How To Create A Thought Leadership Strategy That Supports True Innovation
Marketing Insider Group
MAY 18, 2015
Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience. The problem is that people throw the term “Thought Leader” around without any foundational evidence of what it truly takes to deserve the distinction.
Let's personalize your content