Mon.May 18, 2015

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How To Create A Thought Leadership Strategy That Supports True Innovation

Marketing Insider Group

Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience. The problem is that people throw the term “Thought Leader” around without any foundational evidence of what it truly takes to deserve the distinction.

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You Can’t Buy Thought Leadership: How Smart Content Marketing Works

Crimson Marketing

Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish thought leadership and build awareness through a smart content marketing campaign.

Insiders

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What have you learned from Mobilegeddon?

Biznology

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. It’s caused a minor panic among sites that weren’t ready. Whether or not your site was affected by Mobilegeddon, you can learn something from it.

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Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform

Adobe Experience Cloud Blog

Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, if you haven’t jumped on the marketing automation bandwagon by now, this is your chance!).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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May Brings New Products and Updates from Google

EMagine B2B Blog

The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Here’s what I believe emagine’s B2B clients need to know. Goodbye Queries Report.

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7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. It’s far too easy to defer to best practices instead of discovering what makes your unique audience click.

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Exemplary B2B Marketing to Get Inspired by on YouTube

Vidyard

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing.

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Why Bloggers Abandon Their Blogs Too Early [Video]

Hubspot

Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs, I’d understand. But corporate blogs? Wow. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling.

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Helpful Tutorials in Learning JotForm For FormsCentral Users

JotForm

In just five weeks Adobe FormsCentral will no longer work. June 22 marks the last day its users can enjoy their forms, and they have until July 28 to download their form responses. Using our Adobe FormsCentral Import Wizard, we’ve welcomed thousands of users, over 70,000 forms, and over a million.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company.

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Enhance Lead Nurturing For A High-Impact Customer Journey

Crafted Agency

​Sales Vice Presidents are often tasked with improving the lead-to-win conversion rate once benchmark metrics have been established. Anyone that has tackled this task knows that it is easier said than done.

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How to Easily Design Images Like a Pro [Live Webinar]

Hubspot

"A picture is worth a thousand words.". We've all heard this saying before, and to marketers, it's becoming increasingly true. Images can help businesses suceed -- tweets with images result in 18% more clicks , and 17% of marketers are planning to increase their use of visual assets in 2015. For companies with the bandwidth to have a dedicated creative designer, this is no intimidating feat.

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Moots Cycles: How to Build Brand Loyalty

Brandfolder

If your brand boasts a lifespan that’s longer than a decade, you probably know how difficult it can be to stay relevant over time. Having specialized in hand-built, high performance.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Damn Fine Cup of Coffee: David Lynch and the Art of Experiential Storytelling

Content Standard

“Maybe there’s not an idea in every bean, but for me there are many good ideas hiding in coffee.” —David Lynch. I am pretty much obsessed with David Lynch. After I’d bit into his freshman release, Eraserhead, I knew there was no coming back. There was no part of his career too esoteric, no movie too inscrutable. More than anything, though, it was the ardor with which he created that made a believer out of me.

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With Drones, Brands Like Patron and Audi Explore Video Marketing with a View

Content Standard

Drones, hyped for their delivery potential for brands like Amazon, are also making waves when it comes to video marketing. Consider Patrón: In its new “ Art of Patrón ” virtual reality experience, the tequila company takes fans on a journey from agave field to distillery from a bee’s perspective. In the pre-drone era, this footage might have been written off as CGI.

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IBM Security Wins MITX Award for Best B2B Marketing Website

Content Standard

The Massachusetts Innovation & Technology Exchange (MITX) honored IBM Security at last week’s 19 th Annual MITX Awards , naming the company’s content marketing hub SecurityIntelligence.com the best B2B Marketing Website of 2015. SecurityIntelligence.com shares news and analysis for information security professionals. Traditionally, information security wasn’t something most business professionals talked about openly, but it’s the type of issue that can destroy a busin