NuSpark Consulting

NOVEMBER 29, 2013

'LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists. .

Video Marketing 174

Video Marketing Features Adwords Social Media 174

Marketing Craftmanship

NOVEMBER 29, 2013

'In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.

Public Relations 135

Public Relations PR Blast Campaigns Press 135

Convince & Convert

NOVEMBER 29, 2013

'With all the holidays approaching (and just passed), I have been noticing my attention being captured by all things food or recipe-related. “Tender Roasted Turkey”…”Sweet Succulent Ham”… “Sinfully Rich Spicy Pumpkin Custard.”. So, when fellow Hoosier Jay Baer and his blog post titled, “ 5 Reasons You Need to Give Away The Recipe For Your Secret Sauce ” appeared under my nose, I was hungry for more.

Content Marketing 140

Content Marketing Transparency Television marketing Content 140

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” 4. You’re an expert at “crisis management,” and feel like you are constantly saving the day. 5.

PR 105

PR Work Management Thought Leadership Press 105

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Hinge Marketing

NOVEMBER 29, 2013

'Top Professional Services Marketing Content from November 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! How to Optimize Your YouTube Video for Maximum Traffic. By Jeff Bullas. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool.

Copywriting 63

Copywriting Eloqua Work Management Youtube 63