Tue.May 08, 2012

Trending Sources

Are You Obsessed with the Social Small Stuff?

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”. Ninety-nine percent of the time, I enthusiastically answer these questions. More and more people are sweating the small stuff. Listen.

18 Stats On The Mobile Market You Need To Know [Infographic]

B2B Marketing Insider

I am a sucker for a great infographic just as much as the next guy or gal. My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 comments, I was truly astonished by the amount of support and interest. 75% are SMS-enabled.

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Why Lead Generation is Irrelevant


According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation. However, lead generation is irrelevant in today’s b2b marketing climate. These responses, or as some call them “leads”, are nothing more than contact names.

3 Teleprospecting Tactics From A Tough Mudder

Sales Prospecting Perspectives

This past weekend I completed my first ever Tough Mudder event, “Probably the Toughest Event on the Planet.” ” It is described as a 10-12 mile mud run straight up the face of Mount Snow in Vermont, complete with 26 obstacles designed by British Special Forces, and meant to test each Mudder on strength, stamina, mental grit, and camaraderie. For me, it was more like 10 miles of vertical Hell flavored with 26 twisted obstacles, each meant to test my preparation (or lack thereof), tact, and ever-pressing urge to push my limits. The same goes for my teleprospecting dials.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Savvy Toolkit - Demand Metrics Editorial Calendar Template

Savvy B2B Marketing

The Savvy Sisters are big advocates of using an editorial calendar. We have shared our template a number of times on this blog. Demand Metrics has given us permission to share theirs also. You can download their version here. I like the Demand Metrics version to keep track of collateral distribution externally. Check it out !

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The amount of copy that it takes to accomplish these tasks: make the reader feel good about the decision to respond, and drive him or her to complete the required form, varies widely.

Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy


I frequently work with SEO gurus to help boost search engine optimization for our clients’ Web sites. Note, I don't know the how-to when it comes to the technical end of building backlinks , etc. -- but hey, that's what the SEO experts are for! What I have learned is to apply some pretty simple rules of marketing to make sure we get results for the SEO effort. Case Study. The Result.

2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. This method of marketing can provide a number of benefits to webmasters that you can’t find elsewhere. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. Before we get into these two advantages of this medium, lets explore what PPC is. What is Pay-Per-Click? Pay-per-click is a marketing method that is primarily offered by search engines like Google.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing Made Simple TV premiers Thursday at noon ET

Fearless Competitor

Just two days to the premier of the new online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube. We’ll have great guests on the show, such as: Mitch Joel of TwistImage - global digital marketing evangelist. Check them out.

Please stop selling me! Can't we just talk?

Cloud Potential

I answered the phone. The salesman was a little nervous. “I’m new at this,” he said, as I corrected the way he said my first name. I wasn’t bothered by him not pronouncing my name correctly, although it’s usually the last name that people butcher. read more.

20 Simple Ways to Boost Blog Subscribers


It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis? 15) Hold a Contest.

Numbers Game: Putting Analytics into Perspective


Guest post by Hernán Gonzalez. Experienced marketers understand added benefits are what make a sale and features are what provide value. That meant that campaigns with lots of bells and whistles were assumed to be more productive. Each accent added to a brand’s “wow” factor and more updates meant more sales would soon follow. Clients are now able see how much ROI they receive real-time.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know


With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. But a new announcement may help put it back on the radar, at least for marketers. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide. What Are 'Hangouts on Air'?

5 Ways to Customize Facebook to Improve Your Business Presence

EMagine B2B Blog

We all know Facebook “forced” us to change our appearance to the timeline. And we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose. Pinning is a new feature of [.]. Facebook Online Marketing Social Media

10 – 15 leads a day using game theory

Sales Intelligence View

Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. But cold calls are an unfortunate necessity in business. Warm leads have a much higher conversion rate and are less likely to burn out a sales staff, but growth depends on broadening your client base. military during WWII. Welcome to apps and video.

Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!

WindMill Networking

Selling has always been about relationships. Particularly in B2B sales, people buy first from individuals and then from their companies. Don’t squander these opportunities. Make the most of these B2B sales tips! Keep your eyes open – And also your ears while keeping your mouth firmly in the clamped position. Remember that the first rule of engagement is to LISTEN. What does the building look like?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Jennifer Sheahan: Cracking the Facebook Code | Social Media Today

Content Marketing Today

In every generation, there are game-changing advancements that redefine business. From the automobile and television, to the VCR and Internet, the evolution of technology drives our consumptive habits. Today, there are arguably fewer more engrossing, time-consuming habits than that of the world’s current phenomenon, Facebook. See on socialmediatoday.com.

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What’s wrong with SEO copywriting

Tomorrow People

SEO copywriting is popular right now. No wonder, when you consider the impact of targeted content on search engine rankings and the growing value of well crafted content in general. But there is something wrong with SEO copywriting. Something that stops many companies from gaining the kinds of results they want from their SEO. Here’s what it is: The mystery of the missing strategy.

Presenting – the World’s Greatest Salesperson

Fearless Competitor

For those too young to know, Colombo was a detective who seemed kind of slow. He never understood things. He kept saying he didn’t understand. The image her illustrates it perfectly. But his approach broke down the defenses of the person to whom he was speaking. And in the show, he always drew out key facts. Great salespeople are like this Peter Falk character. They are endlessly inquisitive.

10 Secrets to Leading a Successful Marketing Campaign: Part 2.


The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Facebook Coupon App - Reward Your Facebook Fans with a Coupon for Free


Are you making the most of the Favorite Apps section of your Facebook Timeline page? When SnapApp released our free Facebook Landing Page app, we sought to encourage marketers and businesses on Facebook to utilize the Favorite App section of their page. One of the most popular uses of our free app is a like-gated Facebook Coupon Page used to reward fans with an exclusive offer.

Turning Marketing Into a Revenue Center: Interview with Debbie Qaqish

Modern B2B Marketing

by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver. Qaqish: We learn everyday from our wonderful customers.

How Long Before Consumers Start Buying Like Corporations?

Buyer Insights

If predictions are right then it won’t be long before consumers start buying like corporations and B2C marketers get a fright. The further advance of new technologies such as social media are likely to result in a B2C markets going the way of B2B markets with a dramatic shift in power from seller to [.]. B2C Buying

VIDEO: Infographic of Infographics

Client Bridge

From Zabisco, here's a video based on their 2D "'Infographic of Infographics", which shows the potential of infographics for promotion and content marketing. Watch on YouTube

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Missing Technical Details May Turn Away Buyers


What can a catalog about sewing threads teach a technology marketer about writing effective sales content? A lot about missed opportunities for engaging prospects and motivating them to make a purchase. I create art quilts as a hobby and at a recent trade show I eagerly picked up a catalog from a well-regarded specialty thread manufacturer. With hundreds of threads on the market, I was looking for detailed guidance about the qualities of each thread, its best application in terms of projects and fabrics, and which needle size to use for best results.

4 Tips For Gamifying Your Tired Marketing Plan


The hype around gamification is fairly new, but the idea has been around for some time. In fact, badges and leader boards could be considered the new sweepstakes and loyalty rewards. And gamification is not just for major consumer brands and their tech-savvy 18-to-34-year-old demographic. There are examples where gamification in marketing has worked spectacularly for 50-year-old rural ranchers. In other words, any audience is up for grabs. That said, marketers can’t just add a Groupon-style approach to something and think it’s gamified. Decide on the Right Opacity. News & Notes

Why Engagement Will Not Generate Leads (and what to do about it)


Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales. It does.