Thu.Feb 16, 2017

Trending Sources

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.

Expert Interview Series: Nicolas Terpolilli of OpenDataSoft on the Value of Opening Your Data

B2B Lead Blog

Nicolas Terpolilli is the Chief Data Officer of OpenDataSoft, where he’s responsible for the data network development. We recently asked Nicolas for his insight on using data for marketing. Here’s what he shared: Can you tell us about the mission behind OpenDataSoft? How are you hoping to impact the world of data? We do believe […]. Big Data Marketing marketing data

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communications

10 Tips for Increasing Your Influence

Onalytica B2B

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple. If becoming an influencer was “easy”, then it wouldn’t be such a desirable, lucrative career path. BE PATIENT.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

How to Improve Your Email Open Rates

B2B Marketing Insider

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has. The post How to Improve Your Email Open Rates appeared first on PureB2B.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Outline Your Needs First. 12 Key Evaluation Criteria. Conclusion.

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Why You Should Hire Marketers With Strong Industry Relationships

B2B Marketing Insider

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. With today’s marketing landscape as diverse, distributed, and competitive as ever, […]. Marketing Strategy

10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)

Contently

For more than two years, I read every single article on The Content Strategist. This loyalty was not borne out of rampant TCS fandom, though I did and still do love the publication, but out of a sense of duty. A self-proclaimed grammar nerd, I was Contently’s copy editor, a defender of proper grammar and style, and a bulwark against bad jargon and clichés. Scouring every article for errors was part of the job, and if you read hundreds of anything, be it Gawker articles or tweets from Weird Twitter or works by Isaac Asimov, you begin to notice writing habits. I sure did. human actions.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Importance of Post-Holiday Email Relief

It's All About Revenue

The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to face the reality of not matching or surpassing their revenue goals, they may opt to continue churning out messages—hoping to recoup their losses. Why is this problematic? Avoid Temptation.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

It wasn’t until the end of a long demonstration that I finally understood what Zaius is. Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. If anyone should recognize a CDP when they see one, it’s me. Come to think of it, if anyone is going to call something a CDP even when it isn't, that’s probably me, too. So what fooled me about Zaius? None of which really matters, I guess. Let’s forget about labels and look at what Zaius does.

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11 Tips for Starting a New Sales Role

Modern B2B Marketing

Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. Quietly, you resolve to outsell them all. Leverage Your Mentor. Learn the Tribal Stories. Mentoring.

8 Tips for Running Your First Influencer Marketing Campaign

Contently

This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good conversion rate for your hard-spent money. An area where we’re not seeing these kinds of rates of decline is influencer marketing. That’s what we’re going to look at today.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Why Measuring Success on Cost Per Lead is a Huge Mistake

ViewPoint

In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. It incorrectly emphasizes cost over ROI value. It doesn’t deliver high quality, high value, more convertible leads. Cost-Per-Opportunity (Cost-Per-SQL).

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How to Design a Pitch Deck that Doesn't Suck

Hubspot

It's no secret that creative agencies aren't big fans of the pitch deck. Gene Liebel, the founder of New York-based agency Work & Co , summed up his feelings about pitch decks pretty straightforwardly: "They're the worst.". Pitch decks have become increasingly reviled in recent years, with many agencies declaring their restrictive and unengaging format as an inherent enemy of creativity.

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Do I know you? Rules, what rules?

Account Based Marketing Needs a Human Touch

PFL

Account based marketing can be energized with a human touch. Here's how InsideSales saw record breaking success when they added the human element to their ABM campaign. Account Based Marketing dimensional mail tactile marketing automation

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Machine Learning Is Making SEO Marketing More Human

Content Standard

You can’t ignore the parallels between our reality and the realities of so many novels that were written decades ago. If you haven’t thought it, you’ve likely seen it: 1984 is flying off the shelves. Stories about how Infinite Jest predicted the smartphone , Netflix, our current president (and more!) abound. Enter AI (not as in Capone; that’s a capital “i”).

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How to Motivate Customers Across the Entire Buyer’s Journey

Act-On

Motivation. It’s a word that comes up in various facets of life, from locker rooms to courtrooms to pop culture. Maybe the word makes you envision motivational speakers – such as Tony Robbins or even Chris Farley’s hilarious Saturday Night Live character Matt Foley. . The word can evoke negativity, too. What’s your motivation?” a peer or spouse may ask you, trying to pick apart your argument. But motivation – and understanding what triggers it – is a critical part of our jobs as marketers. It’s the thing that propels people to take action. What motivates you? Let’s consider what motivates us.

How to Run a Successful B2B Marketing Brainstorm [SlideShare]

Tomorrow People

B2B marketing brainstorms can boom or bust based on the quality of your preparation and how well you engage participants. b2b marketing brainstorms b2b promotional campaigns

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How to Write Effective Job Ads for Your Hiring Funnel

Hubspot

What's so hard about writing an online job ad ? On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad's views and clicks. In turn, that can help attract the best candidates. But how do you do that?

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Oh, how the times have changed. Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. Think about some of these numbers (thanks to SocialPilot and WordPress ). People share 1.3 Identify Your Posts.

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The 17 Best Project Management Tools

Webbiquity

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks. 1) JIRA Software. 2) Basecamp.

75 Interactive Infographic Examples to Inspire 2017

SnapApp

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. . But, over the last few years marketers have been producing and promoting infographics at an increasing rate. Enjoy! . #1.

Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives

KoMarketing Associates

As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. Statistics showed that over the past five years, 86.7 percent have seen an increase in spending on brand investments at their organization. About 12 percent stated that their company’s financial investment in brand initiatives has been steady. Within the next five years, 81.3

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Infographic: The State of Customer Marketing in 2017

Influitive b2b

In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied. However, many B2B companies remain focused on aggressive sales tactics rather than creating a more.

8 Tips for Hiring B2B Marketing Talent

Hive9

Despite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted. Hive9 Marketers B2B hiring

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New features not to miss: A/B testing, HTML previewing, and more

Vertical Response

The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Here are four powerful features to increase your open rates and streamline your email marketing workflow: Subject line A/B testing. Do your subscribers respond to subject lines phrased as questions? Do emojis improve open rates? Do shorter subject lines work better than longer ones? Folders.