Mon.Dec 15, 2014

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Lead Generation via Influencers and Experts in 4 Steps

markempa

'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions.

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Brand storytelling lessons from the Serial podcast

Biznology

'Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan Syed, who was convicted as a teenager of murdering his ex-girlfriend. (I’m so addicted I’ve now started to narrate my own life using Koenig’s tone, style, and voice: “The master bedroom was much colder than the rest of the house.

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

'At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Here are 25 of the questions I’ve been asking to B2B companies about content marketing.

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Improving Your Bing Ranking With Quality Content

EMagine B2B Blog

'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. However, up until recently ranking on Bing has used outdated ranking algorithms that relied heavily on the use of keywords. The more keywords in page titles, META descriptions and on page content, the better chance you had a ranking.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?

Hinge Marketing

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew Sobel, a Visible Expert for business consulting.

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Net Revenue Score is not a new Net Promoter Score®

Genroe

I’m always open to a debate on the pros and cons of any business approach but it’s better if the person on the other side has done their research. That way we can have a thoughtful debate. Unfortunately John Greathouse has jumped to a few conclusions when he penned his article in the Wall Street Journal: Startups Should Focus On Their NRS — Net Revenue Score.

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Industry Insights with Kim Zimmerman

SugarCRM

'The post Industry Insights with Kim Zimmerman appeared first on Salesfusion.

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The 2015 Talent Grab: 8 Skills You Need to Land Your Next Job [SlideShare]

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The marketing industry is facing a talent crisis. The complexity of marketing is growing as fast as technology innovation accelerates -- and it''s doing so at a pace that''s difficult for any industry to keep up with. But businesses can’t afford to be the tortoise or the hare in this story.

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Industry Insights with Kim Zimmermann

SugarCRM

'The post Industry Insights with Kim Zimmermann appeared first on Salesfusion.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Build an Effective B2B Video Series

Vidyard

Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. And lastly, video series’ help you to build a sense of familiarity with your prospects and thus, the beginnings of a relationship!

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Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment

SnapApp

Earlier this month , we outlined our process behind planning, designing, and building our Thanksgiving Persona Assessment SnapApp. This week, we’ll dive into the demand gen side: how we promoted the assessment and the results we achieved. . Interactive content is powerful, but like any other form of content, its success or failure depends almost entirely on how many eyes you get on it. .

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CMO Leadership and B2B Lead Generation Lessons in 2014

LEADership

'At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS.

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Optimizing Twitter for Social Content Distribution

Content Standard

Nearly all the world’s top brands use Twitter as part of a social content distribution plan. And, according to a study from Simply Measured, those 140-character tweets are paying off. Simply Measured found that the top 100 brands posted nearly 137,000 tweets in the third quarter of 2014, a jump of 22 percent from one year ago. About eight in 10 browsed the social media network on mobile.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Executing Brand Experiences in a Global Market: The Impact of Logistics

The Freeman Company

'Today''s global marketplace requires a solid strategy followed by solid logistical execution'

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Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

Marketing Insider Group

'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. My first boss there wanted me to cold call to drive leads. That didn’t work out so well. But then the CEO of the holding company fired him.

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The Life of a Content Asset: Tracking Real ROI

Adobe Experience Cloud Blog

'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was.

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These 3 Elements Will Help You Reach Your Multicultural Audience

Content Standard

Multicultural audiences have always been at the center of my career. I’ve encountered many challenges in identifying and reaching these complex groups of people, and I’ve dealt with each one in a different way. One particular situation that’s worth mentioning has to do with the way some companies will engage and/or acknowledge a multicultural audience.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014

Hubspot

'The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns. And while the OED hasn''t been as liberal with their additions as the Oxford Dictionaries -- you won''t find words and phrases like "hot mess," "adorbs," or "neckbeard" -- they''ve still managed to stay remarkably "with the

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How to Increase Email Open Rate, Clicks and Conversions of Your Emails [Webinar Recording and FAQ]

LeadSquared

Last week’s webinar on “How to Increase Opens, Clicks and Conversions of Your Emails” threw light on a number of factors that affect the performance of an email. Due to a high volume of questions, we were unable to answer all of them during the session. We have included those in this blog post and several others. In case you missed it, you can access the webinar recording below.

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How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World

Hubspot

'World-class athletes aren''t the only ones vying for selection in the Olympic Games. Cities around the world start the bid process a full nine years before the Games, and it takes another two for the International Olympic Committee (IOC) to select the winner. The actual work that goes into putting a bid together often begins well before then , and it''s a heck of a project.