Sun.Nov 23, 2014

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From Vikings to Billboards Made of Cake: 5 New Ads You've Gotta See

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Been too busy to watch TV or flip through a magazine this week? Not to worry: We''ve got you covered with the five best new advertisements of the week from Sainsbury''s, Dollar Shave Club, Airbnb, Mr. Kipling, and FCB Chicago. If you like vikings, breaking down walls, or edible billboards (hint: there''s cake), then you''ll be sure to like these ads.

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Lesson 5: What comes next? (develop inter-linking stories)

TaylorMadeIn KEW

As I’ve been looking back these past few weeks at the 5 lessons that are making me a better marketer, I’ve been struck by how much and how rapidly marketing has changed. Marketing used to be mostly about creating and executing our campaigns to plan, with all elements of the marketing mix ready to go on launch day. And we had a completely ‘inside out’ perspective, focussing on what our organisations were selling, pushing out our messages to a largely passive audience through primarily broadcast a