It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. get that I am exaggerating, but with the direction the online space is headed, it is going to become a rather important principle for businesses to grab on to and then run with. Well, if everyone is doing it and you’re not, that may be a bad thing. This Historically, images are a big part of any Internet presence. Then came Google and their rise to power. Some would say Pinterest. It’s very real. MORE >>

This past week I had the tremendous pleasure to speak at DemandGen's Content2Conversion Conference —and they were thoughtful enough to livestream it for remote audiences. If you're interested in watching the segment, it's featured below (run time: 45 minutes as it's the full speech). center on "The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives. Through the speech, I review the "real story" on the Mobile Revolution and run through both tactical and strategic content imperatives for B2Bs. though B2C marketers should definitely "listen up!" MORE >>

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent. MORE >>

by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? According to David Meerman Scott , author of Real-Time Marketing & PR and Newsjacking, it’s because many marketers are not taking advantage of the second paragraph. The press is constantly looking for a unique angle to insert into breaking news coverage. With the right amount of quick thinking and creativity, marketers can create angles that the media will jump on. MORE >>

[Posted by Ed Hadley Senior Marketing Manager, Neolane, Inc.] In today’s shifting digital landscape, a number of “myths” have emerged that are causing marketers to scratch their heads. To set the record straight, we’ll play our own game of “Myth Busters,” but we’ll give it a marketing twist, offering insight and statistics to debunk the [.]. Conversational Marketing Ed Hadley Posts MORE >>