Influencer Marketing: Truth or Myth?
Onalytica B2B
MARCH 9, 2017
Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. After all, if everyone knew everything about everything, then well, what a boring place the world would be!
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