ViewPoint

JULY 16, 2013

'Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time?

Lead Generation 220

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 220

Biznology

JULY 16, 2013

'Spend this week digging through memories predating the moment you joined the online conversation and start posting them. You can post them as the date they happened in real life, as many platforms such as Facebook and most blogs allow you to define the date of the experience, or you can wrap them as a memory and editorialize who, what, when, where, why, and how in the form of being nostalgic or simply just expressing more accurately all the experience and experience you’ve had before peop

Social Media 172

Social Media Media Internet Marketing Google 172

Marketing Insider Group

JULY 16, 2013

'Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same. I look to figure out what articles drove the highest level of reach to the business and marketing audience. I also look to see what types of content is driving engagement with my new and loyal readers.

B2B Marketing 161

B2B Marketing B2B Lead Scoring Lead Ranking 161

ANNUITAS

JULY 16, 2013

'Social selling really isn’t all that new, the most successful salespeople have been using social selling techniques and utilizing social media to connect with their Buyers for years.

Demand Generation 144

Demand Generation Demand Social Media B2B Marketing 144

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B2B Memes

JULY 16, 2013

'Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them. Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content market

Demand 119

Demand Peer-to-peer Social Networks Advertisements 119

Adobe Experience Cloud Blog

JULY 16, 2013

'Author: Shonal Narayan A few days ago I was stuck in traffic near our San Mateo office (highway 101 for the locals) and the carpool sign caught my eye for some reason. My mind tends to wonder when I am stuck in dense traffic, so I started to diagnose the intent of the sign. The purpose of the carpool lane is to incent vehicles with multiple passengers, in the hopes of reducing traffic congestion and air pollution.

Campaigns 105

Campaigns Eye-Tracking Thought Leadership Marketo 105

Paul Gillin

JULY 16, 2013

'You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. Where do you begin? Marketing professionals face this problem all the time. They have to take a voluminous amount of data and analysis on a topic about which they may know very little and make it not only accessible but sexy.

Research 78

Research Case Studies Validation Opt-in 78

LEADership

JULY 16, 2013

'Admit it or not, every CMO wants to be the Man of Steel a.k.a. Superman within their organization. Man and woman alike—you want to be that superhero who goes about daily life like a normal human being but is capable of superhuman feats—including fighting off fellow Kryptonian and supervillain General Zod. By the way, I watched Man of Steel. I don’t know what the box office charts or the critics are saying but I found it thoroughly gripping and entertaining…until the final hour where the excessi

Social Media 56

Social Media B2B Thought Leadership Media B2B 56

Hubspot

JULY 16, 2013

'There are many complex decisions to be made when planning your company''s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets. Over the years, however, we have seen and heard some stories emerge on various websites and blogs about some brands'' lack of research in the areas of culture and language.

Wikipedia 52

Wikipedia Planning Paid Search Agency PR 52

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EMagine B2B Blog

JULY 16, 2013

'Digital Marketing Strategist Lee Rush Schwartz loves her job- she gets to work with clients on daily basis to create custom, digital marketing plans which include Social Media and SEO, pay-per-click campaigns, and general Internet marketing practices. All with a mission to maximize her clients’ results. Lee loves being able to relate to her clients’ wants and needs, frustrations and victories – because she was initially a client at eMagine herself!

Social Media 48

Social Media Planning Internet Marketing SEO 48

Leading Results Rambings

JULY 16, 2013

'A few weeks ago we did a post on CRM Systems are not a Magic Bullet for Business Development and discussed some ways to leverage your CRM (Contact Relationship Management) database. What we didn’t discuss was a few specific pieces of data that should be tracked. Let’s discuss what fields are pertinent for Marketing 101. At the very minimum you should have the following fields: Account Type – required – is used to determine what type of account it is (customer, prospect, referral partner, past c

CRM 45

CRM Advertising Agencies Ad Building Marketing Management 45

Brandfolder

JULY 16, 2013

As your brand evolves, renovation of brand assets is a given. The logo gets a makeover. [The font gets thicker.]([link] What usually doesn’t accompany brand asset change is a consistent.

Branding 40

Branding Brand Identity 40

EMagine B2B Blog

JULY 16, 2013

'Digital Marketing Strategist Lee Rush Schwartz loves her job- she gets to work with clients on daily basis to create custom, digital marketing plans which include Social Media and SEO, pay-per-click campaigns, and general Internet marketing practices. All with a mission to maximize her clients’ results. Lee loves being able to relate to her clients’ wants and needs, frustrations and victories – because she was initially a client at eMagine herself!

Social Media 40

Social Media Planning Internet Marketing SEO 40

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Hubspot

JULY 16, 2013

'Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin , a former Wall Street Journal reporter. Details are sketchy, but the deal seems to be that Apple would collect premium fees from ad-skippers and then use that money to “compensate television networks for the lost revenue,” Lessin reports.

Paid Search Agency 56

Paid Search Agency Ads Advertising Agencies Cross-Selling 56