chiefmartech

SEPTEMBER 20, 2015

One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that (1) take a significant investment to acquire and (2) don’t seem necessary for most marketers to possess.

Work Management 71

Work Management Marketing Management Allocation Marketing Automation Services 71

Hubspot

SEPTEMBER 20, 2015

This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Did you know that Franz Kafka’s “The Metamorphosis” was actually just an allegory for the changing nature of the European sales model in the early 19th century? While that might just be an urban legend, sales is once again undergoing a universal and fundamental change in order to meet the demands of a more informed and increasingly digital world of prospects.

Forecasting 58

Forecasting Hubspot Demand Marketing Prospects 58

B2B Marketing Directions

SEPTEMBER 20, 2015

This summer, Starfleet Media published The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. The Starfleet report is based on a survey of high- and mid-level marketing and sales professionals that was conducted in the second quarter of this year. The survey produced 324 qualified responses, and respondents represented B2B companies of all sizes, from very large (more than $1 billion in revenues) to very small (less than $1 million).

Research 45

Research B2B Marketing Allocation Content Marketing 45