Mon.Feb 20, 2017

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Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

Marketing Insider Group

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing?

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Competitors want you out, influencers want you in

Onalytica B2B

“We don’t have any competitors.”. I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. The space you occupy is not empty. But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in.

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B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

Marketing Insider Group

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […].

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Knowledge management in the age of social media

Biznology

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. People are using it to post and share a variety of content.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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You Need to Define an Effective Criteria for Lead Scoring

Marketing Insider Group

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring, but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more. The post You Need to Define an Effective Criteria for Lead Scoring appeared first on PureB2B.

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Today, I let Wonder Win

Ambal's Amusings

Parenting is filled with several precarious moments. like thee one I have today morning. Remember your long forgotten wonder? The wonder you felt when you put that sea shell or conch close to your ears and you heard the sound of the ocean waves? The wonder you felt when you brought the sea shell or … Continue reading Today, I let Wonder Win.

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How to Do an Instagram Audit in 60 Minutes or Less

Sprout Social

Does your Instagram account need a boost? Have you gone months or even years without ever analyzing what’s working and what’s not? You’re not alone. An Instagram audit might not sound like the most fun and exciting thing in the world, but it can help you out tremendously and uncover some interesting bits of information. The problem most brands run into is figuring out where to start.

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15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

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It’s time to stop giving people Net Promoter Score® targets

Genroe

Sudoko has it’s roots in 19th century French newspapers (yes really) and only became mainstream from 2004 when it started appearing, seemingly, everywhere. Actually, I’m not a fan of this puzzle and, after trying them a couple of times, I gave it away. However, plenty of people have invested a lot of time solving some […]. The post It’s time to stop giving people Net Promoter Score® targets appeared first on Genroe.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Become a Household Name

Hubspot

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself.

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[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

US Data Corporation

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships. Summary. A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry. About the Client. The client is an automotive marketing agency that represents over 400 auto dealerships across the U.S.

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MPI: MACE 2017

The Freeman Company

Join FreemanXP and MPI Potomac chapter to learn about the power of virtual reality

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What’s The Future of Account Based Marketing – Q&A with Lattice Engines

Engagio

Wouldn’t it be nice if you had a tool that would tell you which customers and prospects you should be targeting with which offers? Wouldn’t it be nice if you had a McKinsey consultant at your disposal to answer this questions for you? Today’s your lucky day! We teamed up with Lattice Engines for a webinar on Account Based Everything (ABE). But we wanted more, so we sat down with Lattice CEO (and ex-McKinsey consultant) Shashi Upadhyay to dive deeper on the topic.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Virtual Reality’s Real Operational Opportunity

The Freeman Company

Why the right team makes all the difference in a successful VR implementation

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The Bird's Eye View of Video: New Stats from Twitter [Infographic]

Hubspot

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? Adweek analyzed Twitter's Online Video Playbook and distilled meaningful statistics and suggestions for brand and content marketers to leverage the power of video ads.

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Event Wrap-Up: Talking Experience Design with Peter McGrath

The Freeman Company

Key takeaways from Peter McGrath’s creative session in London

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5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]

Kapost

Remember “back in the day” when a solid content marketing strategy involved little more than a solid blog post, a Twitter account, and some SEO keyword research? Ahh, the good ol’ days. For the early adopters of content marketing, our current days can feel pretty bleak. Somewhere among the eruption of teams, tools, and channels across the marketing landscape, content marketing became a lot more complicated.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.