Mon.Feb 01, 2016

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Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Although the need to engage with social media in business is undeniable, it’s easy to miss the bigger picture in all this: your business goals.

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Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

Marketing Insider Group

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month. 96% of the 380 marketing executives surveyed agree […].

CMO 121
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Why is economic news always interpreted as bad news?

Biznology

I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal “sky is falling” stuff that I am accustomed to seeing. But it still brings to mind a question for me: “Why is US economic news always bad?” Now, perhaps this is a worldwide phenomenon, but I live in the US, so I will restrict my commentary to what I know.

Planning 114
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The Disneyland Effect: How To Plan A Successful Conference

Marketing Insider Group

For the last eight weeks, I’ve been traveling the world, hosting my Growth Chat dinners and speaking at conferences and other business events. It’s been a great experience all around, but one conference stood out in particular – the RD Summit in Brazil hosted by Resultados Digitais, where I was honored to be the keynote speaker. […].

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace. Just out of high school, these incoming trendsetters don’t know a world without smartphones, they have no clue what a two-hour wait time feel like, and Miley Cyrus probably makes more sense to them than she ever will to the rest of us. However, the standout feature of Gen Z is that they get the majority of their content online.

More Trending

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11 Practical Tips for Finishing Your To-Do List Faster

Hubspot

"Work smarter, not harder.". Chances are, you've heard this phrase before -- and probably more than once. The philosophy behind working "smart" is to maximize your productivity when you are working so that you can get more stuff done in shorter periods of time. By working smarter, you'll find yourself with more time in the day to sleep, exercise, be creative, and recharge.

Tips 54
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Lessons From The Bachelor: Would Your Marketing Get the First Impression Rose?

SnapApp

Ben Higgins. Does this name cause you to roll your eyes, smile with glee, or are you like me and go “who”? Ben Higgins is THE Bachelor on ABC’s series The Bachelor , now in its 20th season. I’ve followed the Bachelor and Bachelorette here and there, but there’s something to be said on the obsessiveness people develop in root for their favorite contestants.

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Best of 2015: 100 Great Free Icon Packs

JotForm

Icons, although the tiniest constituents of the interface, can make the whole difference. They improve projects in terms of intuitive and handy exploration, enrich the user experience, give zest to aesthetics, finish off the theme and create a specific visual language. Much like UI kits that are qui.

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Lessons From The Bachelor: Would Your Marketing Get the First Impression Rose?

SnapApp

Ben Higgins. Does this name cause you to roll your eyes, smile with glee, or are you like me and go “who”? Ben Higgins is THE Bachelor on ABC’s series The Bachelor , now in its 20th season. . I’ve followed the Bachelor and Bachelorette here and there, but there’s something to be said on the obsessiveness people develop in root for their favorite contestants.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content

Content Standard

Customer data—what would marketers be without it? We’d all be sea sponges. If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. They carry information back to the brain to help us make informed decisions.

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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Power Asset Collaboration with Simple Workflow from Brandfolder

Brandfolder

By keeping all aspects of creative asset production in the same location, Simple Workflow streamlines the process from start to finish. For example, picture a freelance photographer uploading a collection.

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content

Content Standard

Customer data—what would marketers be without it? We’d all be sea sponges. If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. They carry information back to the brain to help us make informed decisions.

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

It's an exciting time to be a content marketer. But it's also a challenging time. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling. Combining the visual appeal of images with the trust engendered by raw data, data storytelling is a force to be reckoned with.

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What You Should Eat Before a Job Interview & Why It Matters [Infographic]

Hubspot

You meticulously tweaked your resume until it was 100% perfect. You spent hours writing (and rewriting) a compelling cover letter. You researched and prepped for that phone screen -- and knocked it out of the park. Now, you're getting ready for an in-person job interview. How do you prepare? Turns out, what you do on the day of the interview will contribute a lot to how well you do in the interview itself.

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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GoPro’s Partners with Periscope to Allow Realtime Brodcasting of Action Sports

Convince & Convert

Politics: #DemTownHall & Trump. It has been another big week in politics—on both ends of the red-and-blue spectrum. The Democrats kicked things off with a town hall meeting, last Monday night in Iowa. Throughout the forum, Bernie Sanders earned more online mentions than both of his competitors. Below is a look at total mentions during the event, which was broadcast on CNN: At the same time, both candidates drove so much of their own coverage during the town hall, as these lists of their top

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
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5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40
article thumbnail

5 ways PR pros can use CRM

GreenRope

5 ways PR pros can use CRM. CRM or customer relationship management, isn’t just for sales professionals. Anyone who says that CRM is strictly a sales tool hasn't done their due diligence. CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? Especially in PR, success is earned from the relationships you keep.

PR 40