Customer Experience Matrix
SEPTEMBER 10, 2015
There were two industry announcements this week that were unexpectedly related. The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals.
Webbiquity
SEPTEMBER 10, 2015
The brilliant Ann Smarty and her team at MyBlogU are launching a new blogging contest which could win your new blog a big prize—if you’re up for the challenge. In The MyBlogU Blog Launchpad: Content Zero to Blogging Hero Challenge , participants will be required to start a brand new site (with a new domain; no expired domains or old blogs) and build up the content and traffic for six months (with the help and support of the MyBlogU community!).
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Biznology
SEPTEMBER 10, 2015
Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that video production for their business is an important part of their marketing communication and sales mix because business decision makers would rather watch video than read t
ANNUITAS
SEPTEMBER 10, 2015
From the keynote presentation at Content Marketing World the words of Kristina Halvorson , author and CEO of Brain Traffic, “We want to win, we want to be on the big stage and we want to be the Red Bull of our industry.” Marketers want it all. Big results, huge revenues, vast arrays of technology at our fingertips, amazing metrics of social shares, content awards and most of all, new customers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
SEPTEMBER 10, 2015
In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers. Connect with KFC’s Founder on LinkedIn.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
SEPTEMBER 10, 2015
Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. She’s the owner of HadassaHaack.com, but specifically hasn’t started an agency because she wants the flexibility of being a freelancer and likes putting teams together as she goes.
Hinge Marketing
SEPTEMBER 10, 2015
The other day, I was speaking to a president of a construction firm about growing his company. He grew his company over the past dozen years from nothing to $29 million gross revenue last year (according to ENR’s rankings). He asked to speak with me because he’d done all that he could to get his company to its current level and wanted to grow further.
Hubspot
SEPTEMBER 10, 2015
The digital ecosystem has reached a critical inflection point : mobile exceeded desktop usage for the first time in Internet history. This trend creates new opportunities and challenges for the digital publishing industry. How do you create consistent experiences across devices? How do you quantify the value of your mobile audience? How can you better support your advertisers’ mobile marketing goals?
LeanData
SEPTEMBER 10, 2015
We probably should start with the boat. Well, it’s not exactly a “boat.” Unless you consider a 1,000-foot, 91,000-ton luxury cruise ship as simply a boat. But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
SEPTEMBER 10, 2015
Wow. This is my first year at CMW, and let me just say - these folks know how to run a conference. From pumping up the jams first thing in the morning to orange-themed candies through the afternoon, the CMI team ran a truly impressive first day. I was lucky to be able to hang with my colleagues at the SnapApp booth for parts of the day as well as attending some pretty amazing sessions.
The ROI Guy
SEPTEMBER 10, 2015
Did you know …. Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Yet, only 7% of buyers say your content and sales reps as value-focused. There is a decided Value Gap between the approach buyers want you to have, and what most B2B vendors are delivering.
Brandfolder
SEPTEMBER 10, 2015
In today’s [Modern DAM blog]([link] post we’re taking a deeper dive into how the architecture of Brandfolder’s product is guided and inspired by the creative community. As mentioned in our.
LeanData
SEPTEMBER 10, 2015
As recently posted on Uberflip by Adam New-Waterson. When I became the chief marketing officer at LeanData earlier this spring, there was a three-week gap between when I accepted the position and my first day on the job. During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandfolder
SEPTEMBER 10, 2015
I have a confession. my name is [Jae]([link] and I'm an Inbound convert. With dozens of sponsors, 204 sessions, and 14,000 attendees at HubSpot's Inbound 2015, it felt almost like a religious experience.
LeanData
SEPTEMBER 10, 2015
We probably should start with the boat. Well, it’s not exactly a “boat.” Unless you consider a 1,000-foot, 91,000-ton luxury cruise ship as simply a boat. But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27.
Content Standard
SEPTEMBER 10, 2015
Every second around the globe, users both new and old flood to various kinds of social media. For many American marketers, services like Facebook and Twitter can seem like the norm: considering that Facebook has more than one-seventh of the world’s population on it, and with hundreds of millions using Twitter, these assumptions are likely not too far from reality.
LeanData
SEPTEMBER 10, 2015
As recently posted on Uberflip by Adam New-Waterson. When I became the chief marketing officer at LeanData earlier this spring, there was a three-week gap between when I accepted the position and my first day on the job. During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
SEPTEMBER 10, 2015
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Look at everything while the page is being created.
LeanData
SEPTEMBER 10, 2015
We probably should start with the boat. Well, it’s not exactly a “boat.” Unless you consider a 1,000-foot, 91,000-ton luxury cruise ship as simply a boat. But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27.
Marketing Insider Group
SEPTEMBER 10, 2015
This week I am attending Content Marketing World with 3,500 like-minded souls who are trying to network with other marketers, get educated on the latest trends in content marketing, and figure out how to justify the investment in content marketing to their boss. Joe Pulizzi and the team from the Content Marketing Institute have done another amazing job of putting together an amazing show here in Cleveland, lining up the best speakers, and providing a great opportunity for all of us to achieve ou
LeanData
SEPTEMBER 10, 2015
As recently posted on Uberflip by Adam New-Waterson. When I became the chief marketing officer at LeanData earlier this spring, there was a three-week gap between when I accepted the position and my first day on the job. During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
SEPTEMBER 10, 2015
It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention. Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them ), and Instagram continues to expand their advertising capabilities , albeit slowly.
LeanData
SEPTEMBER 10, 2015
As recently posted on Uberflip by Adam New-Waterson. When I became the chief marketing officer at LeanData earlier this spring, there was a three-week gap between when I accepted the position and my first day on the job. During that time, I began receiving a flood of emails asking me to take a meeting, visit a webinar, check out a piece of content, and so on.
chiefmartech
SEPTEMBER 10, 2015
Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing.
QuanticMind
SEPTEMBER 10, 2015
What can the real-time bidding algorithms, speed and flexibility of automation do for you? While some advertisers still insist on manual optimization, utilizing automated bidding offers key advantages to make your search marketing campaigns more successful. And your life easier. Bid management is a key part of paid search engine marketing , with a direct impact on your results.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Standard
SEPTEMBER 10, 2015
Between encouragements to document our content strategies and to think if what we’re creating makes a difference or adds to the noise, there was a growing flair of nerves and excitement wrapping between chairs at the opening keynotes of Content Marketing World 2015. In the past year, we’ve taken the knowledge gleaned from a variety of conferences and put speakers’ best practices to the test.
QuanticMind
SEPTEMBER 10, 2015
What can the real-time bidding algorithms, speed and flexibility of automation do for you? While some advertisers still insist on manual optimization, utilizing automated bidding offers key advantages to make your search marketing campaigns more successful. And your life easier. Bid management is a key part of paid search engine marketing , with a direct impact on your results.
Hubspot
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn't it be great if all of those helpful resources were just a mouse click away?
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