Fri.Jan 25, 2013

Trending Sources

3 Types of Content that Can Bring In More Leads

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. Interactive Content. Collaborative Content.

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Will Facebook users give Graph Search time to evolve?


Image via CrunchBase. Facebook has recently announced its new Graph Search product. Aside from needing some very serious counsel on naming a product (Graph Search? Really? Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea.

How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging. How to Be a Successful Agile Business Blogger. That Isn't Set in Stone.

Social Media in 2013: Great, Another Year Of This Crap!

Sales Prospecting Perspectives

Forgive me for a few paragraphs as I feel the need to get a few things off my chest in regards to Social Media. understand the benefits of using Social Media for business and I understand some of the flaws. What I don’t understand is how marketers and sales professionals are using Social Media as an excuse to be lazy. Since when did we determine that you don’t need hard work to succeed, but that success can come by simply joining Linkedin or Twitter and blasting off a few tweets? Or that all you have to do is flood enough groups with your self-promotional crap to generate new business?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013

Sales Prospecting Perspectives

We had a shortened work week due to the holiday on Monday, but we were still able to get in a few great posts that I'll recap for you in a minute. First, as most of you are aware, I have a post to share with you that I read this week. In December, I had stumbled upon (bad pun intended!) a Social Media Management company called Squirrel Social , based here in the New England area. really enjoyed their content and I have become a consistent reader of their blogs. Jared Lamorte wrote a great piece this week that I wanted to share entitled Are Your Followers "Muting" You? Tuesday, January 22, 2013.

SEO is Dead. Long Live SEO!

B2B Marketing Traction

Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? have news for you. It’s over. SEO as we knew it is dead. But, long live SEO, because it’s re-emerged through SMO. If you’re not engaging in social media, now is the time.

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Four Things Marketing Should Say “No” About in 2013

B2B Marketing Unplugged

Are you feeling the love yet? Have you been saying “Yes” more often than a room full of sycophants? Good for you. Last week we looked at the strategic power of some early-year Squirrel Love. Now it’s time to remember that someone has to be the grown-up at this party and be prepared to say “No” rather a lot. And names are what the Squirrels collect in their pudgy little cheeks. Period.

13 Stats Every Healthcare Marketer Should Know in 2013 (and Why)


As your healthcare organization determines the best online marketing strategy for 2013, it’s important to consider what statistics have been discovered in the past year. Similar to this list for B2B tech marketers last month, we are continuing the trend … Continue reading → The post 13 Stats Every Healthcare Marketer Should Know in 2013 (and Why) appeared first on Fathom. Content Creation & Strategy Email Marketing Healthcare Industry Social Media Web Design & Development 2013 marketing strategy healthcare healthcare social media statistics

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Viral Video: The Catch-22 of Content Marketing | Volacci


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Don’t #Fail Me Now – Common Struggles Businesses Face When Using Social Media

Marketing Action

Social media has changed the way marketers do business, so hopefully you’ve been keeping up with the competition. Businesses using social media typically share common goals – to increase brand awareness and generate leads. Taking a cue from Twitter, each recommendation is under 140 characters. Don’t fail me now from Act-On Software.

Performance Management: Keep Your EAR to the Ground - #MarketingTechMin


The key to performance managment is keeping your EAR to the ground. This week, Spencer and Chris have a great discussion about how to track your integrated digital marketing performance with engagement, analytics, and refinement. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing Technology Industry. Follow @SyneCoreTech

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates  announced  the launch of research consultancy  Software Advice’s  B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Going from Good to Great Marketing: Leading and Managing Change

Modern B2B Marketing

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. But where do you start? Adopt a buyer-centric mind-set. Automate processes.

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Improve Your B2B Social Media Planning

Social Media B2B

Everything in business starts with planning. B2B social media is no different. Even as companies mature and incorporate (or infiltrate, depending on your point of view) social media into other parts of their business besides marketing, the planning stages are key. Below are some posts that resonated with followers this past week that are all related to planning, whether directly or indirectly.

The 5 Most Viral Moments of 2012

Sales Intelligence View

If you didn’t hear of any of the 5 most viral moments of 2012, you probably live under a rock. These moments were discussed and shared everywhere  online for weeks. None of these moments are viral because of an effective social media or sales strategy; they’re viral because humans and nature conjure incredible things. What about you personally? NASA Curiosity Rover. Hurricane Sandy.

Visual Storytelling: The Key Weapon to Content Marketing


Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online. This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers. As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling. News & Notes

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Sales Tool Spotlight: Kred

Sales Intelligence View

Remember when brands touted 1M+ followers as an outstanding social media accomplishment because they had no better ways to measure success? Kred throws that philosophy out the window with a social influence application that measures engagement, not followers. So why do we suggest sales people get on board with Kred? We recommend sales reps use Kred a couple of ways. Kred makes it easy to do so.

Week in Review - January 25th

Savvy B2B Marketing

Many of us are in the deep freeze this week - all the more reason to cosy up to your digital reader of choice and enjoy some of the great blog posts that the B2B blogosphere served up this week. We hope you enjoy them as much as we did. Stay warm and we'll see you next week! What Is a Director of Content Strategy? by @ kevinrcain via @ OpenView_Labs. Is Your Content Strategy Stuck in Neutral?

The Hottest Marketing News of the Week


Keeping up with your subscription updates may be hard sometimes. Don’t you get tons of notifications and updates? We totally understand that. It is a time-consuming process, and most often we don’t have the luxury or the time to read every article we receive because we have so many other important things to take care [.]. Marketing News

Why Are You Running Facebook Apps & Promotions - for the Business or for the Bandwagon?


It's a simple marketing pattern - if a target audience says "call me", marketers pick up the phone; if it's "shoot me an email", marketers start aiming for the inbox. Naturally, when "Find me on Facebook" became popular, marketers were more than happy to oblige. Today, however, Facebook marketing, as well as other social media, email, and multi-channel marketing programs require a lot more sophistication than a simple presence. To achieve that necessary level of sophistication it takes a careful marriage of business objectives and market interests. If yes, you're in it for the business.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.