ANNUITAS

JANUARY 31, 2014

'With the Superbowl fresh on my mind, I can’t help but make an analogy as to how most marketing organizations are run (or not run) today. What would happen if the Broncos didn’t have Peyton Manning to call the plays and ultimately ensure that the Broncos put points on the scoreboard? The notion seems ludicrous doesn’t it? Yet most marketing organizations today are built in silos with no one in the quarterback role to determine the Demand Generation Strategy.

Enterprise Management 183

Enterprise Management Marketing Management Demand Generation Marketing & Strategy 183

Writing on the Web

JANUARY 31, 2014

'and a Speech Alike?" src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. Many of the executive coaches and consultants I work with are great speakers.

Case Study 149

Case Study Case Studies Conference Template 149

Crimson Marketing

JANUARY 31, 2014

'Not the message you were expecting to see? We think so too, #BADMarketing. How would you react if this was your beverage? Share your thoughts below! Image: Courtesy of Search Engine Journal . The post #BADMarketing presented by Crimson Marketing appeared first on.

Marketing 116

Marketing Search Marketing 116

Chris Koch

JANUARY 31, 2014

'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. And that self is on full display in an eight-minute video made in 1998.

Wikipedia 115

Wikipedia Youtube Profiling Video Marketing 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Adobe Experience Cloud Blog

JANUARY 31, 2014

'Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. Yes. That’s right — our ninth. Wow, right? The Definitive Guide to Lead Generation was the largest one yet, coming in at 160 pages of (free) information. We cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation.

Lead Generation 105

Lead Generation Lead Scoring Lead Ranking Generation 105

Hubspot

JANUARY 31, 2014

'Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. It''s new, innovative, and, frankly makes me wish I knew how to design web sites so I could create ones like it. Until recently, I always wondered if there was some kind awards handed out to these sleek and chic sites.

Design 61

Design Marketing Websites Paid Search Agency Privacy 61

Circle Studio

JANUARY 31, 2014

The post How Organizations Can Turn Client Set-Backs Into Opportunities appeared first on circle S studio.

Organization 60

Organization Brand Identity Branding 60

Hubspot

JANUARY 31, 2014

'You know how the associates in retail stores usually give you a friendly, "Hi! Let me know if I can help you with anything today" when you walk through the door? Sure, they say it to everyone who enters the store, but there''s just something about a friendly greeting that makes you feel appreciated. Now, if you''re like me, though, you hope that the retail associate doesn''t continue bugging you incessantly while you''re shopping (badgering people isn''t quite the best method to get them to buy

Opt-out 58

Opt-out Opt-in Marketing Automation Services Trigger Marketing 58

JotForm

JANUARY 31, 2014

Photoshop CC is no longer for sale. You can only rent it and pay a monthly fee to be allowed to use it. This does not appeal to everybody and I personally know more former Photoshop users who reject that licensing model than those who embrace it. As I was a regular updater anyway, the new mode of op.

Creativity 48

Creativity Personalization 48

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

JANUARY 31, 2014

'Consider this: Close to 75% of your new donors won’t come back after they give that first gift. I know, I know -- it’s staggering and disheartening. Donor retention rates are in the pits. You spend all of that time and money telling the world about what you do to generate support for your mission and gain new donors. Instead of building momentum, you have to start over year after year.

Click Rate 55

Click Rate Opt-out Internet Marketing Opt-in 55

SnapApp

JANUARY 31, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

PR 48

PR Viral Marketing Amazon Click Rate 48

Hubspot

JANUARY 31, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Vaughn Regelin , Senior SEO & Analytics Specialist at Groove Commerce : "Do it right or don''t do it at all.

Tips 52

Tips Inbound Marketing Hubspot Education 52

Customer Experience Matrix

JANUARY 31, 2014

'Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 207

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 207

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Biznology

JANUARY 31, 2014

'(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments. After all, he ought to know. But the reality is more complex.

SEO 129

SEO High Quality Lead Marketing & Strategy Lead Scoring 129

NuSpark Consulting

JANUARY 31, 2014

'Latest Developments in SEO: Uproar over Guest Blogging. Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site. When one concentrates on one particular aspect of SEO, such as link building or back linking, there’s always the risk that you lose sight of the bigger picture.

SEO 125

SEO SERP Thought Leadership Internet Marketing 125

Convince & Convert

JANUARY 31, 2014

'Gregory Ng, Freezerburns @GregoryNg. Gregory Ng , CMO of Brooks Bell and host/producer of FreezerBurns , joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+’s integration with YouTube comments, and how a single piece of content can become an entire business. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Business 135

Business CMO Content Social Media 135

Hubspot

JANUARY 31, 2014

'I''ll admit it: I don''t really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. So I generally just focus on the fun parts of Super Bowl Sunday until the fourth quarter or so: prepping a bunch of wings, chasing them down with a beer or two, and, of course, watching the discussion about Super Bowl ads on social media. and I''m not alone.

Paid Search Agency 53

Paid Search Agency Ads Tools Social Media 53

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