Wed.Apr 18, 2012

Trending Sources

Optimize: a Holistic View of Content and Marketing Optimization

Conversionation

Lee Odden, the founder of online marketing agency TopRank and the widely acclaimed TopRank marketing blog, released his new book, “Optimize”. In an interview, Lee outlines some key takeaways of his book, that is yet another appeal for a more customer-centric and holistic (digital) marketing approach. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.

Yes, you can be addicted to social media

grow - Practical Marketing Solutions

Guest post by {grow} community member Kaity Nakagoshi. For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media?

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. recently saw an.

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. What brands have done it well—and what can you learn from them?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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What exactly is a social graph?

Biznology

Image via CrunchBase. I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. People.

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Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

It's All About Revenue

by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. What happened today happens in every industry when the development gap widens: the trailing company buys functionality similar to what its competitors have built. It also gives marketers options.

Free “Cheat Sheet” – The 7 Keys to Successful Lead Nurturing

Fearless Competitor

Compliments of the lead generation company and global marketing firm Find New Customers , we share the great cheat sheet 7 Keys to Successful Lead Nurturing. According to a top expert, Lead Nurturing gives the “biggest bang for the marketing buck” out there today. But how do you create successful lead nurturing campaigns? This “cheat sheet” should help. It’s 100% free with no registration needed. Just click on the image below. All we ask is that you share it freely and give credit to Find New Customers when you do. Click webinar title to register for the event.).

Get Ready for Social Marketing Automation!

Modern B2B Marketing

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! Today we have changed that game. We will continue to support all current products of both companies.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. But what I find intriguing is how little the two businesses overlap. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Crowd Factory has some B2B clients but is clearly aimed at large-scale consumer marketing. Few would be considered relevant for most B2B campaigns. As you see, Crowd Factory doesn’t fill many gaps.

Are Complaints the Biggest Social Media Traffic Drivers?

WindMill Networking

Have you ever had the opportunity to moan about something via social media? Did you do it? Put your hand up if the answers yes… Was it the stale bread in your lunch time snack, a broken product or something that you purchased but it didn’t work or was it something bigger? Did you complain about bad service? We all love a good horror story; take my complaint about Virgin Media.

How to Design a Persona-Centric Website Experience

Hubspot

Face it: your website isn't just about you. After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? So shouldn't you cater your website -- and the experiences you provide there -- to those very visitors? The Importance of Buyer Personas in Website Design. What do they need most?

Are You Ready to Fully Expose Your Brand to Social Media Users?

WindMill Networking

The four ANA Inspiration of Japan Brand Ambassadors: Neal Schaffer, Yukari Peerless, Cali Lewis and John Pozadzides Consulting with clients on their social media strategy and implementation for more than two years has led me to one conclusion about how businesses should be using social  media: The closer you can bring your brand to your customers, the better it will be for both of you.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Case Study: Palo Alto Networks TCO Calculator

The ROI Guy

Palo Alto Networks needed to quantify the cost of status quo, and potential cost savings of improving and simplifying network security infrastructure with next generation firewalls. Click here to see the Palo Alto Networks TCO Calculator in action. TCO Calculator TCO Tools Value Marketing TCO Pisello Palo Alto Networks Alinean

When SMS Text Messaging Actually Makes Sense for Marketers

Sazbean

SMS, or “short messaging service,” is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. It seems easy — shoot a text message out to leads and customers to increase sales. But as an inbound marketer, doesn’t that strike you as a little intrusive? When, if ever, is it a good idea to incorporate this type of communication into your inbound marketing strategy? Ways to Make SMS Work. According to Techipedia, 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. think not.

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Case Study: Dell Desktop Virtualization Solution (DDVS) Benefits Estimator

The ROI Guy

The Dell Desktop Virtualization Solution (DDVS) offers several alternatives to purchase, implement, host and manage virtualized desktops. In order to better connect, engage and educate frugal IT decision makers as to the unique value of DDVS, Dell turned to Alinean to develop a compelling Benefits Estimator. Click here to see the DDVS Benefits Estimator in action.

Where Is the Future of Social Media Marketing? [Research] | ClickZ

Content Marketing Today

In today’s online world, mass can be reached in months, not years. For proof, all you have to do is look at Pinterest’s explosion over the last six months, becoming the fastest standalone site to surpass the 10 million unique monthly visitors mark. So why haven’t location-based social networks had this kind of explosive growth? After all, services like Foursquare and Gowalla have both been highly regarded and used by digital early adopters. Facebook even tried to launch its Places functionality as a standalone piece before folding it into the status update feature.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)

The ROI Guy

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action. interactive white paper IT Economics IDG Dell Pisello IT Governance Alinean

Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

For traditional brand marketers, it's no secret that measuring the impact of advertising efforts has always been a struggle. But with the rise of the web and digital advertising, luckily, these efforts have gotten much easier to measure through such standardized metrics as clicks, interaction rates, and conversions. But have these metrics ever really been good enough to measure branding?

Optimizing Social, Search and Content: A Q&A with Lee Odden

Junta 42

I’ve had the distinct pleasure of knowing Lee Odden for more than four years now.  I first started following his blog back in 2007/2008 when we launched the Junta42 Top Content Marketing blogs. During the 11 times we released the top content marketing blogs from around the world, Lee’s blog ranked #1 three times. Is the SEO-only agency dead? Some conferences too. wish it were that easy!

E-Quip Blog: What's Wrong With Your Proposals

E-Quip

I've had the opportunity to look at hundreds of proposals from engineering, environmental, and architectural firms over the years. It's remarkable how similar they are in many respects. Unfortunately, most of those similarities

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Missed the Keynote Address at the BMA-NJ Social Media Symposium last week?

Fearless Competitor

Driving Business Results with Social Media. View more webinars from Find New Customers, Inc. No problem. Here’s the keynote talk by Jeff Ogden, President of the lead generation company and global marketing firm Find New Customers. Why don’t you also check out the new SCORE Demand Generation Program offered by Find New Customers? What do you think?

Inside Sales Reps: Is Your Glass Always Half Full

Sales Prospecting Perspectives

Over the past ten years I have observed hundreds of Inside Sales Reps. Some superstars, some, well, not so much. Often it is quite easy to determine why one person excels while one fails. The superstar arrives early, stays late and is enthusiastic while on the phone. We’ll refer to them as the A player, the A player does what it takes to get the job done. On the other side of the spectrum is the C player, arrives on time or a few minutes late, does what is required and can barely wait for the day to end. It’s the B player that most intrigues me. Work ethic, just work harder.

Case Study: Concur Travel Management and Expense System Interactive White Paper

The ROI Guy

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality. Click here to see the Concur Travel Management andExpense System Interactive White Paper in action.

Inside Sales Reps: Is Your Glass Is Always Half Full

Sales Prospecting Perspectives

Over the past ten years I have observed hundreds of Inside Sales Reps. Some superstars, some, well, not so much. Often it is quite easy to determine why one person excels while one fails. The superstar arrives early, stays late and is enthusiastic while on the phone. We’ll refer to them as the A player, the A player does what it takes to get the job done. On the other side of the spectrum is the C player, arrives on time or a few minutes late, does what is required and can barely wait for the day to end. It’s the B player that most intrigues me. Work ethic, just work harder.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Contract Compliance – Implications For Sellers

Buyer Insights

Buyers are getting better at managing their contracts with suppliers.   In this article we will example the implications for sellers of the new focus on contract management. We are all aware of the increased attention paid by buyers to the issue of benefits realisation and the drive to ensure that the promised savings [.]. Buyer Risk Compliance

Are You Building a Data Bomb? (Part 2)

B2B Lead Blog

This is the second post of a two-part series. You can find the first here. Impact of Poor Data Quality: According to the Data Warehousing Institute, organizations lose around 600 billion of dollars annually due to poor data quality. Surprisingly, a large portion of these losses are due to the impact of

INFOGRAPHIC: Guest Blogging Flowchart

Client Bridge

Guest blogging can be an effective way to build backlinks and viewership for your website, when done correctly. From Learn About, here's an infographic flowchart of pitfalls to avoid when guest blogging. Four Mistakes to Avoid When Guest Blogging. Don't Copy Content. Don't Be a Sloppy Editor. Don't Use Too Many Links. Don't Leave Your Article Unformatted. View Original Article

PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Video Marketing - A Surprising Trend.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.