Tue.Nov 04, 2014

article thumbnail

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)

ViewPoint

'The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”.

Opinions 247
article thumbnail

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

'It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2 million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label t

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dynamic pricing done automagically

Biznology

'One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. A smart small businessman can use technology to maximize profits, lower expenses, and even beat out their competitors. Until now, being competitive demanded doing exhaustive and time-consuming research every hour of every day to see what your hundreds and thousands of competitors were charging, how they were discounting, whether they were charging for shipping (and how much), and when they were

Pricing 168
article thumbnail

Are Images Hurting Your Email Marketing?

ANNUITAS

'We know that images enhance our content and help convey a strong message visually. However, including images in your emails or content marketing efforts may be negatively impacting your email deliverability and overall effectiveness. Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Nine A/B Tests You Should Run on Your Newsletter

Convince & Convert

'image via BigStockPhoto.com. As the saying goes, practice makes perfect. Think of A/B testing as practice for your email newsletter. By running these regular checkups, you can find the things that do and don’t work for you, and you can improve both the quality of your offering and the chance someone will buy your product. A/B testing is a diagnostic of sorts, which can tell you where you need help.

More Trending

article thumbnail

Dance Content Into The Heart of Your Reader

Convince & Convert

'Did you know words can dance? It’s true. A carefully chosen word will mambo around your mind and, in the right context, foxtrot into your heart. In fact, some words are capable of dancing off the page and will inspire you to act immediately. The Internet is full of people that write content every day, yet many of them don’t understand that they are unintentionally killing their content.

article thumbnail

Like-Gating on Facebook Expires Tomorrow. Are You Ready?

Hubspot

'After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. You might have heard about this, but if not, here''s what happened. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy.

article thumbnail

Announcing Salesfusion Enrich!

SugarCRM

'The post Announcing Salesfusion Enrich! appeared first on Salesfusion.

article thumbnail

The Form Design Contest Starts Today: 7 Reasons Why You Should Join

JotForm

The web is no stranger to design contests. These can be great for designers to earn prizes and get their work noticed. We're launching a design contest to send 2014 out in style. Beyond having the upward potential of winning, there are numerous reasons to join the fun. Some might participate as an.

Design 48
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Digital Marketing Agency WebsiteBiz Rebrands as Overground

Crafted Agency

Today is a big day for us, and we wanted to take a moment to share our exciting news with you. Back in 1997 we formed a start-up company called WebsiteBiz, and we’re proud of how we’ve grown into one of the top digital agencies in Charlotte, North Carolina.

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

Content Mapping Is a Winning Strategy to Deepen Customer Relationships

Content Standard

Content mapping allows brands to visualize how content can be targeted to different types of buyers at various stages in the buying cycle. Brands that tailor and target content in this way have found success in increasing conversions —and have even deepened their relationship with customers. Merrill Lynch views the customer relationship as the core of its content marketing strategy, Content Marketing Institute (CMI) reports.

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

5 Ways to Make A Killer First Impression On Social Media

LEADership

'“Charlie Brown says that we’re put here on earth to make others happy.” “Is that why we’re here? I guess I’d better start doing a better job… I’d hate to be shipped back!” . ? Charles M. Schulz, The Complete Peanuts, Vol. 6: 1961-1962. I always enjoyed Charlie Brown. For someone who was portrayed as the perpetual failure, he was one of the most lovable, uniquely endearing comic characters.

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

'It''s about to get a whole lot fuzzier in the office. That is, assuming your coworkers are among the more than one million people expected to participate in Movember this month. Movember, a blend of the words "mustache" and "November," is an annual movement in which people ditch their razors for a month and grow mustaches to raise funds for prostate cancer, testicular cancer, and other men''s health issues.

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling

LeanData

86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. Download. View PDF. Sunnyvale, CA, November 4, 2014. LeanData, Inc. , experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiat

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling

LeanData

86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. Download. View PDF. Sunnyvale, CA, November 4, 2014. LeanData, Inc. , experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiat

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling

LeanData

86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. Download. View PDF. Sunnyvale, CA, November 4, 2014. LeanData, Inc. , experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiat

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling

LeanData

86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. Download. View PDF. Sunnyvale, CA, November 4, 2014. LeanData, Inc. , experts in lead management software, announced today that its Account Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account based marketing and target account selling initiat

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Why Interactive Content is the Fun-Size Candy of Your Marketing Strategy

SnapApp

Now that Halloween week is over and we’re trudging into November, I start to mourn the passing of fun-sized candy bars. Yes, I know fun-size candy is available year round, and yes, I know I’m an adult and can buy a bag of fun-size Snickers to keep in my desk drawer and snack on any time I want. But on principle, and because my brain is 99% nostalgia, I associate fun-s ize candy bars exclusively with Halloween.

article thumbnail

Your Guide to Adding Users & Giving Shared Access

GreenRope

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

article thumbnail

Putting Workflow into Words: Key Lessons from the Publishing Process

Content Standard

The first year of my publishing career was spent learning both the publishing process and the unspoken rules of the Editorial Kingdom. There was a method for everything, from whom you spoke to in the elevator to which size binder clip was appropriate for each manuscript. Some writers required their proofs magnified 200 times and optimized for a fax machine, a process which involved manually cutting and pasting text until you went cross-eyed.

Process 40