ViewPoint

JANUARY 7, 2014

'In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases. In other words, every company with a pulse has mounds of cold cases in the form of lightly-worked and unworked leads. In an optimized salesforce, certain forensic practices that identify and deal with these unworked leads should become standard.

ROI 224

ROI Paid Search Agency Lead Generation Tips 224

Webbiquity

JANUARY 7, 2014

'Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65 billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keyw

Keywords 196

Keywords Research SEO Google 196

Marketing Insider Group

JANUARY 7, 2014

'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014.

Forrester 175

Forrester Advertising Agencies Internet Marketing Mobile Marketing 175

Writing on the Web

JANUARY 7, 2014

'Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. But many experts think they can pour out everything they know into an ebook and readers will want to buy and read it. I call this the fire-hose writing approach. Give them everything you’ve got and hope that you hit a nerve that resonates.

Blast Campaigns 153

Blast Campaigns Design Course Buy 153

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Vision Edge Marketing

JANUARY 7, 2014

'In today’s hyper-competitive business environment, where an enormous amount of new data is being generated every day, more and more companies are trying to increase the usability of this data. As Tom Davenport and DJ Patil note in a Harvard Business Review article, “If the information most critical to your business resides in forms other than rows and columns of numbers, or if answering your biggest question would involve a “mashup” of several analytical efforts, youR

Tips 141

Tips Business Act-On Analysis 141

Digital B2B Marketing

JANUARY 7, 2014

'If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? That’s what I thought. Now, consider some of the popular statistics used to support inbound marketing.

Inbound Marketing 134

Inbound Marketing Paid Search Agency Cost per Lead Correlation 134

Adobe Experience Cloud Blog

JANUARY 7, 2014

'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing. This past Dreamforce, we met with marketing thought leaders from across the country and asked them to fill in the blank for the age-old question: “You know you’re a marketer when…”.

Video Marketing 105

Video Marketing Thought Leadership CAN-SPAM Marketo 105

SugarCRM

JANUARY 7, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Marketing Automation Services 76

Marketing Automation Services Marketing Automation Advertising Agencies Automation 76

Adobe Experience Cloud Blog

JANUARY 7, 2014

'Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? Well, these are all symptoms that you eat, sleep, and breathe marketing. This past Dreamforce, we met with marketing thought leaders from across the country and asked them to fill in the blank for the age-old question: “You know you’re a marketer when…”.

Video Marketing 92

Video Marketing Thought Leadership CAN-SPAM Marketo 92

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LEADership

JANUARY 7, 2014

'HAPPY NEW YEAR EVERYONE! It’s great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special. Yes, we eat too much, drink too much, sleep too little, party hard and indulge in all those typical holiday season activities. Yet, amidst all the frenzy is a time to bond with family and friends.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 76

Hubspot

JANUARY 7, 2014

'Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even jo

Linkedin 59

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 59

The ROI Guy

JANUARY 7, 2014

'How well prepared are you to meet your 2014 sales and marketing goals? Several analysts published important B2B sales and marketing research in 2013 that could impact your plans. Here''s a round-up of the top 3 research findings and important advice to help you drive success in the New Year: Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results In your 2014 plans, you likely have some significant revenue growth targets for the New Year.

Research 57

Research Forrester Gartner Sales Cycle 57

Hubspot

JANUARY 7, 2014

'This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. If you want some tips for making content creation much less painful, download the guide here. Take it from someone who tends to write a lot -- writing is hard. You''ve got to be focused, motivated, coherent, creative, concise, ruthless, and meticulous -- all at once.

Tips 56

Tips Wikipedia Top of Funnel Hubspot 56

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Brandfolder

JANUARY 7, 2014

Why is it that you still don't have standards for using your company's brand assets? There are plenty of large and small companies that go through the painstaking process of.

Brand Identity 40

Brand Identity Branding Business Process 40

Hubspot

JANUARY 7, 2014

'"THIS will be the year of mobile!". Marketers have been hearing this pretty regularly since 2008. And while the prediction has become old news, the trend toward a more mobile world continues to evolve. So how can we better understand our mobile site visitors to create a better experience for them? With Google Analytics, of course. The two standard Mobile reports available in Google Analytics -- Overview and Devices -- offer us a plethora of information about the people visiting our website via

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Mobile Marketing 52

i-Scoop

JANUARY 7, 2014

'Attention is scarce. Everyone has oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels, messages and content. Storytelling and marketing are not just about getting attention, they’re about deserving attention and paying attention. For brands it’s harder to […].

Storytelling 37

Storytelling Opinions Advertising Channels Brand Identity 37

Hubspot

JANUARY 7, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Erin Borgerson , Marketing Coordinator at Hireology and Chicago HubSpot User Group (HUG) Co-leader: "Newsjack stories and relate th

Tips 49

Tips Hubspot Inbound Marketing User-Generated Content 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

JANUARY 7, 2014

'So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not going to be easy for you. You’ll be all hot and ready at first but you’ll probably never make it — at least not without my help. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit.

Fulfillment 175

Fulfillment Blogger Advertising Agencies Paid Search Agency 175

Hubspot

JANUARY 7, 2014

'You''ve all heard the horror stories of people being banned from Google search. Suddenly, your organic traffic plummets overnight -- and so does that pit in your stomach. You know you''ve maybe toed the line on what some might consider spam. but is that really enough for Google to purposefully demote your site from its "hard-earned" rankings? Sorry to be the bearer of bad news, but it is -- and that''s exactly what happened to Rap Genius, a startup lyrics site, a month ago.

Google 48

Google Startups Opinions SEO 48

Convince & Convert

JANUARY 7, 2014

'Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year.

Template 168

Template Paid Search Agency Ad Building Content 168