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B2B MARKETING INSIDER MAY 8, 2012  18 Stats On The Mobile Market You Need To Know [Infographic] I am a sucker for a great infographic just as much as the next guy or gal. My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 comments, I was truly astonished by the amount of support and interest. 75% are SMS-enabled. | ANNUITAS GROUP MAY 8, 2012 Why Lead Generation is Irrelevant According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation. However, lead generation is irrelevant in today’s b2b marketing climate. These responses, or as some call them “leads”, are nothing more than contact names. | TOMORROW PEOPLE MAY 8, 2012  What’s wrong with SEO copywriting SEO copywriting is popular right now. No wonder, when you consider the impact of targeted content on search engine rankings and the growing value of well crafted content in general. But there is something wrong with SEO copywriting. Something that stops many companies from gaining the kinds of results they want from their SEO. Here’s what it is: The mystery of the missing strategy. | GROW - PRACTICAL MARKETING SOLUTIONS MAY 8, 2012  Are You Obsessed with the Social Small Stuff? By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”. Ninety-nine percent of the time, I enthusiastically answer these questions. More and more people are sweating the small stuff. That’s all. | | | | | | | |
| - 3 Teleprospecting Tactics From A Tough Mudder
This past weekend I completed my first ever Tough Mudder event, “Probably the Toughest Event on the Planet.” ” It is described as a 10-12 mile mud run straight up the face of Mount Snow in Vermont, complete with 26 obstacles designed by British Special Forces, and meant to test each Mudder on strength, stamina, mental grit, and camaraderie. For me, it was more like 10 miles of vertical Hell flavored with 26 twisted obstacles, each meant to test my preparation (or lack thereof), tact, and ever-pressing urge to push my limits. The same goes for my teleprospecting dials. MORE >> -
BIZNOLOGY | TUESDAY, MAY 8, 2012  Be a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time spent. don’t want to compare parenting to social media community development and management but I guess I just did. Folks Unless you love it; unless you’re passionate; unless you pace yourself; and unless you truly bond with your beloved. As I have said before, these are human relationships and as such, they require constant gardening. MORE >> -
PUZZLE MARKETER | TUESDAY, MAY 8, 2012 2 Advantages To Using Pay-Per-Click Advertising
In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. Before we get into these two advantages of this medium, lets explore what PPC is. What is Pay-Per-Click? Pay-per-click is a marketing method that is primarily offered by search engines like Google. MORE >> -
INBOUND SALES NETWORK | TUESDAY, MAY 8, 2012  If Your Website Is Designed To Sell, Why Do You Need Sales People?
If you are like most B2B companies, your website is all about selling your product or service. However, if your website alone could really sell your product or service, then why do you need sales people? Far too often, when I watch companies design their website they think it will do all the work for them. In reality, that is not the case. website is a great sales support tool but it will not complete the sale in most B2B complex environments. Not sure what I am talking about? Think about the last 20 websites that you visited. At how many of them did you actually make a purchase? MORE >> -
VIEWPOINT | TUESDAY, MAY 8, 2012 Why Engagement Will Not Generate Leads (and what to do about it)
Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales. It does. MORE >>
- The 10 Greatest Marketing Campaigns of All Time HUBSPOT | TUESDAY, MAY 8, 2012
- Please stop selling me! Can't we just talk? REVENUE JOURNAL | TUESDAY, MAY 8, 2012
- 20 Simple Ways to Boost Blog Subscribers HUBSPOT | TUESDAY, MAY 8, 2012
- Give Your Reps a LinkedIn Profile ‘Facelift’ SALES CHALLENGER | TUESDAY, MAY 8, 2012
- How B2B Marketers can connect to Small Business Owners INBLURBS | TUESDAY, MAY 8, 2012
- Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know HUBSPOT | TUESDAY, MAY 8, 2012
- How Much Copy Do I Need On My Landing Page? THE POINT | TUESDAY, MAY 8, 2012
- B2B Marketing’s New Role MARKETING LEADERSHIP COUNCIL | TUESDAY, MAY 8, 2012
- Missing Technical Details May Turn Away Buyers WRITESPARK | TUESDAY, MAY 8, 2012
- Savvy Toolkit - Demand Metrics Editorial Calendar Template SAVVY B2B MARKETING | TUESDAY, MAY 8, 2012
- Numbers Game: Putting Analytics into Perspective WEBBIQUITY | TUESDAY, MAY 8, 2012
- 5 Ways to Customize Facebook to Improve Your Business Presence B2B WEB STRATEGY | TUESDAY, MAY 8, 2012
- Marketing Made Simple TV premiers Thursday at noon ET FEARLESS COMPETITOR | TUESDAY, MAY 8, 2012
- Turning Marketing Into a Revenue Center: Interview with Debbie Qaqish MODERN B2B MARKETING | TUESDAY, MAY 8, 2012
- 10 – 15 leads a day using game theory SALES INTELLIGENCE VIEW | TUESDAY, MAY 8, 2012
- VIDEO: Infographic of Infographics CLIENT BRIDGE | TUESDAY, MAY 8, 2012
- Presenting – the World’s Greatest Salesperson FEARLESS COMPETITOR | TUESDAY, MAY 8, 2012
- How Are You Using Social Media to Find and Engage Your Target Audience? TRADESMEN INSIGHTS | TUESDAY, MAY 8, 2012
- Jennifer Sheahan: Cracking the Facebook Code | Social Media Today CONTENT MARKETING TODAY | TUESDAY, MAY 8, 2012
- 4 Tips For Gamifying Your Tired Marketing Plan SAZBEAN | TUESDAY, MAY 8, 2012
- Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy MARKETRI | TUESDAY, MAY 8, 2012
- Tap into Kooky Holidays to Engage Your Readers VERTICAL RESPONSE | TUESDAY, MAY 8, 2012
- How Long Before Consumers Start Buying Like Corporations? BUYER INSIGHTS | TUESDAY, MAY 8, 2012
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