Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to build

Ad Building 165

Ad Building Video Marketing Cross-Selling CMO 165

B2B Marketing Traction

OCTOBER 30, 2015

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology.

Template 129

Template Marketing Websites Design Google 129

Convince & Convert

OCTOBER 30, 2015

We’re deep in earnings season for the third quarter of 2015, when public companies report their financial performance. As usual, there were surprises that had an immediate effect on stock prices. . One in particular was that of Ford Motor Company, which had the most profitable quarter in the company’s 112-year history. But it missed Wall Street analysts’ earnings per share estimate by one penny, sending the stock into a five percent drop.

Social Media 149

Social Media Pricing Price Twitter 149

Crimson Marketing

OCTOBER 30, 2015

Have a safe Halloween weekend and eat all the candy (and burgers) you want. . ( ADFREAK ). The post #BADMarketing from Subway [Video] appeared first on.

Video Marketing 122

Video Marketing 122

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Author: Kimbe MacMaster B2B marketers, listen up. You’re focused on generating leads. It’s your M.O. It’s what you live and breathe. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare.

Lead Generation 105

Lead Generation Sales Qualified Leads Creativity Video Marketing 105

Hinge Marketing

OCTOBER 30, 2015

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. The problem is, Rome wasn’t built in a day, and top search engine rankings aren’t either. While there are many different strategies for optimizing your website for search engines, today we will focus on one method in particular that is evolving in today’s marketplace: guest blogging.

Lead Ranking 84

Lead Ranking Lead Scoring Blogger Guidelines 84

KEO Marketing

OCTOBER 30, 2015

Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. Fortunately, that is now easier than ever before, thanks to the wealth of tools and platforms available to marketers today. Social media platforms are making a major push to ramp up ad revenue, so they are expanding and improving the tools and features they offer to help businesses reach the specific audience they have in mind.

Paid Content 60

Paid Content Paid Search Agency Advertising Agencies Planning 60

Hubspot

OCTOBER 30, 2015

When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful. We know from our own experience, and from talking to a lot of other agency teams, that companies that embrace this cultural evolution consistently experience results more quickly and more powerfully than those who can’t

Work Management 57

Work Management Advertising Agencies Marketing Management Marketing Automation Services 57

SnapApp

OCTOBER 30, 2015

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees. How to Connect? As marketers, we’re always looking for way to engage with our audience as people.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convert

OCTOBER 30, 2015

To simplify the process of testing multiple pages having similar HTML structure, Convert allows users to conduct multi-page experiments with which a user can test pages that have similar HTML structure. It is a good idea to test your variations for all the related pages before you make your experiment live. This is a very.

Features 40

Features Process 40

Content Standard

OCTOBER 30, 2015

People are protective of their digital space and time. Commercials that are an inconvenience on television are hated realities on YouTube. Pop-ups can be defeated by hundreds of different browser add-ons. Users train themselves to ignore the margins of their search engines and social media sites. For the most part, responses to this trouble have come in two forms: new and more subtle methods of delivering sponsored content, and a move from interruptive ads toward engaging content.

Studies 40

Studies Facebook Television marketing Content 40

Terminus

OCTOBER 30, 2015

There’s a famous quote from advertising legend, John Wanamaker: “ Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. The allocation and attribution of advertising spend are always hot topics for marketers. We all strive to wrap our heads around how much we should spend and whether the amount we’re spending can be attributed to success.

Account Based Marketing 21

Account Based Marketing Top of Funnel Advertising Agencies Allocation 21

Biznology

OCTOBER 30, 2015

Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same names, you will notice, also top the list of companies ranked by market valuation. This correlation isn’t just incidental, either. James Heskett, Professor Emeritus at Harvard Business School and author of The Culture Cycle , stated in an interview that culture can affect up to 50% of a business’s profit.

Paid Search Agency 167

Paid Search Agency Companies Work Management Correlation 167

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SWZD

OCTOBER 30, 2015

Clear copy for B2B content should be just as important as using appealing imagery. The rules of good writing apply even for primarily visual content. Avoid these mistakes to ensure your content hits the right notes.

Rules 62

Rules B2B Content Paper 62

Vidyard

OCTOBER 30, 2015

You’ve probably heard the phrase “A picture is worth a thousand words” more than a thousand times. It’s true; imagery can explain in a heartbeat what it could take paragraphs or pages to explain or imply. It carries power, and elicits emotions and reactions from audiences. And we’re used to taking those emotional cues, having those reactions, and forming decisions and judgments about what we see pretty much immediately.

Video Marketing 87

Video Marketing Comparison Paid Search Agency Lock-In 87

Hubspot

OCTOBER 30, 2015

Ah, the perennial desire to be more productive. For better or for worse, we're always looking for new ways to do more, and do it faster. What can we knock off the day's to-do list during our commute ? What music should we listen to at work to make us work smarter ? What foods should we eat to stimulate brain activity ? While it might seem far-fetched to say you can be more productive in your sleep , hear me out.

Product 61

Product Creativity Studies Hubspot 61

Convince & Convert

OCTOBER 30, 2015

If you’ve been reading my columns on Convince & Convert lately , you’ll notice that I am covering JetBlue quite a bit. From a better wingman , to ads so good you want to steal them , JetBlue has been on a roll – and there seems to be no end in sight. While I typically like to mix my columns up to cover different companies, JetBlue’s latest campaign struck a chord with both Jay and I.

Paid Search Agency 147

Paid Search Agency Business Advertising Agencies Barriers 147

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

OCTOBER 30, 2015

If a picture really does "speak 1,000 words," then what does your profile photo say about you? Before you go uploading any old photo online to serve as a representation of yourself, it's important that you put some thought into the selection process. Sure, you might want to show off your awesome tan from the cruise you just went on, but is that shot of you sporting sunglasses with an umbrella drink in hand really the best option?

Profiling 61

Profiling Twitter Linkedin Facebook 61

Content Standard

OCTOBER 30, 2015

Are you one of the 72 percent of marketers who have asked your content marketing partner about native advertising ? If so, you’re probably aware of the immense amount of money and energy being funneled into this next big breakout from the interrupt advertising model. Many companies have jumped on board in search of reaching relevant audiences and finding new revenue streams by means of big-name publishers.

Lead Ranking 65

Lead Ranking Advertising Agencies Advertisements Advertising 65

LEADership

OCTOBER 30, 2015

Which would you say is better, quantity or quality? Whether we’re talking about food, clothing, or leads, I’m going to come down on the side of quality. I’d rather have one high-quality bespoke suit than half-a-dozen cheap, polyester ones – and it’s better to have a handful of highly-qualified leads to nurture than hundreds of junk leads that are highly unlikely to convert.

Lead Generation 53

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 53

Content Standard

OCTOBER 30, 2015

Are you one of the 72 percent of marketers who have asked your content marketing partner about native advertising ? If so, you’re probably aware of the immense amount of money and energy being funneled into this next big breakout from the interrupt advertising model. Many companies have jumped on board in search of reaching relevant audiences and finding new revenue streams by means of big-name publishers.

Lead Ranking 40

Lead Ranking Advertising Agencies Advertisements Advertising 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules