Marketing Insider Group

DECEMBER 11, 2016

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […]. The post The Future of Social Media appeared first on Marketing Insider Group.

Social Media 250

Social Media Media Social Networks Internet Marketing 250

chiefmartech

DECEMBER 11, 2016

Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

Verticals 91

Verticals Work Management Marketing Management Planning 91

i-Scoop

DECEMBER 11, 2016

Everyone agrees that one of the components of the overall Internet of Things picture that needs to be tackled is security. It was clear since long before September’s IoT-based attacks and several other security incidents. The industry knows it, businesses with IoT strategies know it and consumers know it. After the attacks (although there is […].

Marketing & Strategy 41

Marketing & Strategy Gartner Business Customer Surveys 41

B2B Marketing Directions

DECEMBER 11, 2016

U.S. marketers are increasing their spending on marketing technologies, most say they have adopted best-of-breed solutions (as opposed to all-in-one technology suites from a single vendor), and most also say they are doing a pretty good job of extracting value from their marketing technology investments. These are a few of the findings of the State of Marketing Technology 2017 study by Walker Sands Communications (with contributions by Scott Brinker ).

Marketing Automation Services 49

Marketing Automation Services Budget Programs Comparison Paid Search Agency 49

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

i-Scoop

DECEMBER 11, 2016

According to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 percent until 2022 when the market would reach $241 billion. In the latest edition of its Sensor Market Report, Allied Market Research also looks back at the sensor market in 2015 […].

Forecasting 31

Forecasting Marketing Report Research Marketing 31