Thu.Mar 09, 2017

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Influencer Marketing: Truth or Myth?

Onalytica B2B

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. After all, if everyone knew everything about everything, then well, what a boring place the world would be!

Planning 219
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Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2)

Marketing Insider Group

This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. For part 1: please go to Engage at Scale: Leverage Customer Micro-moments Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value […].

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B2B Marketers Staying Committed to Investments in Social Media

KoMarketing Associates

The CMOs of B2B product and services companies continue to invest in social media marketing. However, they vary in how much they currently spend and intend to spend on this channel in the coming months. In “The CMO Survey Highlights and Insights Report” published in February 2017, CMOs from B2B product companies said they spend 9.4 percent of their marketing budget on social media.

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10 Inspiring Case Studies of Digital Transformation

Biznology

In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Express. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Is your company one of them? 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of digital touchpoints

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Generate More Leads from Your Webinar Recordings

Adobe Experience Cloud Blog

Author: Jon Spenceley Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas. But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Right?

More Trending

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business, today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

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The Public Apology Letter: 6 Brands That Nailed It

Hubspot

There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone's feelings, for example, it's more common for them to say something like, "I'm sorry if your feelings were hurt.".

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

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How to Create and Share an Infographic Resume [Infographic]

Hubspot

The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There's no longer a template for how to apply for a job -- you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter.

Sample 68
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Top Insights On How to Take Your Content to the Next Level [Webinar]

Kapost

Ready for some real talk? Your content needs to grow up. Content marketing has a lot of moving parts, and it can feel nearly impossible to produce a productive strategy to scale your operations. To create the simplicity amidst the content marketing chaos, we’ve developed a content operations maturity model. The model aims to help B2B companies understand what an effective model looks like, how you can evaluate your own, and what’s involved in making strides towards a fully-matured c

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How to Overcome the Challenges of Managing a Remote Agency

Hubspot

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitive market is tough. With fine margins and tight budgets, it’s difficult to commit to office contracts, competitive staff salary, team benefits, equipment, and the myriad of different o

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What we’ve learned about VR ads after 100 million impressions for brands

readwrite

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of VR.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why is WordPress so Popular?

Hinge Marketing

WordPress is the most popular content management systems, by far. In fact, it is the most used CMS with over 500 websites created in WordPress. Here, Karl Feldman explains why. Video Transcription: Hi, I’m Karl Feldman with Hinge and I’m here today to cover one of the most common questions I get about professional services websites. Why WordPress?

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New Integration: Simplify Online Payments with eWAY and JotForm

JotForm

? With our new eWAY partnership, JotForm users in Australia and New Zealand now have a seamless way to accept secure credit card payments through their online forms. So whether you’re looking to sell a product, event tickets, or collect donations, it can’t get much easier. eWAY is jam-packed wit.

Product 48
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Transparency and Transformation: 3 Takeaways from Digiday Agency Summit

33Across

Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well as acknowledging challenges within agency culture. The post Transparency and Transformation: 3 Takeaways from Digiday Agency Summit appeared first on 33Across.

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Negative Keywords Can Be Shared Across Google AdWords Accounts

KEO Marketing

One of the most important parts of a search marketing program is selecting keywords. You need to find relevant keywords to use in your pay-per-click advertisements so you can attract searchers who are looking for what you offer. Negative keywords, meaning keywords that will not display your ads, are equally important because they prevent advertisers from wasting ad spend on keywords that are not relevant to their business or their audience.

Adwords 48
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails

Vidyard

Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x! 2017 could be the hardest year for sales reps. It’s true. You’ve probably felt the struggle intensify, because sales reps are selling into a stronger headwind than ever before.

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Are Your Customers Experiencing Your Brand Promise?

VisumCX

Ever feel like brands give you the bait and switch? You engage with a brand, visit their website, consume their content, and with each interaction your affinity for the brand grows. Then comes the moment of truth. you buy their product or service and the experience does not live up to the expectation. I was speaking with a colleague a few weeks ago about delivering customer experience.

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What we’ve learned about VR ads after 100 million impressions for brands

readwrite

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […].

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Third-Party Blogging Platforms – Should You Be Using Them?

DivvyHQ

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. If I could time travel to the 1990s, I’d not only be treated to the Golden Age of the Boy Band (full disclosure – Team *Nsync), but I’d also witness the rise and fall of popular blog platforms like Blogger, LiveJournal, and Xanga.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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New series of Exo B2B videos this spring

Exo B2B

This spring, we’re launching a new series of Exo B2B videos about two strong marketing trends: The use of data, and artificial intelligence (AI). Data. Whether we’re talking about automation, “predictive marketing”, ABM, machine intelligence, or “chat bots”, at their most basic level, they’re all data manipulation and management for marketing purposes.

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Content Hero or Content Zero?

Akoonu

There is a lot at stake for your content. It needs to generate leads and recognition in the marketplace. Content also needs to support marketing and sales initiatives throughout the funnel and pipeline. If content resonates with buyers and fulfills their buying needs at the right time, it will drive results. If not, it is destined for the wasteland of unused marketing content.

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Top 10 Account-Based Marketing Moments from #RevSummit17

Terminus

Account-based marketing was “mega” at Revenue Summit 2017. Terminus was proud to be a marquee sponsor at the inaugural Revenue Summit with #FlipMyFunnel and Sales Hacker. On March 7th and 8th, 2017, the industry’s brightest B2B marketing and sales professionals gathered at Pier 27 in San Francisco to share strategies they’re implementing to achieve success with account-based marketing (ABM).

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Taking the Emotive Route at Marketing Week Live

The Freeman Company

Key learnings from the London-based industry event

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Walker Sands Wins Big with Second Annual Marketing Madness

Walker Sands

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place.

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Walker Sands (W)interns Reflect on Internship Program

Walker Sands