Wed.Jul 30, 2014

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7 Skills To Look For When Hiring A Content Marketing Strategist

Marketing Insider Group

'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.

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4 Ways to Keep People Reading Your Blog

Writing on the Web

'The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

Insiders

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Three Elements of Successful Change Management

Vision Edge Marketing

'We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. They had called and asked for a meeting to help kick their marketing metrics and dashboard up a notch. In the last year, this marketing organization has added various capabilities, including customer relationship management, marketing automation, and marketing resource management systems.

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Are You Hiding Your Best Content on Your Homepage?

Convince & Convert

'Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. Here’s a Jay Today video about why EVERY page on your website is potentially the homepage, and why you cannot hide your most important content solely on that page.

Content 148
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Lessons on Locations From Our New Atlanta Office

Adobe Experience Cloud Blog

'Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company. But a lot happened between the first time we thought of Georgia and today’s grand opening in Atlanta.

Marketo 105

More Trending

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Engaging Your Audience with Social Marketing

SugarCRM

'The post Engaging Your Audience with Social Marketing appeared first on Salesfusion.

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Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well

Hubspot

'Today, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That''s an incredibly demanding turnaround time, especially if you''ve got a lot of other things on your plate. The good news is, companies that are successfully using social media for customer service are reaping the benefits.

Twitter 58
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Is your SEO content suffering from Useless Box Kit Syndrome?

Biznology

'Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. I was thinking about this after I watched ThinkGeek’s Useless Box Kit video. The video shows a black box with a switch on top. Once the switch is flipped, the top opens and a lever turns the switch off.

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The Fundamentals of Inbound Marketing [Free Training Deck]

Hubspot

'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity , there’s still some confusion about what it is or what it means, or how it differs from other digital-marketing-related words like: search engine marketing. content marketing. permission marketing. internet m

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]

Crimson Marketing

'There has been a fundamental shift in how buyers collect information and make purchase decisions. The traditional corporate marketing model, where a brand controls how a buyer learns about its products, is giving way to a seemingly anarchistic world where buyers interact with and are influenced by a constellation of marketing channels and touch points.

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Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Congrats! You''ve sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. Actually making this vision a reality is a whole other story, though. To make this happen, you need understand how your client’s future visitors will see and read the information and visuals you’ve worked so hard on.

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Commercial Misconduct: The Worst TV Ads Ever

Hubspot

'It was a simpler time, back then … before the rise of DVRs and streaming video services. Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting. During those early days of TV watching, viewers had no choice but to sit through the advertisements that played during their favorite shows.