth $2.76 billion.

CMO 52

CMO Business Customer Satisfaction Startups 52

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Adobe Experience Cloud Blog

APRIL 2, 2015

'Author: Dayna Rothman Television show season finales have a tendency to send fans into a frenzy, even before the last episodes air. Some programs have a greater hold over viewers than others. Shows like AMC’s The Walking Dead , for instance, drew 15.8 million viewers for its Season 5 finale on March 30. The program broke its own record of 15.7 million finale viewers last year for Season 4’s final episode.

Planning 104

Planning Television marketing B2B Thought Leadership Thought Leadership 104

Hubspot

APRIL 2, 2015

'One of the toughest challenges CMOs face is getting buy-in on new programs and initiatives from the rest of the executive team -- especially from the CFO. A lot of CMOs feel like they’re begging for money each month. And if the money ends up going to something that doesn’t quite pan out, their budget is on the chopping block. But it doesn’t have to be that way.

Inbound Marketing 51

Inbound Marketing Hubspot Planning PPC 51

Crimson Marketing

APRIL 2, 2015

'CEOs don’t trust marketers to do their jobs and drive quantifiable results: 80% of CEOs don’t trust/aren’t impressed with their marketing teams #marketingROI Click To Tweet. What do CEOs want to prove the value of their investments? 74% of CEOs want their marketers to become completely focused on true ROI Click To Tweet. The scary fact is the majority of marketers don’t know how to give CEOs what they want.

ROI 141

ROI Trust Marketing Impressions B2B Marketing 141

Hubspot

APRIL 2, 2015

'Fewer people read your blog posts than you think. More people read your headline than you think, too. On average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience. Great headlines, though, can make a dramatic impact in the opposite direction. You can increase the traffic to your articles by as much as 500% , based solely on the headline.

Traffic 61

Traffic Transparency Work Management Click Rate 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SnapApp

APRIL 2, 2015

As a discipline, content marketing teaches solving problems and answering questions prospects are asking rather than interrupting their day with unasked-for advertising. One of the most common questions a B2B buyer will ask is “How will this solution impact my bottom line?” A marketer could answer this question with a pricing grid or a case study – but these methods lack a certain amount of personalization.

Demand 48

Demand Best Practices Sales Qualified Leads Pricing 48

Content Standard

APRIL 2, 2015

With more and more brands looking to make their marks with content , the question good marketers should be asking now is, “How do I make sure my content rises above the rest?” A new study from Ascend2 seeks to answer this question, and it provides plenty of data to help guide a more meaningful content marketing strategy. What purpose does content actually serve within a marketing plan?

Content 40

Content Case Studies Barriers Case Study 40

Convince & Convert

APRIL 2, 2015

'Ah, April Fools’ day. The day where brands flex their creative muscles, all in the name of a good “gotcha.” While this year’s roundups presented quite a few entertaining jokes, some were so unique, they just might have a shot turning from prank to possible. Google Maps Hides Pac-Man in Locations Around the World. Who doesn’t love a good game of Pac-Man?

Case Study 141

Case Study Case Studies Social Media Studies 141