Sun.Jan 31, 2016

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How To Lead With Customer-Focused Content

Tony Zambito

by Creative Stall. The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. The voluminous nature of marketing and sales content is making it harder for organizations to get through to customers and potential customers today.

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How to Remove Fear as Your Ultimate Motivator

Convince & Convert

As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is “a vital response to physical and emotional danger.” There are many situations in which we might find ourselves in some sort of danger that could reasonably require a product or service to allay that fear: identity theft, accidents or lightning strikes, for exa

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Do words matter? Client v Customer in professional services

TaylorMadeIn KEW

There’s a lot of talk about customer-focus, customer-centricity, customer engagement and customer experience these days. But I’ve found that many of us – and not just in marketing – don’t understand what this truly means; we are still too focussed on what we do – our products and services, our tasks and our outputs – instead of continually asking ourselves a critical question: ‘ does this matter to our customers ’?

Service 48
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Working Late? Here Are 21 Tips to Make Your Nights More Productive

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Research has shown sleep might be the most important factor influencing our productivity. In fact, not getting enough sleep is similar to being drunk, according to studies. Every so often, though, you’ll have a counterproductive day at work and need to pick up the slack before bed.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Understanding the Facebook Pixel – What to Do Next?

LeadSquared

Have you noticed anything different in your Facebook Ads Tools page recently? Yes, that’s right – the Facebook Pixel has been revamped! What is it? It is the tracking code that is soon going to replace the good old Conversion tracking pixel that you have been using (by the second half of 2016). See? So you need to switch to the Facebook Pixel as soon as possible (and not wait until you absolutely have to!).