Sun.May 18, 2014

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Content Curation, Content Cloning & More in HubSpot Content This Week

Hubspot

'If there''s one thing that gets inbound marketers going, it''s talk about content creation. How much, how good, just. how. it''s all exciting stuff for us. So it''s no surprise this week we had a ton of content about content. If you''re similarly interested in the subject (or think you''d like to learn more about it), take a gander at this week''s content content.

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Engagement marketing: my new BFF

TaylorMadeIn KEW

Last year I developed a campaign that ultimately won the Chartered Institute of Marketing’s campaign of the year for professional services. And I’m finding a lot of people want to know more about the campaign and how we achieved what we did. So I thought I’d share with you how an engagement marketing approach worked for me, making a bigger impact and providing benefits long after the campaign finished.