Biznology

AUGUST 8, 2014

'Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. It’s a no-brainer, isn’t it? You look across the landscape of social business implementations, and typically the ones that have achieved some degree of success have many key executives embracing the idea of the 3 Cs of social: collaboration, communications and connections.

Paid Search Agency 141

Paid Search Agency Business Enterprise Management Consulting 141

Convince & Convert

AUGUST 8, 2014

'Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. “We are currently on a transformation program to bring ideas, inspiration, small projects to life through our organization,” Siobhan says.

Social Media 131

Social Media Digital Marketing Funnels Top of Funnel Advertising Channels 131

Crimson Marketing

AUGUST 8, 2014

'Just a little bathroom humor. #BADMarketing. Image: Courtesy of AdWeek. The post #BADMarketing from Charmin appeared first on.

122

122

Vidyard

AUGUST 8, 2014

“Never judge a book by its cover” might be sound advice, but it’s seldom headed in today’s click-bait world where viewers decide, in a matter of seconds, whether your video content marketing deserves attention. The play button might be the most powerful call to action on the web, but your video’s splash screen or thumbnail image plays a huge part when it comes to attracting the clicks your video deserves.

Video Marketing 67

Video Marketing Youtube Thought Leadership Act-On 67

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Hubspot

AUGUST 8, 2014

'Harvard Business Review is a hallmark of high quality journalism. Each day, the folks at HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers -- and they have over four million unique visitors reading their content every month. Today, more and more companies are creating and hiring for corporate blogs that cover topics target buyers are interested in.

Work Management 53

Work Management Custom Publishing Social Media Research 53

Hubspot

AUGUST 8, 2014

'Events like INBOUND offer awesome opportunities to connect with people in your industry, but you only have a few hours or days to do so. With such a limited amount of time, you need to make a great impression with anyone you meet. Think about it: The person in front of you in the lunch line could be your next partner or customer. What if you never say hello?

Hubspot 52

Hubspot Network Marketing Conference Act-On 52

SnapApp

AUGUST 8, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Aggregators 48

Aggregators Click Rate User-Generated Content Twitter 48

Hubspot

AUGUST 8, 2014

'I’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You? Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital.

Planning 57

Planning Inbound Marketing Paid Search Agency Funnel Advertising 57

Hinge Marketing

AUGUST 8, 2014

'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. What Every Managing Partner Needs to Know About Social Media. Lee Frederiksen, Hinge Marketing. Six out of ten buyers check out potential professional services providers on social media before purchasing.

Digital Transformation 56

Digital Transformation Marketing Management Advertising Agencies Hubspot 56

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Vidyard

AUGUST 8, 2014

“Never judge a book by its cover” might be sound advice, but it’s seldom headed in today’s click-bait world where viewers decide, in a matter of seconds, whether your video content marketing deserves attention. The play button might be the most powerful call-to-action (CTA) on the web, but your video’s thumbnail image plays a huge part when it comes to attracting the clicks your video deserves.

Video Marketing 51

Video Marketing Youtube Keywords Act-On 51