KoMarketing Associates

DECEMBER 2, 2013

'Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 212

Linkedin SEO B2B Marketing Tactics 212

Digital B2B Marketing

DECEMBER 2, 2013

'You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. But you are still leaving money on the table. You can increase the value you get by changing how you run each of your programs. From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. 1.

Lead Generation 177

Lead Generation Budget Programs Lead Scoring Lead Ranking 177

Biznology

DECEMBER 2, 2013

'Image via CrunchBase. One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Yes, there is a lot of free data out there that has attempted to answer this question. But it’s free for a reason. It just isn’t precise.

Spending 116

Spending SEM Advertising Agencies Verticals 116

B2B Marketing Traction

DECEMBER 2, 2013

'Flickr Phot by MrsDKrebs, Some Rights Reserved. Not every B2B business has an e-commerce website or is willing to discount prices. On Cyber-Monday, there are other things of value to offer your customers and prospects. Here are six ideas: 1. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. 2. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects. 3.

B2B Marketing 111

B2B Marketing B2B Inbound Marketing B2B Sales 111

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Webinar Metrics

Hinge Marketing

DECEMBER 2, 2013

'Marketing for professional services isn’t easy. It requires hard work, trust in the expertise shared by both the vendor and the buyer, and collaboration even when the implementation is riddled with obstacles. But strong marketing pays off. As professional services firms increasingly emphasize their own marketing, they’re looking outward for expertise.

Marketing Budget 59

Marketing Budget Planning Advertising Agencies Marketing Budget Creation 59

JotForm

DECEMBER 2, 2013

Today, we are releasing JotForm Form Widgets. What is a form widget? It is basically a field you can add to your form. It could be a youtube video or a drawing board. Widgets let you create better forms with less effort.What makes this announcement so exciting is that we are releasing Form Widgets w.

Youtube 48

Youtube Video Marketing Product 48

Vidyard

DECEMBER 2, 2013

After the whirl wind that was two weeks ago, I can honestly say that Dreamforce was by far the biggest and best conference that I’ve ever been apart of. All the hype surrounding the events, the speakers, and the possibilities of Salesforce absolutely lived up to my expectations. Thinking about everything that I saw, learned and heard about in San Francisco, it has created a sense of excitement about the SaaS industry that we’re apart of!

PR 50

PR Differentiation Conference Google 50

i-Scoop

DECEMBER 2, 2013

'Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis. And usefulness is key to achieve it: remember the crucial role of the customer’s voice and of intent in a connected customer experience approach. Content Marketing Conference Europe keynote speaker Jay Baer wrote a book about the need to […].

Conference 35

Conference Intent Content Marketing Content 35

Vidyard

DECEMBER 2, 2013

After the whirl wind that was two weeks ago, I can honestly say that Dreamforce was by far the biggest and best conference that I’ve ever been apart of. All the hype surrounding the events, the speakers, and the possibilities of Salesforce absolutely lived up to my expectations. Thinking about everything that I saw, learned and heard about in San Francisco, it has created a sense of excitement about the SaaS industry that we’re apart of!

PR 50

PR Differentiation Conference Google 50

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

markempa

DECEMBER 2, 2013

'Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales. At MECLABS, we’ve made this a science and have even patented a Conversion Heuristic to analyze the process. A few months ago, we started applying this heuristic to a channel that is more than a century old – the telephone.

Telemarketing 237

Telemarketing B2B Marketing Paid Search Agency Planning 237

Adobe Experience Cloud Blog

DECEMBER 2, 2013

'Author: Phillip Chen Despite being an immature, cynical 23 year old, I can’t help but be touched by one of the latest YouTube crazes: wedding proposal videos. These videos go incredibly viral. Although I don’t expect marketers to start getting on one knee for all prospective customers (that would be weirdly awesome but simultaneously creepy), I do think marketers have something to learn from these videos.

Video Marketing 105

Video Marketing Marketing Proposals Viral Marketing Youtube 105

Vidyard

DECEMBER 2, 2013

You answer every single question the customer has, show him every product in your portfolio… but in the end they go with your competitor. Sound familiar? This is a perfect example of giving away unilateral concessions during the sales process without knowing whether your prospect is engaged. If you cater to every customer request it shows your prospect that: – They don’t have to expend any effort to get answers from you – Your product is not adding value to their business

Sales Cycle 50

Sales Cycle Marketing Prospects CRM Case Studies 50