Inbound vs. Outbound – Where to Focus Your Lead Generation
PureB2B
JULY 31, 2020
There is a time and place for both inbound, and outbound lead generation strategy, the trick is knowing which one you should be focusing on. Both approaches underscore the need for incentive, and regardless of which method used, every initiative requires some form of lead nurturing. The most efficient lead generation strategies utilize a combination of both approaches, but the key is to understand your target audience so you can leverage the most cost-effective practices to reach them via a pers
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