Oktopost

MAY 10, 2022

Social listening is a tactic that brands around the world are using to monitor their online presence. Unfortunately, it’s extremely difficult to keep track of everything that’s being said about your brand and what it means for your public image. That’s particularly true for growing businesses that are generating more interest than they can manage. In this article, we’ll take a look at the basics of social listening and how you can improve your social listening strategies through data visualizati

Marketing & Strategy 62

Marketing & Strategy Allocation Social Media User-Generated Content 62

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. SJT Marketing and YourMarketer recently teamed up to publish the results of the “2022 State of Marketers Survey,” and statistics indicated that even though most marketers (60%) claim they have a written marketing strategy, only 24% confirm that their marketing budget is directly tied to their strategy.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

Search Engine Journal

MAY 10, 2022

Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.

SEO 140

SEO Organization 140

Launch Marketing

MAY 10, 2022

The Project. Tethr is an Austin-based company that uses its enterprise listening platform to surface insights from customer interactions such as phone calls, chats and emails. With these insights, organizations can then drive improvements in customer experience and sales while reducing operating costs. As Tethr’s Director of Marketing was going on maternity leave, they looked for someone to temporarily fill that role and step in to ensure continuity with demand generation and sales enablement ef

Demand Generation Agencies 127

Demand Generation Agencies Planning Service PPC 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Search Engine Journal

MAY 10, 2022

Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Google Business 110

Industrial Marketer

MAY 10, 2022

Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel. And it is understandable — SEO is a complicated process, especially for a segment that hasn’t.

SEO 110

SEO Segmentation Lead Generation Organic Leads 110

Search Engine Journal

MAY 10, 2022

Should you worry about your homepage sliders when it comes to SEO? Here are the factors you'll want to consider. The post Will Using A News Slider Affect My Site’s Optimization? Ask An SEO appeared first on Search Engine Journal.

SEO 110

SEO Optimization 110

DivvyHQ

MAY 10, 2022

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing. In this post, guest contributor Jimmy Rodriguez, VP of eCommerce at Shift4Shop, offers some creative ideas and tips that will turn your eCommerce marketing from boring to brilliant.

eCommerce 107

eCommerce Creativity Content Tips 107

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Search Engine Journal

MAY 10, 2022

The SEO community has developed ways to incorporate voice search into site optimization. Learn how to make sure your site is in voice results. The post Voice Search: 10 Ways To Optimize Your Site For Future SEO Success appeared first on Search Engine Journal.

SEO 103

SEO Optimization Communities 103

Benchmark Email

MAY 10, 2022

Email marketing is one of the cornerstones of modern digital advertising. It’s important both for startups and companies with many years of successful operations. With email marketing, you can attract new customers to your brand, boost customer retention, and even remind consumers about abandoned shopping carts or special offers. However, you’ll need to leverage centralized email processes… The post 4 Must-Have Centralized Email Marketing Processes appeared first on Benchmark Email.

Email Marketing 98

Email Marketing Process Startups Advertising Benchmark 98

Search Engine Journal

MAY 10, 2022

Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine Journal.

Twitter 98

Twitter Content 98

Salesforce Marketing Cloud

MAY 10, 2022

Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit on the precipice of the more decentralized and immersive Web 3.0, more commonly known as Web3 , today’s companies need to figure out how to avoid a similar fate.

eCommerce 98

eCommerce Transparency Loyalty Communities 98

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

MAY 10, 2022

Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal.

Keywords 98

Keywords Training Course Google 98

Industrial Marketer

MAY 10, 2022

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. The most challenging aspect of selling your products is finding a buyer before they.

Search Marketing 98

Search Marketing Intent B2B Marketing B2B 98

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Martech

MAY 10, 2022

The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a day viewing internet-connected content on a screen, according to data from Comparitech. And it’s even higher in the U.S., with the average person spending over seven hours viewing screen content each day.

Top of Funnel 101

Top of Funnel Content Digital Marketing Funnels Case Studies 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MAY 10, 2022

Looking to scale content production? Discover the top 10 AI content generators and see whether audiences can tell the difference between human and machine writing. The post The 10 Best AI Writers & Content Generators Compared appeared first on Search Engine Journal.

Generation 97

Generation Best Practices Content Product 97

Buffer

MAY 10, 2022

The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood. When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Televerde

MAY 10, 2022

While the goal of most businesses is to earn a profit, doing that without focusing on value creation is a formula for failure in today’s market. Value can be seen as intrinsic worth that isn’t strictly tied to monetary gain. Value creation can deliver business success by improving the customer experience, upgrading the workplace environment, and enhancing shareholder returns.

Lead Scoring 96

Lead Scoring Lead Ranking Customer Satisfaction Business 96

Search Engine Journal

MAY 10, 2022

Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook. The post 5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook] appeared first on Search Engine Journal.

SEO 94

SEO Traffic Search Marketing Leads 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Litmus

MAY 10, 2022

Email marketers rely on their emails consistently getting to the inbox. If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. . We created a guide to help you identify the factors that are controlled by the sender versus the ESP to help you avoid any unexpected twists in your email deliverability strategy.

Deliverability 94

Deliverability CAN-SPAM Webinar Metrics Loyalty 94

Search Engine Journal

MAY 10, 2022

What can we learn by analyzing the SERPs for great, big, competitive keywords the major brands are fighting over? Check out these SEO insights. The post SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why appeared first on Search Engine Journal.

SERP 94

SERP SEO Keywords Brand Identity 94

Stevens & Tate

MAY 10, 2022

Today, great content is so important because it is the actual message you are delivering to potential customers. It should capture the attention of your target audience and stand out within the huge sea of content that surrounds us every day. This can be very difficult to do because marketing content is everywhere you look. But using the right techniques will help make sure the target is reached in the best way.

Buyer Personas 93

Buyer Personas Content Buyer's Journey Inbound Marketing 93

Content Marketing Institute

MAY 10, 2022

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.

Paid Search Agency 95

Paid Search Agency Marketing Tools Ad Building 95

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Search Engine Journal

MAY 10, 2022

How do AMP alternatives fare? We share what website owners should consider when deciding whether to make the switch. The post Should You Abandon AMP? 4 Considerations To Help You Decide appeared first on Search Engine Journal.

Marketing Websites 91

Marketing Websites SEO 91

Scoop.it

MAY 10, 2022

Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Content marketers deal with tons of content daily: They brainstorm and plan it.

Practices 86

Practices Tips Content Template 86

Martech

MAY 10, 2022

Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. This was the leading announcement from SAS’s marketing and advertising solutions group at a virtual media briefing today.

Marketing Management 94

Marketing Management Paid Search Agency Ads Broadcasting 94