Wed.May 20, 2015

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Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”

Crimson Marketing

While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.

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Is SEO Dead? Long Live Social Search!

Marketing Insider Group

Let’s start with the basics of SEO. A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent. It’s designed by the masses, and therefore it’s often wrong.

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Lessons from marketing leaders who took big risks

Biznology

Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – [link]. Last year, I was humbled when attending the first ever inauguration of leaders to the Marketing Hall of Fame. They put in perspective a lifelong commitment to our profession. Reflecting on the first ever event of the Marketing Hall of Fame, leaders shared inspiring stories of taking risks and pushing boundaries that included: Beth Comstock of GE shared how it can be lone

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Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Adobe Experience Cloud Blog

Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin dispenser on a square blue table. An old jukebox featuring classic Italian crooners leans against the wood-paneled wall next to a pair of pinball machines. The pink speckles on the floor match the pink sugar packets, each of which is labeled in elegant cursive with the name: Bar Luce.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google’s New Search Analytics Report: What You Need To Know

EMagine B2B Blog

This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Yet another update from the almighty Google this month was the removal of the old “Queries” report from Webmaster Tools and the introduction of the new “Search Analytics” report.

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High Performance B2B Lead Generation Engine —A 10-Point Checklist

LEADership

An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. That was before car manufacturers elevated our vehicles from being a ‘mode of transportation’ to a ‘medium of entertainment’. There is no other way to describe my favourite set of wheels, the Tesla Model S. It’s not just my vehicle, or an amusing toy, or even a status symbol; it is, above all else, a source of immensely gratifying entertainment.

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KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign

KEO Marketing

Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of “Web Presence for a website under $100K” in the 2015 Business Marketing Association (BMA) B2 Awards.

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Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

Hubspot

What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

Once upon a time information was scarce, and communication sacred. Kids went to the library to research their projects, and people waited for letters to arrive. Time warp, snap, cut to today, and we are in the age of information deluge, and perpetual distraction. One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight

Hubspot

As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right? When we do experience the minimum requirements, consumers are happy enough. We’re willing to leave great reviews based on minimal interaction. With so many meh experiences getting good attention, why would any ecommerce retailer want to go above and beyond?

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From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015

Vidyard

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit.

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Read About JotForm in Entrepreneur Magazine

JotForm

We’d like to thank our wonderful users for submitting fantastic testimonials for a piece in Entrepreneur Magazine. You can now read about JotForm in the printed June issue, and online! The article, “Forms that function”, discusses how a JotForm user found a great solution for doing away with time.

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Your brand isn’t unique - but is it distinct?

Brandfolder

We all want to think our brand is unlike any other, but that is probably not the case. A lot of marketers talk about what makes their brand unique, but.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Why Seed Investors Love Inbound Marketing

Blend Marketing

If you are contemplating looking for, have started seeking or have just received seed round funding, congratulations, this is an exciting time for you and your business. When giving funding, investors are looking for certain conditions to be met. Among them and perhaps most important is growth potential - investors like fast, high growth best of all.

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Learning to Love Native Advertising: The State of the Media Industry in 2015

Content Standard

Like most writers, I began crafting stories at an early age, first through lies told aloud to my parents, then in notebooks stuffed in desk drawers at home and at school. My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. Every writing professor I had told me journalism was dying and to get out while I still could—and I listened.

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Doug Kessler on hiring writers, SEO and the return of interruption marketing

i-Scoop

Refreshing: that’s the first word that pops up when you read anything by self-proclaimed content marketing junkie Doug Kessler. His colourful approach and genuine excitement for content marketing shines through in interviews like the one we did earlier. And we thought that just screamed for a follow-up interview. Read on to know where Doug stands […].

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Takeaways and Best Practices from EMS 2015

The Freeman Company

Insights on brand experiences from one of the industry’s biggest gatherings

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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11 Fascinating Books on Harvard Business School's Required Reading List

Hubspot

There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? With so many business books out there to choose from, sifting through all those online descriptions and reviews could take up an entire summer in and of itself. We figured you'd rather spend that time actually, you know, reading.

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New Keds-Oasis Brand Collaboration Uses Video Marketing and Dance to Introduce Shoe Line

Content Standard

A new video marketing collaboration between Oasis and Keds shows what can happen when two brands decide to tango. By using a mix of video and images, Oasis and Keds are targeting young shoppers through a brand collaboration that emphasizes activity, energy, and vibrant fashion—all courtesy of the new shoe line. Keds has launched four new shoes and is promoting them through the #perfectlypaired campaign, which matches each pair of shoes with a complementary style of dance, such as solo jazz and L

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Boost Lead Scoring With Interactive Content [Infographic]

SnapApp

Lead scoring is a crucial part of a modern marketing program. Lead scoring helps us determine when leads are ready to be passed on to sales – but setting up an effective program can be difficult. Indeed, 32% of marketers say their lead scoring programs are ineffective (Salesforce 2015 State of Marketing Survey ). Scoring and nurturing leads can be a challenge without engaging content.