Avitage

NOVEMBER 19, 2016

Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. A significant cause is sellers haven’t realigned messages, sales conversations, and sales process to the way buyers buy.

B2B Sales 181

B2B Sales First-Mover Advantage B2B Sales Cycle 181

Marketing Insider Group

NOVEMBER 19, 2016

Note: I’m making the ENTIRE conversation I had with Jonathan available to newsletter subscribers 1 week from now. Subscribe at unthinkable.fm before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he’s “made it.” But his latest book, How to Live a […]. The post The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book appeared first on Marketing Insider Group.

Newsletter 159

Newsletter Conversion Marketing Content Marketing 159

Content Standard

NOVEMBER 19, 2016

Facebook will be a teenager in 2017; the big 1-3. This thirteenth birthday, however, won’t be characterized by awkward voice changes, slow dances at arm’s length, or smiles decorated by lime-green braces. That’s because in social media years, 13 is more like 130. In that time, you’ve become adept at Facebook marketing. You’re a genius when it comes to crafting beautiful, catchy posts and pairing them with images and videos that perfectly capture your brand’s e

Paid Content 76

Paid Content Facebook Work Management Marketing Management 76