Sat.Mar 26, 2016

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Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies

Marketing Insider Group

So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind. But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the […]. The post Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies appeared first on Marketing Insider Group.

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Why Your First Idea Might Be Your Worst Idea

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect -- when a person defaults to a known solution rather than a novel or optimal way of solving a problem.

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What Your Mobile Content Strategy Should Steal from Web Design

Content Standard

The scales of online consumption have tipped from desktop to mobile, and while that switch may have seemed subtle, the implications can’t be understated. As consumers crossed that threshold, marketers and Web developers faced a ground-shaking new frontier: If mobile gets most of the traffic, shouldn’t mobile be the top priority? Responsive design and other innovations have allowed brands to serve both sides of this divide.

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