Tweet Are you or your clients convinced that your product or service is too niche for anyone to care about? That your appeal is so limited that investing in  social media  engagement or blogger outreach would be a shot in the dark? Well, that’s not only a pity but patently wrong. The  The  Internet  is so vast and self-selecting that there’s nothing that you can imagine that’s not an obsession by at least 1,000 people. Seriously. It’s already a thing:  Rule 34 : ”If it  exists , there is porn of it. No exceptions.” Olly olly oxen free! MORE >>

Does the name Kara Alongi ring a bell? If the answer is no, you’re not spending enough time on the Internet. few weeks ago, the sixteen-year-old New Jersey girl sent out the following tweet: There is somone in my hour ecall 911. Kara Alongi (@KaraAlongi) September 30, 2012. After news broke that her parents had returned home to find her missing, Kara’s seemingly hurried message spread across Twitter with the time-sensitive urgency of a government-issued Amber Alert. Within hours, hundreds—thousands—of worried friends, and earnest online Samaritans sprung into action. Thank you mom. MORE >>

Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Stephen Wolff. This is a question that I have asked myself and many others who have been teleprospecting over the past 4 years. Most of the scripts I have seen and used were for voicemails that are left as a message to a prospect. have received a lot of feedback regarding scripting and have found that while some people dislike having or using scripts, it may be a necessary evil for others in the early stages of their teleprospecting tenure. Teleprospecting is a different animal all together. MORE >>

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list. Despite the positive impact data can have, B2B marketing organizations have been slow to embrace new sources and types of data. In a recent #B2Bchat about new data available for B2B marketers, participants shared a number of concerns or barriers to using new data. Burnt before, they are very slow to invest in new data. MORE >>

by Rick Siegfried I had an “apple falling on the head” sort of moment a week or so ago during my morning coffee. Before I go any further, let me provide some background. The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. BTW, doesn’t Koka have an awesome name? And that’s when it really dawned on me – swag marketing is a legitimate strategy. It’s about providing them with a useful tool that they will get benefit from. MORE >>