Customer Experience Matrix

FEBRUARY 21, 2014

'I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines.

DemandBase 160

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 160

Crimson Marketing

FEBRUARY 21, 2014

'The Tagline: “Flowers wilt. Chocolates melt. Roaches are forever.” Nothing says I love you like naming a roach together, #BADMarketing Is this a gift you might look into for next. The post #BADMarketing on Valentine’s Day appeared first on.

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Biznology

FEBRUARY 21, 2014

'(Photo credit: masondan). “Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become quite cynical about all advertising, so it is looking for alternative, more credible ways to learn about products and services.

Trends 132

Trends Ad Building Paid Search Agency Customer Satisfaction 132

Convince & Convert

FEBRUARY 21, 2014

'Susan Beebe, Tyson @susanbeebe. Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors.

Broadcasting 127

Broadcasting Communities Social Media Mobile Marketing 127

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Webinar Metrics

LEADership

FEBRUARY 21, 2014

'Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+.

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Social Media Media Business Linkedin 80

Hubspot

FEBRUARY 21, 2014

'We''ve all had social media slip-ups on company accounts. We forget that we''re logged in and then fire off a quick post about something personal. Sometimes it''s harmless , other times, not so much. But either way, you usually have no idea which employee sent the post. Well, now you''ll have a little less mystery on Facebook. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page.

Facebook 58

Facebook Features Paid Search Agency Companies 58

LeadSquared

FEBRUARY 21, 2014

The webinar on ‘The Habits of Creating Conversion Optimized Landing Pages’ threw light on creating landing pages that convert, using the HABITS framework. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording. You could also take a look at the Webinar FAQ here. The post Webinar Recording: Create Conversion Optimized Landing Pages appeared first on LeadSquared.

Landing Pages 52

Landing Pages Webinar Metrics Optimization Conversion 52

Hubspot

FEBRUARY 21, 2014

'We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?" Well, first and foremost, my answer is always make sure you''re creating content that is valuable and helpful to your audience.

Course 56

Course Features Hubspot Storytelling 56

Vidyard

FEBRUARY 21, 2014

When creating videos, it’s easy to get stuck in a rut and make me-too marketing. Y’know, the typical homepage explainer video, a product demo, and some cheesy corporate culture videos for good measure; but to be a video marketing leader , you need to go above and beyond to stand out and make an impact. Lately a few brands have caught my attention in terms of what they’ve done differently.

Video Marketing 51

Video Marketing PR Network Marketing Landing Pages 51

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Paper

Hubspot

FEBRUARY 21, 2014

'The list of ways we connect with donors and the list of methods we use to raise funds for our missions is growing. With online channels like social media, email marketing, content marketing, and blogs, in addition to all the conventional fundraising tactics, the fundraiser''s toolbox is growing and the tools in the toolbox are becoming more diverse.

Peer-to-peer 55

Peer-to-peer Tools Advertising Benchmark Tactics 55

SnapApp

FEBRUARY 21, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Opt-out 48

Opt-out Opt-in User-Generated Content Newsletter 48

Writing on the Web

FEBRUARY 21, 2014

'I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. In this post, I suggest a couple of writing tips culled from these great presentations. In case you’re not familiar with TED.com, here’s the skinny.

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Tips Video Marketing Design Features 143

Adobe Experience Cloud Blog

FEBRUARY 21, 2014

'Author: DJ Waldow I love people. No, really. I do. I’ve dedicated a large chunk of my nearly 38 years on this planet to meeting people, networking, and generally getting to know other human beings. Building relationships with anyone – influencer, co-worker, colleague, family member, friend, anyone – takes time. It takes meaningful interactions – not just a few tweets or Facebook posts here and there.

Outreach 105

Outreach Marketo Thought Leadership Paid Search Agency 105

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Social Media

Hubspot

FEBRUARY 21, 2014

'Sharing secrets publicly and anonymously with others is nothing new. People have graffitied bathroom stalls. They''ve mailed postcards halfway around the world for PostSecret. They''ve sent unsigned letters to the editors of local publications. It''s been simple -- you have a secret, you share it with the world, and no one can trace it back to you.

Social Networks 55

Social Networks Privacy Policies Privacy Social Media 55