The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter. As always, there were some great insights shared during the chat. Here are my key takeaways from the discussion. Are you a B2B marketer or interested in B2B marketing? MORE >>

The Furrow Magazine from John Deere – 1931. Content marketing is not easy. Over the past twelve months, we’ve been noticing a few differences in what separates those organizations who excel at content marketing and those organizations that are just staying in the game. The overview below (part 1) is from a presentation I gave at Online Marketing Summit 2012. Big shout out to the folks at TopRank for doing an amazing summary  of this presentation. History of Content Marketing. Content marketing is not new. It has been around for hundreds of years. Barriers to Entry Are Gone. MORE >>

By Stanford Smith, Contributing {grow} Columnist. It starts as an uneasy feeling when you look at your social media stats. Poring through the numbers you realize that traffic to your blog is stuck at average barely moving 10% in any direction. Your Twitter following is methodically growing by 2-3 spam bots a day.  The only way to juice your Facebook following is by paying.50 a fan. Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. What Happened? Tough words I know but hear me out.  MORE >>

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. And as the channels grow like weeds in a field, they become harder and harder to control, maintain and nurture. And that’s why, for many marketers, your social media marketing stinks! So what’s a marketer to do? Social Media MORE >>

Have you ever attended live or viewed an online TEDTalk ? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world? Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes , a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks. It's a brilliant move; who doesn't love a good, insighful quote ? Enjoy! TED Technology Quotes. Tweet This! Watch the TEDTalk ). MORE >>