Marketing Insider Group

JANUARY 4, 2016

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

Trends 152

Trends Automation Marketing Content Marketing 152

Biznology

JANUARY 4, 2016

Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust yourself off and find alternatives. Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. If you’ve used only free tools, you might be wondering how they can help you with search keyword research.

Keywords 113

Keywords Social Media Research Long Tail Marketing 113

Kaon

JANUARY 4, 2016

4 Benefits Of Using Storytelling In Marketing. As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge.

Storytelling 100

Storytelling Interactive Marketing Tagging Product 100

Convince & Convert

JANUARY 4, 2016

Image via BigStockPhoto.com. Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood.

Enterprise Management 112

Enterprise Management Clickthrough Marketing Management Blast Campaigns 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

JANUARY 4, 2016

A brand is a complex organism. This is part four in a series of articles in which we examine a successful brand's component parts. Any time you buy a product or a service, you probably have a mental picture of what your purchase will do and how it will improve your business or life. Often, these expectations are based on presumptions, which can lead to real disappointment when you put an unfamiliar product or service into action.

Brand Identity 79

Brand Identity Branding Differentiation Marketing Management 79

Adobe Experience Cloud Blog

JANUARY 4, 2016

Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set personal goals already (like seeing the inside of 24 Hour Fitness more than once a week), but you’re looking for a professional goal that will make a tangible impact on your brand and organization, you’ve come to the right place.

Brand Identity 77

Brand Identity Branding Demand Generation Agencies Guidelines 77

SEMrush

JANUARY 4, 2016

Google offers two measurements, E-A-T and YMYL, which are important for marketers looking to create better pages in the new year. Let’s discuss what you need to know about both of them.

Google 87

Google Marketing SEO Content Marketing 87

Hubspot

JANUARY 4, 2016

Although we hear about the health benefits of regular exercise all the time, hectic schedules can make it seem impossible to fit workouts in. The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. But you aren't doing yourself any favors by disregarding your health.

Work Management 55

Work Management Opt-out Marketing Management Studies 55

SugarCRM

JANUARY 4, 2016

Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? Are conversions higher when your form is on the left side or the right side of the page? In the digital world, even the most minute details can make a big difference. And the responsibility of making decisions about those details typically falls to marketers.

Statistics 54

Statistics Open Rate Lead Ranking Click Rate 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Leadspace

JANUARY 4, 2016

You’ve likely heard a lot about the philosophy of account-based marketing (ABM) lately. Perhaps you’re also wondering: how do you actually do ABM? In this post we’ll talk about the fundamentals, then we’ll show you how Leadspace customer BloomReach has succeeded with ABM. According to Wikipedia, ABM is “a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

Account Based Marketing 48

Account Based Marketing ABM Wikipedia Case Study 48

Hubspot

JANUARY 4, 2016

Having an idea is one thing; executing on it is another entirely. Ideas come to us in all shapes and sizes, in all levels of importance, and at all different times of day. Sometimes, we get inspired by something we read online and want to capture it and comment on it. Other times, we come up with an idea out of nowhere and want to jot it down, or say it out loud into our phones before we forget it.

Organization 44

Organization Tools Enterprise Management Pricing 44

The ROI Guy

JANUARY 4, 2016

As we look forward to a great 2016, what lessons can we learn from the past year? Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? Forrester says Yes (at least 1 in 5 at risk)! [link] 2) End Death by PowerPoint and a 1,000 White Paper Cuts [link] 3) TCO is so 1990s.

Forrester 43

Forrester B2B Sales Paper Planning 43

chiefmartech

JANUARY 4, 2016

Welcome to 2016! This is going to be a terrific year for marketing technology — and marketing technologists. As I pseudo-predicted last month , I believe this will be the year that we see significant “mainstreaming” of a wide range of marketing technologies — a lot more companies are going to be leveraging more advanced martech capabilities in their day-to-day operations.

Peer-to-peer 43

Peer-to-peer Marketing Management Conference Vendors 43

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JANUARY 4, 2016

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success.

Paid Search Agency 42

Paid Search Agency Work Management Planning Marketing Management 42

LeanData

JANUARY 4, 2016

Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. “And we truly are big believers in drinking our own champagne,” said Nani Jansen , the senior manager of marketing operations.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

Content Standard

JANUARY 4, 2016

In the effort to thwart users who block ads, publishers are trying an aggressive tactic: refusing to show Web content until users turn off their ad blockers. Forbes is leading the bandwagon by hiding content from some users of ad blocking services, Digiday reports. Ad block-wielding users who try to access Forbes’ content are presented with a polite-but-firm message to disable it: With the stick comes a carrot: Forbes promises users an “ad light” experience when they turn off t

Paid Search Agency 40

Paid Search Agency Ads Content Mobile Advertising 40

LeanData

JANUARY 4, 2016

Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. “And we truly are big believers in drinking our own champagne,” said Nani Jansen , the senior manager of marketing operations.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Terminus

JANUARY 4, 2016

2016 will be the year of account-based marketing (ABM). 2015 was a great year for Terminus. We launched our account-based marketing (ABM) platform in March and ended the year with $1 million in annual recurring revenue. Now that 2016 has arrived, we have set our sights on bigger goals — ones that could only be accomplished with a full-fledged commitment to executing ABM within our organization.

Account Based Marketing 23

Account Based Marketing Ideal Customer Profiles Marketing Report Planning 23

LeanData

JANUARY 4, 2016

Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. “And we truly are big believers in drinking our own champagne,” said Nani Jansen , the senior manager of marketing operations.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

i-Scoop

JANUARY 4, 2016

[…] Content marketing: the complete online guide – I-Scoop […].

Internet Marketing 20

Internet Marketing Marketing Content Marketing Content 20

LeanData

JANUARY 4, 2016

Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey. And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. “And we truly are big believers in drinking our own champagne,” said Nani Jansen , the senior manager of marketing operations.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SnapApp

JANUARY 4, 2016

Have you ever had a salad with just lettuce? You open up a to-go container to find a pile of wilted romaine and a packet of oily dressing. Pretty unappealing, right? . A salad is only as delightful as the ingredients that add flavor, color, and depth to the plate. Even the most beautiful greens still need other vegetables and some protein to jazz them up.

Top of Funnel 48

Top of Funnel Peer-to-peer Paid Search Agency Multi-Channel 48

Hubspot

JANUARY 4, 2016

From changes in consumer behavior to evolving social media algorithms, the marketing world is constantly progressing. To be successful, today's marketers need to have an advanced skill set that covers everything from content creation and social media to web behavior and analytics. What skills do marketers need most to keep up with the industry and do their jobs well?

Guidelines 50

Guidelines Social Media Analytics Marketing 50