Thu.Sep 25, 2014

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Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

'I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to- market approach. I have worked in companies in the past and with other organizations that have taken a vertically aligned approach to their sales and marketing, and rare

Verticals 191
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It’s Back to School for B2B Content Marketing!

KoMarketing Associates

'I am not a native New Englander. But, with six years of living in the Boston area under my belt, I’ve pretty much become accustomed to the parking lot that is any of the major highways during rush hour. Traffic gets especially bad around this time of year, when school buses start popping up around every corner. I’ll be the first to admit that my road rage has a tendency to flare (hey, if you can’t beat ‘em, join ‘em), but spending excessive amounts of time in my car can actually be a good thing

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Are your SEO writers lost in Google-land?

Biznology

'Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? Discover how you can give your writers a road map for online writing success. Imagine this… You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.

SEO 145
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How to Cross the Visual Content Canyon

Convince & Convert

'Remember when Big Data was a problem? Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement

ANNUITAS

'September 24, 2014 – Demand Gen Report. Marketers Turning to Analytics to Improve Campaign Performance, Boost Engagement. Download the special report from Demand Gen Report and hear from industry experts at Lattice, LeadMD and ANNUITAS why analytics are playing a bigger role in marketing today.

Analytics 109

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Get Ready for Ad Week – 5 Things You Can’t Miss

Adobe Experience Cloud Blog

'Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. If you’re already registered, keep reading for our “must do” list of events; if not, use the list to justify your trip next year (or register now — it’s not too late!).

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10 Tips for Choosing a CRM System

PureB2B

“My customers are my greatest assets.” Should be both mantra and battle cry for the modern business. In this day and age where word of mouth can make or break a business being there for your customers when and how they require just makes sense. Fortunately, being there for your customers has never been easier. If you’re ready to step up your customer relationship game then read on for 10 Tips that will make choosing the right Customer Relationship Management (CRM) solution for your business an a

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How to Use Data to Make Smarter Marketing Decisions

Hubspot

'Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. the list is never-ending. Where do we find the time, budget, and resources to do it all? The answer is: We don''t necessarily have to. Doing stuff just to say you''re doing it isn''t a good enough reason.

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10 Tips for Choosing a CRM System

PureB2B

“My customers are my greatest assets.” Should be both mantra and battle cry for the modern business. In this day and age where word of mouth can make or break a business being there for your customers when and how they require just makes sense. Fortunately, being there for your customers has never been easier. If you’re ready to step up your customer relationship game then read on for 10 Tips that will make choosing the right Customer Relationship Management (CRM) solution for your business an a

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Use New Anonymous Targeting to Get Sales Faster

Hubspot

'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That''s how you convert the most leads, right? Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that -- customizing a contact''s web experience using the information we''ve collected about them.

Hubspot 51
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I Hate Parallax Scrolling - Here's Why You Should Too

JotForm

Parallax scrolling for websites is the new hotness! Then again, so were glitter unicorns and type for MySpace pages and websites galore. The web moves fast and there’s a difference between a fad and a trend. So, is parallax scrolling a good addition to your website? Here’s a look at the top parallax.

Trends 48
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Why Traditional Marketing Isn’t Moving Aside—Even for Content Marketing

Content Standard

Let’s be honest: Nobody likes change, and content marketing can be scary for companies that are ingrained in traditional marketing techniques. But just because you implement a content marketing strategy doesn’t mean you have to abandon all of your other marketing verticals. In fact, content marketing is the perfect complement to your overall marketing strategy.

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Why We Shouldn't Stop Innovating on Email

Hubspot

'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who''s sent a marketing email in the last decade doesn''t really need. We all know the story. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Want to Succeed? Use a Content Marketing Strategy to Encourage Brand Enthusiasm [Report]

Content Standard

One key element separates winners and losers: the existence of a documented content marketing strategy. In a sneak peak of the 2015 Content Marketing Benchmarks report, the Content Marketing Institute revealed that 54 percent of effective content marketers use a documented content strategy. Among ineffective content marketers, 44 percent had no strategy.

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Language Matters: How to Communicate More Effectively With Your Team

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. For project managers, directors, and anyone else in a similar role, the words you use when speaking with your employees really matter. It’s not just what you communicate, but how you communicate it. The psychological impact of language is something that many professionals tend to forget, especially when up against a deadline or working with a difficult client.