KoMarketing Associates

FEBRUARY 19, 2015

'Recently, I spent a week stuck in the Midwest due to travel complications getting back to Boston ( remember summer?? Yeah, I don’t either ). During my extended stay at my mom’s, my daughter ran in circles around the house (cabin fever, M&M’s, and new maracas from grandma make for a powerful combo) while I tried to work in the other room. My mom kept popping in to “check on me,” which invariably meant she wanted a timeframe for when she could release the reins and observe the toddler play f

Ideal Customer Profiles 193

Ideal Customer Profiles Buyer Personas B2B Marketing Planning 193

Customer Experience Matrix

FEBRUARY 19, 2015

'Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9 million to support its stated mission of “capturing and serving up real-time, 360-degree customer insight to all of their [customers’] enterprise applications.

Tagging 180

Tagging Enterprise Management Work Management Marketing Management 180

Crimson Marketing

FEBRUARY 19, 2015

' . It’s not new news that big data is on every marketer’s mind. Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” What’s missing in the current marketer’s mindset towards marketing analytics is that customer data “is suitable for some applications and analyses but unsuitable for others.” Customer data is suitable for some app

Analytics 173

Analytics Aggregators Touchpoints Analysis 173

ANNUITAS

FEBRUARY 19, 2015

'I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present.

B2B Thought Leadership 151

B2B Thought Leadership B2B Thought Leadership Salesforce.com 151

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Webinar Metrics

Biznology

FEBRUARY 19, 2015

'If you suspect your site has been hit by Google’s Penguin algorithm, there are some distinct factors you must consider in order to work towards recovery. As a business owner, you likely don’t have the time available to implement a complicated Penguin recovery plan yourself. However, if you suddenly find that traffic is dipping, your site is not ranking where it used to for important keywords, and your revenue is hurting, you need to take action.

SEO 148

SEO Google Link Building CAN-SPAM 148

Hubspot

FEBRUARY 19, 2015

'A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%? Customer retention is the act of getting more of your customers to stay loyal to your brand or business. A successful customer retention strategy turns one time shoppers into loyal, repeat purchasers that buy more, more often.

eCommerce 59

eCommerce Tools Lead Ranking Customer Satisfaction 59

KEO Marketing

FEBRUARY 19, 2015

'Display advertising can play a critical role in helping marketers achieve several of their top-priority goals. Traditionally, marketers have focused on display advertising’s value as a brand awareness tool. And it can certainly be useful in that regard, by keeping your company and its message prominent in buyers’ minds at a time when they need that information and are ready to take action.

Paid Search Agency 55

Paid Search Agency Display Ads Buying Cycle 55

Hubspot

FEBRUARY 19, 2015

'Higher education institutions are typically an established brand with an abundance of history and traditions. The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach.

Education 54

Education Paid Search Agency Work Management Marketing & Strategy 54

Vidyard

FEBRUARY 19, 2015

If you’re a marketer, all you want to do is find out who actually cares about all the brilliant marketing campaigns and content you’re producing. It’s HARD WORK, and it wouldn’t feel great wasting so many hours and daaaays and mooonths creating awesome landing pages and videos and e-books and webinars if no one is really into it.

Lead Scoring 50

Lead Scoring Lead Ranking Opt-out Marketing Automation Services 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

JotForm

FEBRUARY 19, 2015

Pure CSS buttons and menus do not need graphics anymore but create themselves from the beauty of the written code. Generating this can be difficult in regard to broad browser compatibility. Thankfully, there are tutorials, ready-made code snippets, and numerous examples to choose from. And it gets e.

Design 48

Design Generation Examples 48

Content Standard

FEBRUARY 19, 2015

Google continues to take personalization in its own hands, hoping to foster more personalized results in search through a slight change to Google Analytics. Instead of users manually updating site tags for remarketing, Google Analytics now does it automatically and instantly. This will automatically turn on “Advertiser Features” and enable audience demographics and interest reporting.

Google 40

Google Personalization Marketing Analytics Tools Bandwidth 40

The Freeman Company

FEBRUARY 19, 2015

'Our Research-Backed Cheat Sheet to Maximize Event Impact and Engage Audiences'

Social Media 40

Social Media Practices Social Marketing Best Practices 40

Content Standard

FEBRUARY 19, 2015

Oh sweet summer, where art thou now? While it may seem like a lifetime ago, think back to the summer of 2014. Between the beach days and barbecue nights, a movement was happening. It was one of the largest user-generated content (UGC) marketing campaigns in history, and you probably took part in it: the ALS Ice Bucket Challenge. In addition to becoming a worldwide phenomenon and drawing unprecedented attention to an often overlooked disease, the Ice Bucket Challenge shattered fundraising expecta

Storytelling 40

Storytelling Urgency Marketing Barriers User-Generated Content 40

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Rules

The Freeman Company

FEBRUARY 19, 2015

'MarketingProfs shares our data and insights on social marketing for events'

Social Networks 40

Social Networks Best Practices Social Marketing Marketing 40

Convince & Convert

FEBRUARY 19, 2015

'Now that just about everybody and their brother has finally caught on to the content marketing trend, it’s about time you began doing something that sets your content apart from the others. Your consumers already love interacting with your content; in fact, 61% of consumers prefer companies with custom online content. Now is as good a time as ever to rethink your content marketing strategy, give your consumers more of what they love, turn some things upside down, and completely makeover your c

Marketing Strategy 163

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 163

The Freeman Company

FEBRUARY 19, 2015

'MeetingsNet shares insights from our Viral Impact of Events Research'

Viral Marketing 40

Viral Marketing Content Research 40

Adobe Experience Cloud Blog

FEBRUARY 19, 2015

'Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement.

Top of Funnel 105

Top of Funnel B2B Thought Leadership Paid Search Agency Digital Marketing Funnels 105

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Hubspot

FEBRUARY 19, 2015

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Advertising is the business of creativity. And an agency’s existence depends on its ability to produce and cultivate creative ideas. So what happens when your creative flow is cutoff? What do you do when inspiration has evaporated? Maya Angelou said , “Creativity or talent, like electricity, is something I don’t understand but something I’m able to harness and use.

Creativity 60

Creativity Advertising Agencies Terms and Conditions Ad Agencies 60

Convince & Convert

FEBRUARY 19, 2015

'While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test this medium in your visual content mix.

Branding 161

Branding Brand Identity Case Studies Case Study 161

EMagine B2B Blog

FEBRUARY 19, 2015

'As any Digital Marketer can attest to, the struggle to focus on quality over quantity is real. With the large quantity of content being pushed out everyday, it’s hard not to follow the crowd and pump out the same amount the content everyone else is doing. The problem is that by doing this, the quality of each pieces lowers. Which means the engagement you hoped to receive will lower as well, since no one will want to share an already talked about post, even if it is coming from “your side of the

Marketing & Strategy 83

Marketing & Strategy Stats Advertising Mediums Social Media 83

Hinge Marketing

FEBRUARY 19, 2015

'When most firms begin creating a new B2B content marketing strategy , they focus on written content. The details of their strategy revolve around what topics their target audience is searching for, the SEO keywords that will help folks find their website, and promotional efforts to drive inbound traffic. While these are all essential components of an effective content strategy, they neglect to include another important aspect of any online marketing effort: visual content.

Marketing & Strategy 82

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 82

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Branding

Brandfolder

FEBRUARY 19, 2015

Can you combine beer pong, bowling and fine dining inside a single venue? [Wonder Stuff Studio]([link] asked to do just that. The creative agency helped actualize the concept of Lane7, a one-of-a-kind bowling alley that balances the.

Ad Agencies 40

Ad Agencies Creativity 40

Hubspot

FEBRUARY 19, 2015

'A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content. But titles shouldn’t be created based on what feels right or what sounds cool -- it''s much more effective to let data guide your title creation decisions. That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines.

CTR 54

CTR Stats Hubspot Tips 54

Hubspot

FEBRUARY 19, 2015

'The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. We’ve become enamored with the idea that showing, rather than telling, provides a better brand experience. But the backbone of successfully using these newfangled channels starts with a brand vision well-articulated through strong copy.

Paid Search Agency 60

Paid Search Agency Copywriting Companies Advertising Agencies 60