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| | IT'S ALL ABOUT REVENUE
JANUARY 25, 2013 3 Types of Content that Can Bring In More Leads
by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. Interactive Content. Collaborative Content.
| | SAVVY B2B MARKETING
JANUARY 25, 2013 Week in Review - January 25th
Many of us are in the deep freeze this week - all the more reason to cosy up to your digital reader of choice and enjoy some of the great blog posts that the B2B blogosphere served up this week. We hope you enjoy them as much as we did. Stay warm and we'll see you next week! What Is a Director of Content Strategy? by @ kevinrcain via @ OpenView_Labs. Is Your Content Strategy Stuck in Neutral?
| | BIZNOLOGY
JANUARY 25, 2013 Will Facebook users give Graph Search time to evolve?
Image via CrunchBase. Facebook has recently announced its new Graph Search product. Aside from needing some very serious counsel on naming a product (Graph Search? Really? Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea.
| | INSIGHTIQ BLOG
JANUARY 25, 2013 Content Creation: How to Write When You Don't Want To
Communicating is a major part of your daily life. You communicate through email, talk to your coworkers, have hour-long conference calls where you answer questions and relay information. And you do all this effortlessly, without thinking about what you’re doing. You don’t know what to write about; you don’t know how to get started; and most importantly, you just don’t want to do it. So there it is.
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- Social Media in 2013: Great, Another Year Of This Crap!
Forgive me for a few paragraphs as I feel the need to get a few things off my chest in regards to Social Media. understand the benefits of using Social Media for business and I understand some of the flaws. What I don’t understand is how marketers and sales professionals are using Social Media as an excuse to be lazy. Since when did we determine that you don’t need hard work to succeed, but that success can come by simply joining Linkedin or Twitter and blasting off a few tweets? Or that all you have to do is flood enough groups with your self-promotional crap to generate new business? MORE >>
HUBSPOT How to Transform Yourself Into an Agile Business Blogger
| FRIDAY, JANUARY 25, 2013
Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging. But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger. Create an Editorial Calendar. MORE >>
MODERN B2B MARKETING Going from Good to Great Marketing: Leading and Managing Change
| FRIDAY, JANUARY 25, 2013
by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. Your People. MORE >>
B2B MARKETING TRACTION SEO is Dead. Long Live SEO!
| FRIDAY, JANUARY 25, 2013
Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? have news for you. It’s over. SEO as we knew it is dead. But, long live SEO, because it’s re-emerged through SMO. Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. MORE >>
- Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute. First, as most of you are aware, I have a post to share with you that I read this week. In December, I had stumbled upon (bad pun intended!) a Social Media Management company called Squirrel Social , based here in the New England area. really enjoyed their content and I have become a consistent reader of their blogs. Jared Lamorte wrote a great piece this week that I wanted to share entitled Are Your Followers "Muting" You? Tuesday, January 22, 2013. MORE >>
- The 5 Most Viral Moments of 2012 SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 25, 2013
- Perspective on the B2B Demand Generation Benchmark Survey Report KOMARKETING ASSOCIATES | FRIDAY, JANUARY 25, 2013
- Four Things Marketing Should Say “No” About in 2013 B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 25, 2013
- Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine HUBSPOT | FRIDAY, JANUARY 25, 2013
- Improve Your B2B Social Media Planning SOCIAL MEDIA B2B | FRIDAY, JANUARY 25, 2013
- 13 Stats Every Healthcare Marketer Should Know in 2013 (and Why) FATHOM | FRIDAY, JANUARY 25, 2013
- INFOGRAPHIC: How to Promote Blog Posts CLIENT BRIDGE | FRIDAY, JANUARY 25, 2013
- Visual Storytelling: The Key Weapon to Content Marketing SAZBEAN | FRIDAY, JANUARY 25, 2013
- Don’t #Fail Me Now – Common Struggles Businesses Face When Using Social Media MARKETING ACTION | FRIDAY, JANUARY 25, 2013
- Sales Tool Spotlight: Kred SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 25, 2013
- Performance Management: Keep Your EAR to the Ground - #MarketingTechMin SYNECORE | FRIDAY, JANUARY 25, 2013
- The Hottest Marketing News of the Week WRITTENT | FRIDAY, JANUARY 25, 2013
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