Sun.Nov 16, 2014

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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

'When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors.

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Lesson 4: Dare to be different (take some risks)

TaylorMadeIn KEW

One of my favourite quotes is from the late business guru Peter Drucker who said: “There is nothing quite so useless, as doing with great efficiency, that which should not be done at all.”. In the B2B world, we tend to rely on the marketing activity that has always worked for us. This isn’t actually surprising considering how extremely risk-averse most of our organisations are.

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B2B market research – 10 unique features

Savanta

'Is B2B market research really that different from B2C? Well in a nutshell, yes. In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common.

Research 251
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There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it''s the network you turn on to watch your favorite Thursday night show. But do you know what''s hidden within those iconic logos you think you are so familiar with?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.