Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
There’s no shortage of how-to articles and blog posts on leveraging the power of social media. And with this endless sea of social media-touting commentary, it’s natural to think you’ve got to jump headfirst into the social sphere to keep your brand from getting left in the dust. Although the need to engage with social media in business is undeniable, it’s easy to miss the bigger picture in all this: your business goals.
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