Fri.Apr 27, 2012

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Savvy Week in Review: April 27

Savvy B2B Marketing

TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. We hope you enjoy them and then go unplug for the weekend - spring is coming into full swing all over the place and you ought to go out and have some fun in it. Happy reading & see you next week! Are You Worthy of Social Media?

Why You Need Social Media, Even if Your Customers Don’t

Sazbean

Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. News & Notes

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Familiarity Breeds Intent. The tools made it easy to find information and expertise by consulting friends. Critical Success Factors.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. What is a Landing Page?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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David Meerman Scott: How to Break Into the News Cycle

It's All About Revenue

by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? According to David Meerman Scott , author of Real-Time Marketing & PR and Newsjacking, it’s because many marketers are not taking advantage of the second paragraph. The press is constantly looking for a unique angle to insert into breaking news coverage. With the right amount of quick thinking and creativity, marketers can create angles that the media will jump on.

7 Clever Email Campaigns That Get Customers Buying Again

Hubspot

If you have a great product, customers will probably want to buy from you again. But that doesn't mean they'll always remember to. People are busy; no matter how much they love you, sometimes it's just hard to keep in touch, you know? Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! Pretty much what it sounds like.

Overcoming Your Fear of Social Media

B2B Ideas @ Work

Being active in social media requires self-confidence. Though many people give you tips about how to get started , I’ve noticed they often don’t focus on the one thing that inhibits a lot of people out there: fear. Social Beings. We are social beings ; we want to be liked by others. Globalization. The thought that someone out there might have more information than you do can be scary.

Infographic of the Week: Social Networking Bill of Rights #infographic

Ad Your Comment Here

I don’t know about you, but we’ve been hearing a lot more about privacy and legal issues when it comes to personal social media accounts and employers. Check out the infographic below for some insight: Via: Online Background Check Resource. Infographics legal privacy social media social media bill of rights

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. 1. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. Who is the audience?

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Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy

Fearless Competitor

At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program.  I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes. This list of ten things is a quick guideline to a good content marketing program and I’m using to gain CEO support with a current client of Find New Customers  - a software firm in Stamford, CT. It’s elegant in its simplicity. Thanks Ardath. also added comments on each step from me, the President of Find New Customers. Gain C-level Buy-in.

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles analytics bounce rate

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Maybe someone from outside of your company sends out a Tweet or writes a blog post about your company that you don’t like or that is less-than-flattering. What do you do? With growing consumer engagement, these types of scenarios are becoming evermore present. Photo courtesy Wikipedia.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

A State-of-the-Art Strategy for Maximizing Your Marketing ROI

Modern B2B Marketing

by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate. Then you can focus your resources on the marketing programs with the greatest return. Here’s what Revenue Performance Management means for the different teams in your organization.

So Here's My Number Mrs. Prospect, Call Me Maybe?

Sales Prospecting Perspectives

On my traffic jam drive home last week, I was shamelessly singing along to the wildly popular song, “ Call Me Maybe? ”, and a light bulb (maybe it was brake light) went off. literally leave prospects my phone number anywhere from 50 – 100 times a day, and how many of those people get back to me; an embarrassingly small percentage. Outside of work, your phone number is regarded as a precious commodity and here I am doling it out left and right with very little success. So I made it my mission to further investigate the art of leaving a voicemail.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

You posted something to your Facebook wall that causes a fan (or two), to respond with a negative comment. Maybe someone from outside of your company sends out a Tweet or writes a blog post about your company that you don’t like or that is less-than-flattering. What do you do? With growing consumer engagement, these types of scenarios are becoming evermore present. Photo courtesy Wikipedia.

Is LinkedIn Really a Social Network?

Vertical Response

If you’re on LinkedIn, you more than likely have your work history on it. You probably get connection requests from it all the time. Heck, you may even send your Twitter feed to it. But does all this type of activity justify calling LinkedIn a social network? First, we have to understand what a social network really is. 150 million users. Why do you think this is? All rights reserved.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Images Might Define Your Online Image Moving Forward

Biznology

It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. I get that I am exaggerating, but with the direction the online space is headed, it is going to become a rather important principle for businesses to grab on to and then run with. Well, if everyone is doing it and you’re not, that may be a bad thing. This Historically, images are a big part of any Internet presence. Then came Google and their rise to power. Some would say Pinterest. It’s very real.

INFOGRAPHIC: Facebook 2012

Client Bridge

Facebook filed the preliminary prospectus for its initial public offering earlier this year. Analysts predict the company will be valued between $75 and $100 billion. The prospectus revealed some of the numbers behind the company. From Infographic Labs, here's an infographic that shows the current state of the largest player in social media, based on some of the data in the prospectus. View Original Article

Friday Wrap-up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Marketing Automation – Lessons Learned This post from Marketo caught me a bit by

Lisa Nirell is Find New Customers Fan of the Month for April 2012

Fearless Competitor

We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. An award-winning business columnist, she has written for San Diego’s Daily Transcript, ComputerWorld, Custom Builder Magazine and Women in Technology. Thanks, Lisa. Follow Lisa on Linkedin at [link].

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

6 Everyday Items for Business Promotion

Business Growth Development

various and colorful (Photo credit: Wikipedia). Most companies produce advertising material in the form of brochures, business cards and posters. However, innovative use of printing services for everyday items such as mugs, t-shirts and caps can provide effective promotion. Printing the company logo on these items will create interest. Caps and T-shirts. Aprons. Beach towels. Caps and t-shirts.

What Are The Differences Between SnapApp's 5 Plan Options? [SnapApp FAQ]

SnapApp

Looking for SnapApp pricing info? Check out our new  Pricing  page! . ~~~~~~~~~~~~~~~~~. This pricing and plan info is now out of date. We oftentimes become frustrated when we don't have many options to choose from; it limits us from finding or having what we truly want. This does not have to hold true in all situations though, for SnapApp has come to the rescue! Whether you'd like to create the most simple or most elaborate SnapApp for the site of your choice, we have the perfect plan made just for you! The same holds true for all plan options in accordance with their respective prices.

CPM 0

6 Everyday Items for Business Promotion

Business Growth Development

various and colorful (Photo credit: Wikipedia). Most companies produce advertising material in the form of brochures, business cards and posters. However, innovative use of printing services for everyday items such as mugs, t-shirts and caps can provide effective promotion. Printing the company logo on these items will create interest. Caps and T-shirts. Aprons. Beach towels. Caps and t-shirts.