Savanta
OCTOBER 3, 2016
Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to any such irrational influences. And anyway, it’s all just fluffy marketing crap and a brand is really just a logo isn’t it? . B2B marketers disagree. In fact, our surveys have found that 77% of B2B marketing leaders believe that branding is critical to growth.
Marketing Insider Group
OCTOBER 3, 2016
From the time we’re children, the importance of measuring relevantly and correctly is ingrained in us: exams are graded based on question weights and answer accuracy; sports team selections are made based on athletic ability and schematic fit; orchestra seats are decided by skill and technical proficiency. The list goes on and on, but you […].
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Biznology
OCTOBER 3, 2016
Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. On the interwebs this generally means clicking something or sharing something. Apple ‘s release of iOS 10 means that clickable interactive videos will work on hundreds of millions of devices where they don’t work now.
Marketing Insider Group
OCTOBER 3, 2016
A few weeks ago, I had a pretty amazing moment: I got to meet Mark Hamill, aka Luke Skywalker. The story goes like this. I wrote an article titled WTF Does Mark Hamill Know About Content Marketing. I had done this before for Kevin Spacey and John Cleese to help my good friends at Content Marketing Institute […]. The post The Best Reason To Attend This Year’s MarketingProfs B2B Forum appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Savanta
OCTOBER 3, 2016
Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to any such irrational influences. And anyway, it’s all just fluffy marketing crap and a brand is really just a logo isn’t it? B2B marketers disagree. In fact, our surveys have found that 77% of B2B marketing leaders believe that branding is critical to growth.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
OCTOBER 3, 2016
One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? Even the most experienced marketers struggle to come up with social media ideas at some point. But don’t worry, we have you covered. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.
Hubspot
OCTOBER 3, 2016
How the heck can you use an image for search optimization? It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy?
LeanData
OCTOBER 3, 2016
SAN FRANCISCO — On the eve of the Dreamforce mega-conference, this might be a good time to re-post the most recent version of the Marketing Technology Landscape. In the likelihood that you don’t have a magnifying glass handy, there are an remarkable 3,874 companies in the supergraphic compiled by Scott Brinker. And it probably will seem like all of them have set up shop at the annual Salesforce event.
Leadspace
OCTOBER 3, 2016
If you’re arriving in San Francisco this week for Dreamforce, welcome! Here are some tips to help you get to the city, and what to do when you get here. Getting to San Francisco from SFO, OAK and SJC airports. Cabs are never easy to find in San Francisco (there’s a reason Uber and Lyft started here), but they do tend to mob SFO airport when Dreamforce flights are arriving.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
i-Scoop
OCTOBER 3, 2016
An increasing number of organizations is pivoting away from IoT proof of concepts and entering the next stage Depending on the industry, many organizations initially started with pilot projects regarding the Internet of Things. Whereas manufacturers, utility companies and oil and gas firms, to name a few first movers, often already have gone beyond these […].
Genroe
OCTOBER 3, 2016
Do you ever wonder what separates the organisations that really excel at customer feedback from the ones that fail dismally? What actually separates Zappos, Amazon, Southwest Airlines and Apple, organisations with outstanding customer loyalty, from the companies you’ve never heard of, because they are entirely forgettable? Do they have doctorate level statisticians analysing their data?
i-Scoop
OCTOBER 3, 2016
An increasing number of organizations is pivoting away from IoT proof of concepts and entering the next stage Depending on the industry, many organizations initially started with pilot projects regarding the Internet of Things. Whereas manufacturers, utility companies and oil and gas firms, to name a few first movers, often already have gone beyond these […].
Brandfolder
OCTOBER 3, 2016
Last week we traveled to the “Windy City” for Brand Academy Chicago, our fourth Brand Academy event. (Previous stops have included [Denver]([link] [San Francisco]([link] and [New York]([link] Because these events.
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LeanData
OCTOBER 3, 2016
SAN FRANCISCO — On the eve of the Dreamforce mega-conference, this might be a good time to re-post the most recent version of the Marketing Technology Landscape. In the likelihood that you don’t have a magnifying glass handy, there are an remarkable 3,874 companies in the supergraphic compiled by Scott Brinker. And it probably will seem like all of them have set up shop at the annual Salesforce event.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. While this is a perfect recipe for success in business school, it can lead to disaster in the real world where individual success depends on the success of the entire marketing team.
LeanData
OCTOBER 3, 2016
SAN FRANCISCO — On the eve of the Dreamforce mega-conference, this might be a good time to re-post the most recent version of the Marketing Technology Landscape. In the likelihood that you don’t have a magnifying glass handy, there are an remarkable 3,874 companies in the supergraphic compiled by Scott Brinker. And it probably will seem like all of them have set up shop at the annual Salesforce event.
Ambal's Amusings
OCTOBER 3, 2016
In Tamil: paartha idathilellaam-unnai poalavae paavai theriyudhadi (rough English translation) Everywhere I look-your semblance emerges in everything My respect for single parents has been renewed this week. It is 2nd week of back-to-school. Utter craziness. Primarily because Kumar was out of town and I was on lone-warrior duty. I can write more. But, don’t have … Continue reading On Waiting.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
OCTOBER 3, 2016
SAN FRANCISCO — On the eve of the Dreamforce mega-conference, this might be a good time to re-post the most recent version of the Marketing Technology Landscape. In the likelihood that you don’t have a magnifying glass handy, there are an remarkable 3,874 companies in the supergraphic compiled by Scott Brinker. And it probably will seem like all of them have set up shop at the annual Salesforce event.
Content Standard
OCTOBER 3, 2016
It’s officially fall—which means the Pumpkin Spice Latte epidemic is in full swing. Already, PSL fever has generated big social media wins for Starbucks. But beyond the caffeine, what exactly makes us so addicted to the PSL year after year? Consumer psychology helps explain why the pumpkin-pie-flavored beverage has become Starbucks’ most popular seasonal beverage of all time.
Hubspot
OCTOBER 3, 2016
"I want the design to be deeply serious but somehow playful, modern while also vintage, colorful without having a lot of colors. ". If you're a designer, you've probably received this kind of feedback before. A single piece of work is often expected to be much more than the sum of its parts. Clients expect their entire backstories and varied influences to come through clearly in a finished design, and it can be challenging to distill so much into a single, visually pleasing product.
SnapApp
OCTOBER 3, 2016
One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know – like your favorite superhero is The Tick. Or put on an outrageous or hilarious outfit that gets you all kinds of attention.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brandnew
OCTOBER 3, 2016
There was a time where blogs were nothing more than a place for people to share personal updates about their lives. Things have changed a little since then. Many of the web’s most influential and profitable websites began as humble blogs with single contributors. From entertaining to educational, hilarious to helpful, a handful of bloggers have transformed their blogs into globally known pages, netting hundreds of thousands of dollars a month in the process.
chiefmartech
OCTOBER 3, 2016
As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. “We use 2-3 marketing technologies,” they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape.
Brandnew
OCTOBER 3, 2016
Influencer marketing is here to stay. What was just an emerging trend in 2013 is now estimated to become a $5 – $10 billion industry in the next 5 years. As brands look for more effective ways to access their audiences, the number of influencer campaigns have increased significantly. And at the same time, so too has the demand for more effective tools to manage them.
Contently
OCTOBER 3, 2016
Last Monday, I shut off the presidential debate after 28 minutes. I was looking for an excuse to go for a jog that night, and after hearing Donald Trump say a word that sounded like “bigly”—more on that later—I put on my Nikes. I figured I’d have plenty of time to catch up on all the shimmies, sniffles, and sound bites over the next 24 hours.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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