markempa

JANUARY 20, 2014

'Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. No matter where you stack up here, one thing is certain – creating email copy that engages your customers is vital to aiding your efforts to produce ROI.

Email Marketing 251

Email Marketing CTR Copywriting Case Study 251

Biznology

JANUARY 20, 2014

'(Photo credit: whoaitsaimz). 2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you, Oxford Dictionaries.). To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”.

Personalization 139

Personalization Brand Identity Branding First-Mover Advantage 139

Vision Edge Marketing

JANUARY 20, 2014

'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies? Marketing technology has been evolving at a rapid pace, and with so many choices, it’s easy to be overwhelmed. These technologies are often referred to by three letter acronyms such as DAM/MAM (digital asset or marketing asset management), MOM (marketing operations management), MAP (marketing automation platforms), and MRM (marketing resource management).

Resource Management 125

Resource Management Digital Asset Management Marketing Automation Services CMO 125

Writing on the Web

JANUARY 20, 2014

'Sometimes my work involves traveling to far-off airports, and that’s never pleasant. Quite frankly, I don’t like leaving the comfort of my home here in paradise ( Ajijic, Mexico ). However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients! This weekend, I’m joining Joan Stewart , the Publicity Hound and four other book experts on a Publishing at Sea cruise in the Caribbean.

Amazon 116

Amazon PR Social Media Search Marketing 116

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Hubspot

JANUARY 20, 2014

'"Do you want to break the internet?". That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. The answer is of course (or at least presumably), "yes." The problem is that the formula for acquiring that kind of exposure remains largely secretive.

Internet Marketing 54

Internet Marketing Campaigns Sample Differentiation 54

Hubspot

JANUARY 20, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Ginny Soskey , Staff Writer at HubSpot.

Tips 49

Tips Hubspot Inbound Marketing Features 49

Digital B2B Marketing

JANUARY 20, 2014

'For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content.

Reachforce 148

Reachforce B2B Marketing DemandBase Planning 148

Hubspot

JANUARY 20, 2014

'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. When you hear the term "search engine," I''ll bet the first company you think of is Google. It makes sense if you do. With nearly 6 billion searches every single day and over 2 trillion searches in 2013 alone, Google is pretty much a powerhouse.

SEO 57

SEO Marketing & Strategy Domain Keywords 57

Hinge Marketing

JANUARY 20, 2014

'One of the things that I love about conferences is that they give you an opportunity to step away from the hectic pace of day-to-day demands and get a perspective on what is happening in CPA marketing. The Winning is Everything conference that was recently held in Las Vegas did not disappoint in that regard. If you are not familiar with the conference, it is put on by a group of influential accounting industry consultants that have formed The Advisory Board for senior partners.

CPA 72

CPA Cost per Acquisition Trends Marketing Management 72

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Social Media

Hubspot

JANUARY 20, 2014

'Do you have a lead gen goal? Probably. I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game. Over the years, however, I''ve developed an approach to tackling these goals that''s rooted more in logic than luck.

Lead Gen 52

Lead Gen Leads Lead Marketing Qualified Leads 52

Hubspot

JANUARY 20, 2014

'Have you ever tried to make a cake without following a recipe? If you''ve been baking for a while, you''ll probably be fine. If you haven''t. it may be another story. It could turn out like sludge or like a rock. It could be the best thing you''ve ever made or completely inedible. Or maybe you''ll just suck it up and eat your cake, just because you took the time to put it together.

Guidelines 58

Guidelines Blogger Trust Marketing Resources 58