Thu.Oct 20, 2016

article thumbnail

So You Want to Create Content That Actually Converts?

KoMarketing Associates

What a novel idea, right? Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. That said, it’s not the ONLY important aspect of content marketing.

article thumbnail

The Future Of Customer Relationships

Marketing Insider Group

Relationships make the world go round. From that first flicker of attraction in high school or college to walking down the aisle on your wedding day. From landing your first customer to striking the business deal which takes your start-up to the next level. Relationships are key to every aspect of our lives. So why […]. The post The Future Of Customer Relationships appeared first on Marketing Insider Group.

Business 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bubble in the Funnel

ViewPoint

Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. These air bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure. We generate, qualify and nurture leads using Account-Based Marketing processes. At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015.

article thumbnail

Podcast Production Playbook for When You’re Sick of Talking Heads

Marketing Insider Group

A version of this post originally appeared on the Content Marketing Institute blog. And also in my brain. Like a big, singular PNG file that I put onto my screen. (What? How do you write?) “Hey. Welcome to my blog. It, um…I write about content here, and uh… oh, Jimmy is here too. Hey Jimmy. […]. The post Podcast Production Playbook for When You’re Sick of Talking Heads appeared first on Marketing Insider Group.

Product 177
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients. But as the category has evolved, I’ve narrowed my filter to only consider CDPs as companies that focus primarily on building the unified data.

More Trending

article thumbnail

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again? Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually.

article thumbnail

5 Helpful Reporting Tips from The New Yorker Festival

Contently

Every day, I religiously check my mailbox to look for the newest issue of The New Yorker. I know it only comes once a week, but each time I open the mailbox, I have this irrational hope that a fresh copy will be waiting for me. When it does arrive, I head upstairs, establish an impenetrable nook, and spend the next 45 minutes with a familiar friend.

Tips 102
article thumbnail

3 Ways Website Design Guidelines Help You Grow

Hinge Marketing

I’ve seen it time and time again: firms spend a lot of money to design and build a great website, and for a few months it looks fantastic. Then begins its gradual and inevitable decline. As the firm adds and updates copy and images, inconsistencies are introduced. The new photos look out of place — somehow different from the rest of the site. New offers replace the old, but they are a bit clumsy and no longer follow best practices.

article thumbnail

5 Keys to Hiring a Digital Marketing Agency

KEO Marketing

The digital marketing world is constantly changing. New trends are emerging that are fundamentally changing the way brands reach out to potential customers. This changing landscape is forcing all players to step outside their comfort zone and embrace new methods and strategies in order to attract high quality leads. Because of the wide diversity of channels and methods, finding the right digital marketing agency is critical to meeting your business goals.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Marketers: You’ve Heard of Machine Learning, But What Is It?

Content Standard

In 2004, at the end of a long day of classes, I was putting in some extra hours in my school’s computer lab perfecting my latest project: Acey Deucey. A program powered using my crude understanding of the Visual Basic coding language, this program felt alive to me. Not just because I’d created an interface that looked sort of like a first grader’s drawing of a third-rate casino, but because it was a game that users could play against the computer.

article thumbnail

Creating fillable PDFs using JotForm

JotForm

Back in 1991, Adobe invented what the illustrious PDF form. The goal was to capture the look of any document and send a digital version of it to be viewed and printed out anywhere, by anyone. Fast forward to today, it’s a file format used around the world because it allows people to send documen.

70
article thumbnail

How to Brand Your Business on a Budget: A 6-Step Guide

Hubspot

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. you get the picture. But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn't have to be. As it turns out, there are some pretty creative ways to brand your business without a ton of cash.

article thumbnail

This Halloween Season, Bring Pages Back From the Dead with Dynamic Content!

ActiveDEMAND

This Halloween Season, Bring Pages Back From the Dead with Dynamic Content! As the ghouls and goblins prepare to awake from their slumber to haunt unsuspecting wanderers of the night this All Hallows Eve, the marketing world soldiers on by presenting its own bag of tricks. The key is learning how to decipher these mysterious elements so they benefit you.

Content 46
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Smart Marketers Guide to Growth Hacking [Free Download]

Hubspot

Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups. But what exactly is growth hacking, and how is it different from regular marketing?

article thumbnail

Hong Kong Beer Co. on Rebranding for Success

Brandfolder

Devin Otto Kimble and Daniel Flores acquired [Hong Kong Beer Co]([link] (HKBC) in 2013. Already founders of Singapore’s award-winning Brewerkz Restaurant & Microbrewery, they set out to make HKBC a.

45
article thumbnail

15 Website Must Haves for Driving More Inquiries and Applications [New Ebook]

Hubspot

For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process. The good news, is that it no longer takes an entire IT department to turn a mediocre website into a great one. In our new ebook for education marketers, 15 Website Must-Haves for Driving More Inquiries and Applications , we offer quick wins to help you optimize your school's sites to both attract more traffic, and drive more

article thumbnail

How Product Planning Uses the Buyers’ Journey

Akoonu

Product planning as an activity is more art than science. Requirements pour in from various quarters – customers, prospects, partners and internal sources. Prioritization is a key aspect of product planning and accurate prioritization requires product managers to have their pulse on market needs, on individual requirements and on industry and competitive trends.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

6 Ways Manufacturers Can Increase Productivity And Drive Sales Growth Using B2B Inbound Marketing

Floodlight New Marketing

Manufacturing industry is one sector that is totally dependent on innovative technology, the lack of which can affect their business, increase production cost and slow down the manufacturing process. The advancement in technology has made the manufacturing process more efficient, making it easier for manufacturers to deliver orders on time and keep the production costs low at the same time.

article thumbnail

Seven Inspiring Quotes on Design from the Freeman Design Leadership Council

The Freeman Company

Pushing the future of brand experience forward.

Design 40
article thumbnail

B2B Marketing: Inbound Marketing for Industrial Manufacturers

Floodlight New Marketing

Increase B2B Sales With Inbound Marketing What’s it all about? As you are doing business and have seen quite a few successful years till now, we can assume that you know your unique selling points, strengths and how beneficial your products are for your potential and current customers. The real importance is that you reach out to your potential customers and present your business to them in an advisory capacity.

article thumbnail

Introducing the Freeman Design Leadership Council

The Freeman Company

Taking brand experience to the next level

Design 40
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland.

Traffic 111
article thumbnail

3 Lessons on How to Use Data to Improve Your Marketing Campaigns

Vidyard

We all need to start somewhere, and we all make mistakes on our journeys to becoming great marketers. But rather than cry over spilt milk (or that email you sent to the wrong list … don’t worry, we’ve all done it), what you learn from it is far more important. I myself am far from an expert, but I do know what it’s like to feel lost when you’re trying to interpret dozens of metrics from a single marketing campaign.

article thumbnail

Why the Best Designers Don't Care About Being Perfect

Hubspot

Human beings consistently struggle with perfectionism -- the idea that everything we do has to be right on the first try, or else we have failed. Consciously, we know better. We realize that perfectionism causes more problems than it solves. Even so, creative professionals still have trouble putting "good enough" into practice. Web design projects, in particular, seem to be a magnet for delays, unexpected hiccups, and ever-expanding launch dates, all of which make life more difficult for clients

Design 60
article thumbnail

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Kabbage

Salesforce is a trailblazer in their space. If you need proof, just look at the great legacy they’re building for themselves, particularly in promoting the cloud and democratizing access to software. We also saw their ever increasing breadth of solutions at this year’s Dreamforce event. As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Are You a Good Boss? [Flowchart]

Hubspot

Earlier this year, I wrote about a little thing called " imposter syndrome." It refers to the feeling we get when, no matter how much we’ve achieved, we feel like we don’t belong or don't deserve to be in a position of leadership. About 70% of us will experience it at some point , especially the bosses among us. No wonder why so many of us constantly ask if we stack up.

article thumbnail

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Kabbage

Salesforce is a trailblazer in their space. If you need proof, just look at the great legacy they’re building for themselves, particularly in promoting the cloud and democratizing access to software. We also saw their ever increasing breadth of solutions at this year’s Dreamforce event. As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics.

article thumbnail

How Trump the candidate is hurting Trump the brand

Biznology

You might have heard this one, but: What’s the difference between the Samsung Note 7 and Donald Trump? Answer: “One spontaneously overheats, bursts into flames, and disappoints fans. The other one is a cell phone.” This is not a political column. I have voted for both parties throughout the years and will continue to do so. Who you vote for is your own business—but choose wisely.