Marketing Insider Group
JANUARY 27, 2016
Having a balanced business model is the end all be all for every company. A strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group.
The Point
JANUARY 27, 2016
Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing.
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Marketing Insider Group
JANUARY 27, 2016
There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster. Here are 10 of them: […]. The post 10 Time-Saving Content Marketing Tools to Add to Your Arsenal appeared first on Marketing Insider Group.
Cintell
JANUARY 27, 2016
Using Buyer Personas to Accelerate the Sales Process. So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? It’s time to reimagine their potential to help you close more deals, faster. Personas can be INCREDIBLY useful tools to train sales staff, drive more profitable conversations, decrease sales cycles, and improve the relationship between marketing and sales
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Convince & Convert
JANUARY 27, 2016
Image via BigStockPhoto.com. Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JANUARY 27, 2016
Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy.
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx.
Hubspot
JANUARY 27, 2016
"I got lucky.". "I don't belong here.". "I'm a fraud, and it's just a matter of time before everyone finds out.". Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate. you're probably suffering from impostor syndrome.
Biznology
JANUARY 27, 2016
There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing. It seems they could be increasing exponentially from here on out. According to Gartner Inc.’s forecasts, 5.5 million new “things” will get connected every day in 2016, with a total of 6.4 billion connected things in use worldwide during 2016.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SugarCRM
JANUARY 27, 2016
Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. Take a minute to think about your typical day and how you interact with your devices. You likely check your email, browse several social media platforms, send and receive text messages and visit some websites. As you move from one to the other it might not seem like a lot, but when you take a step back and look at the big picture, you likely engage with countless individuals and busine
Hinge Marketing
JANUARY 27, 2016
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your firm’s growth has slowed, referrals aren’t as strong as they once were, or you’re having trouble recruiting top talent, it may be time to consider a brand refresh.
SnapApp
JANUARY 27, 2016
Yesterday we hosted a webinar, How to Use Interactive Content in Campaigns, that covered some really powerful ways to get the most out of your content. As a relative newbie to B2B marketing, this webinar really opened my eyes on how to use interactive assets in a marketing campaign. . There are several steps to creating a strong, engaging campaign, and including interactive content is one step that will make all your efforts more effective.
Hubspot
JANUARY 27, 2016
Where do you see yourself in five years? That question is, as HubSpot recruiter Emily MacIntyre puts it, "so boring.". But love 'em or hate 'em, those tried-and-true interview questions still make their way into even seasoned interviewers' candidate conversations. And even if you've aced the question in past interviews, somehow you seem to black out the embarrassment of fumbling through your answers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
Content Standard
JANUARY 27, 2016
Digital marketers are familiar with the basic building blocks of virality: Online content that’s highly emotional, timely, and sharable can catch fire across the Web. But that’s not the full story. Even a livestream video of a puddle —yes, a puddle—can snag half a million viewers. A video of a so-called “mermaid pillow” (read: it’s a pillow with two-toned sequins) can earn 31 million views.
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
Hubspot
JANUARY 27, 2016
A ny marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. Instead of weeding through mismatched prospects, they can focus on closing deals with solid fits. This efficiency is especially important in the media world where established sources of revenue are waning , and publishers are needing to get creative in how they’re keeping their businesses alive.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
The Freeman Company
JANUARY 27, 2016
FreemanXP TrendLab research is highlighted as an example of experiential event marketing
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
The Freeman Company
JANUARY 27, 2016
Don’t ban them—engage them.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
Convince & Convert
JANUARY 27, 2016
What Makes a Hero? Each week, we invite a new guest to help us break down the story cycle and its origins in Joseph Campbell’s “The Hero’s Journey” so that listeners can use these tools when crafting brand stories, marshalling the troops in their companies, and understanding their customers’ journeys. In furthering that mission, we welcome Matthew Winkler, educator, author, and creator of the TED-Ed Talk, “What makes a hero?
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
Brandfolder
JANUARY 27, 2016
From infographics and social media images, to landing pages and eBooks, compelling graphic design is crucial to a successful marketing strategy. And, as the demand for high-quality images increases, more.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
GreenRope
JANUARY 27, 2016
Why you Need One Integrated CRM and Marketing Automation Platform. All too often, businesses rely on fragmented processes and systems that are ineffective. This inefficiency isn’t a result of your team, it is due to the lack of integrated technology that can help you streamline and automate important aspects of your sales and marketing efforts.
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