While corporate profits are on the rise, many companies are still slow to increase budgetary expenditures. However, with continued economic uncertainty on the horizon, it’s important to gain a clear understanding of your customers’ buying process and what you need to do to facilitate them to buy from you. The B2B Buying Process. MORE >>

Date : Thursday January 26, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. The difference between a sales technique being effective, and sounding cheesy, is often a matter of how, and when, it's used. In other words, it's all about the timing. You’re on the phone with a new prospect. ” 4. MORE >>

In a recent post from eMarketer about the importance of companies managing their big data , there was not even consensus on the definition of big data. And 21% of those surveyed admitted that they weren’t really sure what big data meant. IBM defines big data by example. “Everyday, we create 2.5 These are key elements of a marketer's job. MORE >>

We’re pleased to present this guest post by Henry Fitzgerald. ( @hfitzy34 ) Thanks Henry. Jeffrey Hayzlett , star of the Mad Marketing TV 2012 kickoff show, talks about reading the “mood” of a company by walking around. This ties right into this post. Jeff Ogden of Find New Customers appreciates your contribution, Henry. MORE >>

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. MORE >>